VIDEOCON Tech Arete Sponsorship & Marketing Proposal(2)

8/9/2019 VIDEOCON Tech Arete Sponsorship & Marketing Proposal(2)

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JugaadThe Street Smart wayof Engineering `

8th 9th October, 2010

TechArteistheannualTechnicalFestivalofMGMsCETwhichisconductedonanationalscaleinvitingparticipationandviewershipfrommanypremierEngineeringInstitutesalloverIndia.

Mahatma Gandhi Missions

College of Engineering & Technologywww.mgmmumbai.ac.in

2010


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July14,2010 [SPONSORSHIPANDMARKETINGPROPOSAL]

MGMsCollegeofEngineeringandTechnology 2

Introduction:

Tech Arte is to be held on 8th & 9th October, 2010 and is formulated under this years

distinctive theme ofJUGAAD the Street Smart way of Engineering, which we believe willdiversify young minds to go out of the books and innovate, overcoming resource constraints.

Improvising on the current technology to overcome adverse conditions is undoubtedly the needof the hour.

It gives us immense pleasure to lay before you the aspects & potentials of the festival so that youcan partner or support the cause by being associated with Tech Arte.

The Institution:

The institution with 25 years of dignified past, to match up to the creative and all-rounddevelopment of its students organizes Arte. It is the trademarked annual festival of MGMCETs

Navi Mumbai campus which heads three festivals:

Action Arte promising excellence in sports.

Fun Arte for cultural extravaganza.

Tech Arte to satiate the technological and creative urge of students.

The geographic location of the college, located at the junction of NH-4 (Mumbai-Pune

Expressway) and the Sion - Panvel Highway with a campus of over 8 hectares provides forample space and opportunities to the organizers and the partners. Over 8000 people visit the

multi utility campus everyday (has a General Hospital with one medical college & 4 other major

educational institutes) which provides a large scale opportunity for advertisements and public

reach.

Our Vision:

Technology creates progressive society and with 45,000 technocrats alone in the Education

Corridor (Thane to Pune), we desire to create a platform for them to come together and showcase

their talents.

Confident by

Over 1500 students participated in the previous University-level Tech Arte

(Academic Year 2009-10)

Increasing demand for a bigger platform Silver Jubilee of our Institute

We believe Tech Arte is well positioned to consider an expansion plan and build itself nationalto elicit responses from not only students but also from the technical and non technical teaching

faculty members.


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The Event:

Spread over 2 days or 48 hours of unending technical exposure, Tech Arte 2010 will host

plethora of events, exhibitions, lectures and shows for the palate of every technically inclinedperson. For the technically nave we have a fun rail waiting to churn the coal and burp out

surprises.

Core technical events on the national level would include Jugaad oriented variants of Robotics,

National level paper/project presentations, Quizzes, Creative Designing (Poster/Web), Chemical

synthesis, Biotechnology principles and Green engineering. It also includes various adjoiningevents in the non-technical category like Games - On-line and On-campus along with a series of

workshops, lectures and exhibitions.

Tech Arte thus promises to be a platform for over 3000 students participating in about 35 events

(at national & local level) and an even higher number of viewers.

The support ofVIDEOCON is considered key to this vision and we believe it is partnership that

you value.

Ours is an event that promotes development and innovation of issues at the grass root level and

partnering with us would help foster the corporate social responsibilities of your company.

Key components of our proposal to VIDEOCON:

The name of the festival would change from Tech Arte 2010 to VIDEOCON presentsTech Arte 2010.

Mention ofVIDEOCON name/logo on all fest banners, posters, letterheads, signage,certificates, T-shirts and event venues henceforth.

Sponsor name/logo on all media advertisements and pre-event promotion.

Advertisement air balloon (8ft) bearing VIDEOCON name/logo to be put up on college

building for 7 days of the festival week.

Rights to use the event for product sampling.

One event designed for VIDEOCON to be headed and collaborated by the company

officials. (Would help generate smart solutions for current issues faced by the company.)

Product exhibition space at a strategic location around the venue. VIDEOCON name/logo on festival website/blogs/social networking profiles/software

for the current year and as previous sponsor for the next year.

There will be a speech by the S.P of the company at the opening ceremony.


