Video Trends Sobcon 2007

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The Convergence of Video, Blogs, Community & Connections Rodney Rumford

description

Video Trends presentation by VideoSticky.com founder Rodney Rumford presented at blogging conference SOBCON May 2007. Video Aggregation is at the forefront.

Transcript of Video Trends Sobcon 2007

Page 1: Video Trends Sobcon 2007

The Convergence of Video, Blogs, Community &

Connections

Rodney Rumford

Page 2: Video Trends Sobcon 2007

Video Factoids80-100k New Videos Uploaded DailyGoogle Video, Yahoo Video, YouTube,

MySpace, VeohEvolution of Channels/PlaylistsStreamers of all ages had greater Internet

usage than non-streamers. Adult streamers ages 35 to 64 spent 67% more time on the Internet than non-streamers

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Video Engages UsersLonger Site VisitsDeeper Knowledge SharingExtended BrandingValued Resource

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The True Reality of Web VideoMost People See This When They Could See

ThisMountain of Garbage Treasure Chest of Gems

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Opportunity to Differentiate & LeadPeople consume content in different waysSome prefer text onlySome prefer text and audioSome prefer text and videoWhy force your personal views upon them?“My Web My Way”Deeper Engagement, Sharing & Value

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Blog with Deeper Depth

Provide Context for Video Content

Promote Deeper People Connections

Multi-Media Knowledge Resource

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I Can’t Create VideoBelieve what you want and it will become

true.Got a Web Cam?Content is more important than qualityAggregate from the 100,000 new videos

uploaded daily

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You Are the ConnectorsLead the Charge! There is Great Benefit from

LeadingTop of the Power PyramidContent Creators are LeadersExtend Your Reach & Influence

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Blog Bling!Humans like shiny objectsPeople discover content in non-linear waysFoster like minded people connectionsBe a relationship facilitatorRewards

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Thanks!CreateShare

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