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VIDEOCON Investment:

We are confident that these sponsorship opportunities would create thousands of impressions for

the company and many positive mentions in the local and national media. In addition to theseopportunities we believe the sales ofVIDEOCON would increase in proportion with the

exposure it receives. Also, VIDEOCON benefits by identifying itself as a socially active and

talent oriented company by partnering with Students events.

In exchange of the above detailed opportunities we expect VIDEOCON to consider an

investment of the maximum possible sum that will be required to generate prizes for the

participants and thereby promote innovation and talent.

Please find attachments for further details stating following information:

About the Institution.

The festival Tech Arte.

Marketing Prospects.

Sponsorship Opportunities.

All queries are welcome & appreciated. We expect a positive response & privilege of association

in near future.

Thanks in anticipation.

IfyoufeelyourorganizationcanhelpusrealizethisvisionofcreatingaplatformforSmartEngineering

byhelpinguspromotethiseventtoawideraudienceorbysponsoringtheevent,kindlycontactusby

thewaysgivenbelow

Name:Mr.AakashBansal Name:Mr.SreejithMenon

Email:[email protected] Email:[email protected]

Telephone: +919920893079 Telephone:+919320473440


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Mahatma Gandhi Missions

College of Engineering and TechnologyNavi Mumbai, Maharashtra

The institution is situated in Navi Mumbai at the centre of the Education Corridor of

Maharashtra (Thane to Pune). Located on the junction of Mumbai-Pune Expressway and Sion-

Panvel Highway, MGMCET has a campus of over 8 hectares.

The college holds degree courses on 7 core branches of Engineering at under-graduate, post-

graduate & PHD level. The institute is affiliated to the University of Mumbai and approved bythe All India Council for Technical Education (AICTE), a statutory body of the Government

of India. The ISO 9001:2000 certified institute has a 4 storied building for engineering courses

apart from other disciplines like Medical College, Dental College, MBA College etc with a total

built up area of 60,000.00 sq.m.


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OUR VISION:

To develop substantial global standards in the field

of technology and strive towards making Navi

Mumbai the Educational Hub of India.

OUR ACTION:

Endeavoring to enrich students with the multidisciplinary

knowledge of engineering principles to create an

intellectually stimulating environment & develop strongrelationships with the outside competitive world.

Considering the amount of people involved in the education process in the corridor spanning

Thane to Pune alone, MGMCET has been a pioneer in bringing together influential minds and

creating a Forum of Technology Educationists consisting of premier Educational institutions

and Technology companies.

Facts:

College strength: 2500 students at UG & PG level

The campus has one of the most sought-after General Hospital and super specialty health

centre in Navi Mumbai along with the following colleges Physiotherapy, Dental,

Medical, Nursing and Management.

Close proximity from Panvel, Khandeshwar and Mansarovar railway stations on the

Harbour line of Mumbai local trains. On-campus hostel for students, staff and resident doctors.

The college has tied up with IBM as the Student Excellence centre.

Eminent General hospital, Central library, super specialty clinic, bank and security

services on campus.


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Tech Arte is the annual technical festival of MGMs CET, Kamothe. It serves a platform for the

young engineers to foster their skills. It aims at enhancing their interest levels in the practicalaspect of creating & developing new technology and services.

This two day event involves miscellaneous formal & informal activities at inter-collegiate level.

Organized by the student & teacher council of MGMCET, it is supported by other international

groups like the IEEE.


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Tech Arte2010-11

This time the event is being held at the national level, eliciting response from students notpertaining just to the engineering/science background but also from non-science backgrounds

(Commerce & Arts) welcoming pure-talent to flow from all directions!

The event will see its duration from 8th to the 9th of October, 2010 at the MGMs College of

Engineering & Technology, Navi Mumbai campus.

Event overlook:

Major events from over 7 core branches of engineering will be broadly categorized under four

broad divisions:

Hardware

Software

Gaming

Online-events.

Some of the traditional technical events been planned are

Robotics

Paper Presentation

Industry Defined problems Open Hardware

Coding/ Debugging

LAN Gaming

Model Designing

Green technology ideas etc

All planned events are being redesigned with unique parameters. They encourage participants

to espouse innovative thinking and overcome harsh constraints.

Informative workshops Lectures

Exhibitions will comprise of the learning/socializing aspect of the event.

The above events would be supported by the number of non technical events that help develop

personality, team spirit and leadership qualities.


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Theme for the fest:

The theme of Tech Arte 2010 is JUGAAD - the Street Smart way of Engineering.

Definition

Jugaad,aHinditerm,doesntexistintheEnglishdictionarybutitsuseandreferencescanbefound

widespreadinbotheasternandthewesternworlds,presentandmedievalsociety.ArecentHarvard

BusinessReviewstatesJugaadasovercomingharshconstraintsbyimprovisinganeffectivesolution

usinglimitedresources;wecallittheartofCreativeImprovisation withinaframeworkofdeep

knowledgeandexperience.

Explanation

Breakingthetermsandjargonsintolaymanslanguage,Jugaadsimplydefinestheactionsoneneedsto

takewhen

resources

decimate

but

the

demand

persists.

Under

such

circumstances

the

existing

models

andtechnologiesfailorproveefficient.Thesolution?Jugaad.Yes,theageoldmethodofimprovisingon

existingtechnologytoovercomeunprecedentedsituations.

WhatdidMcCormickdowhenthesituationofscarcefoodsupplyarousedinthelate1800?He

improvisedontheexistingtechnologytoinventtheMechanicalGrainReaper.WhatdidSirJamesWattdowhenaskedtopumpmillionsofgallonsofwaterinmedievalEurope?Heimprovedontheexisting

AtmosphericSteamEnginetoinventthecondenserforWattSteamEngines.Fromtheolddaystothe

modernIndia,Jugaadhasbeenoneofthepromotingfactorsformajorstartupsbothintechnologyand

business.

AclassicExample?InthetownsonPunjab,evencurrentlyrunsapublictransportvehiclecalledJugaad!Howeverstrangethenamemightsound,itbeholdsastrongandinspiringhistory;thetractorlookalike

gettingitsnamefromthefactthatitwasmadecompletelyoutofimprovisation.How?Awaterpump

usedinfarmswassmartlymodifiedtopowerthewheeltrain.

**Imagecourtesywww.en.wikipedia.org.Onlyforrepresentativepurpose.


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WhyJugaad?

WebelievethatfortheDevelopingIndia,Jugaadistheneedofthehour.Historysuggeststhatalmost

everytechnologybeingusedcurrentlyhasatsomepointofitsdevelopmentexperiencedJugaad.

CaseStudies: Welackinfrastructureandtechnologytogenerateenoughpowerbutthedemandforitis

increasingexponentially.WhatisneededissomeJugaadtocomeoutwithamoreefficient

regionspecificpowergenerationtechnology.

GasandpetroleumresourcesarereducingbutthedemandforPetrolhasgoneup.Thehour

callsforsomeJugaadtoconverttheICenginestoHybridsandBatterypoweredMotors

economically.

Openspaceshavevirtuallybeencrossedoutofourmapsbuttheneedtoaccommodatethe

increasingpopulationremains.Urgentlyneededissomestreetsmartengineeringto

accommodatemaximumpossiblepopulationwithinminimumpossiblesurfacearea.

Basically,weatTechArte2010wishtoinstillintothemindsofyoungengineerstheneedtothink

smartlyanddeveloptechnologiesthatbenefitthemasses.Thehumanmindworksthefastestwhenits

invokedandbycuttingdownonresourcesandmeans,yetdemandingcomparableoutputs,wetestits

ultimatetalentinnovation.

TheTagline?

Jugaadmeanstoimproviseandproducefavorableoutcomesintoughsituations.Thoughtheideaseems

clearand

inspiring,

one

wonders

what

path

has

to

be

followed

to

efficiently

and

successfully

achieve

improvisation?

Differentsuccessstoriesofpeopledepictdifferentwaysinwhichthisideawasimplemented.Butcloser

reviewofthesesagasrevealsthatuntilacertainstageofdevelopment,everyinnovationcarvesa

commonpath,particularly,thestart.

Everytechnologyexpertwouldmoreorlessagreeonthefactthattoinnovateonemustthinkoutofthe

book.TojumpoutoftheinstructionmanualsandputonEinsteinsCap.Inourwords,tobesmart,street

smart!WesaytheoppositeofbeingTextbookisbeingStreetSmartandbeingstreetsmartisthewaytothinkaheadofthenerdsandsucceed.Andsocomesthetaglineforourtheme,acallforbeingSmart

TheStreetSmartWayofEngineeringP.S.Forthecinematicallyinclined,weconsiderMr.AamirKhanscharacterofRanchointhemovie3

Idiotsanidealportrayalofastreetsmartengineer!

(Althoughwedonotintendtorelatetheideatoeveryscenedepictedinthemovieonfictionalterms.)


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Previous Success

Tech Arte 2009-10

Held on:

26th & 27th February, 2010 at the MGMs college of Engineering & Technology, Navi Mumbai

campus.

Events conducted:

Over 30 technical & in-formal events for all branches of Engineering Chemical, Civil,

Electronics & Telecommunication, Computer Science, Information Technology & Bio-medical

department.

In addition, dynamic workshops like Model Rocketry, Free and Open Source Software,

Robotics with seminar conducted by IIT-Mumbai researchers on Aerodynamics enjoyed

success.

Marketing Success:


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Though the event was organized at a University-level, a decent footfall of around 1500participants was experienced.

20 engineering colleges from Mumbai University participated in the event making it oneof the biggest in the circle.

Posters and brochures sent to every engineering college in Mumbai, providing hugeimpressions opportunity to sponsors and good ROI.

Festival website attracted 500 unique visitors during the festival week, again providingimpressions for sponsor logo/name.

Web analysis shows more than 200 mentions of Tech Arte in blogs and Socialnetworking sites.

Festival banner put up outside campus gate had possible impressions from an average4000 visitors each day entering the campus during the festival.

Festival banner put up on 14m service road opposite NH-4, viewable to cars passing by.

Media partners:

Air media: Radio Mirchi 98.3 FM. Print media: The Times Of Navi Mumbai, Hindustan Times, Loksatta and Prahar CCD. Electronic media: Drishti, a local news channel.


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Marketing Prospects 2010-11

Previous fest analysis and early response shows an expected footfall of above 3500 forthe festival as participants.

Crowd Demography:With over 15 national events & 30 others planned, response from engineering & non-

engineering under-graduates from most of the neighboring colleges of Mumbai University &

nation-wide is expected.

In addition, Commerce & Arts crowd to be attracted to national level gaming events.

Professors & lecturers participation open for national level events like Technical Paper

Presentation.

Publicity vistas:

o Festival posters with sponsor name/logo to be sent to around 50 colleges in Mumbaiand 35 colleges nationwide.

o Banners and signages to be put throughout the MGM Navi Mumbai campus bearingsponsor name/logo.

o Advertisement balloon to be displayed on collegebuilding with sponsor name/logo viewable from NH4

and Mumbai-Pune Expressway and JNPT Highway

.

o Posters, banners to be put up outside Mc Donalds, apremier eatery opposite the campus.

o Sponsor name/logo on all festival related documentsincluding letterheads, receipts, circulars, signages.


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o Event schedule put be put up inside the venue to have sponsor name/logo.o Live feed of events to be relayed on large screen at strategic location to have sponsor

name/logo

o Mention of sponsor name/logo onthe festival website with facility to

have a hyperlink to the sponsor

website. Individual page for title

sponsor.

o All online promotions, blogmentions, social networking

profiles to have sponsor name/logo

towards the buildup to the festival.

o Name/logo to be retained on thewebsite for 2011-12 as previous sponsors.

o Sponsor volunteers to be given 15 minutes of PA time on campus for advertisementand/or PR events.

o Rights for product sampling inside the campus during the event.o Availability of stalls at premium locations with advertisement space and electric

connection.

o Exhibition space inside campus for title sponsor for product advertisement.o Pre-fest publicity in electronic and air media to have sponsor mention.

o Facility to provide databasecollection as per sponsors request

during event registration both

online and on desk.

o Auditorium seat-backs, volunteerT-shirts, certificates, cash

envelopes, IDs to have sponsor

name/logo.


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Location of college:

o Located at 5km from Kharghar, the upscale residential node of the Millennium City,MGMCET has more than 13 engineering colleges within 30km.

o Lies along the only road way leading to major cities of Pune, Goa, Lonavala andBangalore.

o Placed in the close proximity of NH- 4, Mumbai Pune expressway, and the JNPTHighway it serves as a vantage point from publicity & advertising viewpoint.

o With a high-grade medical hospital in the campus, the number of general peopleusing the campus escalates at least by 4200 people per day.

o Other crowd pulling beneficiaries: Renowned medical college; Physiotherapy,Dental & Management hubs.

One of the most successfully running food outlets, located on the neck of NH-4,McDonalds, Kamothe is across the road from the institution. This is no less an

opportunity to enhance the brand equity since the area is a stop-over point for more than

1500 people (per day) which include corporate, industrialists, company professionals,

students & other general crowd.

MGM is a proud member of the Forum of Technology Educationists consisting ofpremier colleges and Tech companies in Mumbai. One of the pioneers in the formation of

this community is Dr.Chelpa Lingam, Principal, MGMs CET, Navi Mumbai.

o This means that MGMs CET, Kamothe is successfully linked with the over 20colleges of Navi Mumbai, Thane & Mumbai region.

o Apart from colleges, companies like IBM, Cyberoam, Microtechnology andDirectI are a part of the venture of maintaining a positive spiral bound way of

training the aspiring engineers at par the market level & then providing them with

the experience of serving these tech giants.


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SPONSORSHIP OPPORTUNITIES

Title Sponsor

Event name changes to ____ presents Tech Arte 2010. Exclusive exhibition space and advertisement balloon on college building.

1 event to be designed as per sponsor requirement.

Adequate banner space and stalls for product sampling.

Exclusive sponsor page on festival website.

Name/logo on T-shirt.

Name/logo on all event publicity and related documents.

Exclusive name/logo on event schedule put up online and on campus.

Entrance canopy to be put up during event to exclusively have sponsor banner

Company official to speak at the festival opening ceremony.

Co- Sponsor

Event name changes to Title Sponsor presents Tech Arte 2010 in association

with _____

1 event to be designed as per sponsor requirement.

Adequate banner space and stalls for product sampling.

Nafme/logo on festival website.

Name/logo on poster, T-shirt.

Name/logo on all event publicity and related documents.

Event Sponsor

1 event to have sponsor name/logo with adequate banner space and advertisement

space.

Sponsor has right for product sampling and database collection at event venue.

Event prizes/ gift vouchers to have sponsor mention.

Name/logo on festival website.

Name logo on poster and event related documents.

Mid event advertisement time to sponsor volunteers.

Apparel Partner

Sponsor name/logo on festival T-shirts

Sponsor name/logo on festival website for the current and next years.

Sponsor name/logo on all publicity coverage and related documents.


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Media Partner

Exclusive rights to cover the entire event.

Rights for commercial use of select festival images/recordings/quotes in future.

All media mentions to have sponsor name/logo.

Name/logo on festival website for the current and next year.

Name/logo on festival poster and related documents.

Brochures and teasers used in fest publicity to have sponsor name/logo.

Food & Beverage Partner

Exclusive rights for food and beverage stalls on campus during the event.

Adequate space with infrastructural support for stall setup.

Sponsor name/logo on festival website for current and next years.

Sponsor name/logo on festival poster and related documents.

Website Partner Exclusive advertisement space for sponsor on festival website front-page.

Sponsor name/logo with link to sponsor website on the sponsors page of festival

website.

Name/logo on festival poster/banners and related documents.

Rights for database collection/ opinion polls for sponsor through festival website.

Adequate space for sponsor banners on campus during event.

Fun Partner

Exclusive rights for managing/ customizing non technical events in the festival. Non technical events can have sponsor goody bags and vouchers for product

sampling.

Adequate space for sponsor banners/stalls at event locations.

Sponsor name/logo on festival website for current and next years.

Name/logo on festival posters, banners and related documents.

Stalls

Adequate space with infrastructural support for setting up stalls inside campus.

Rights for product sampling during the festival.

Name/logo on festival website for the current year.

Live feed Partner

Exclusiverightsforadvertisementduringlivefeedofeventsoncampus.

Largescreenforlivefeedtohavesponsorname/logo

Name/logoonfestivalwebsiteforcurrentandnextyears.


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PostalAddress

TechArte

MGMsCollegeofEngineeringandTechnology

JunctionNH4 SionPanvelHighway

Kamothe,NaviMumbai410209

Email

[email protected]

[email protected]

Website

www.tech.mgmarete.com

Phone

AakashBansal SuryaSharma DevinaSharma

TechnicalSecretary MarketingRepresentative MarketingRepresentative

9920893079 9920482321 9819930888

VIDEOCON Tech Arete Sponsorship & Marketing Proposal(2)

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Transcript of VIDEOCON Tech Arete Sponsorship & Marketing Proposal(2)