Video Storytelling: Planning, Production and Best Practices with The Oakridge School
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Transcript of Video Storytelling: Planning, Production and Best Practices with The Oakridge School
Video Storytelling: Planning, Production and Best Practices with The
Oakridge SchoolMia Major, Content Marketing Manager, Finalsite
Jason Kern, Director of Technology, The Oakridge School
#FinalsiteU | @Finalsite
A Little About Mia• Content Marketing
Manager @ Finalsite• Cinematographer @
Jpod Films for 3 years• My background is
actually in the newsroom!
• I’ll take blog post suggestions any time during FinalsiteU…
#FinalsiteU | @Finalsite
A Little About Jason• About Jason
#FinalsiteU | @Finalsite
Why Video?
#FinalsiteU | @Finalsite
What Makes a Good Video?• The right equipment
• A good story– Heartfelt, genuine
testimonials/ storytellers– Good music selections– Video variety– The “emotional rollercoaster”
#FinalsiteU | @Finalsite
Choosing the Right Equipment
#FinalsiteU | @Finalsite
What do I Need?• Camera
– Go Pro $– Canon 6D $$– Canon 5D mark iii $$$
• Audio (Important!)– Easiest: Direct plug-in
mic– Most flexible: Portable
mic with audio syncing software: Pluraleyes
• Editing Software– iMovie $– Final Cut Pro X $$– Adobe Premier $$$
• Lighting?– Not always necessary– Go for natural light– I <3 inexpensive LED
lights
#FinalsiteU | @Finalsite
What do I Need? Continued.• Tripod
– Carbon Fiber $$$– Aluminum $$– Budget ones are still
good! (Mine cost $47)
• Memory Cards– Make sure the memory
card you purchase is compatible with your camera!!
• Different Lenses (SO Important!)– 1 zoom lens– 1 prime lens– One of your lenses should have a low f stop
#FinalsiteU | @Finalsite
Shopping Tips:A Quick Lens Breakdown
• f/1.8 or lower– The lower the f stop,
the better your camera will perform in darker settings without becoming grainy
• Zoom lens – 24 – 105 mm is most
versatile• Prime lens
– 50 mm is great for wide shots, athletics, and interviews
This is my
favorite lens!
#FinalsiteU | @Finalsite
Telling the Story
#FinalsiteU | @Finalsite
The Purpose of Video:
Tell the story you just can’t get across with photos and
text alone.
#FinalsiteU | @Finalsite
Heartfelt & Genuine Testimonials
• Feature a diverse group of students• Create a well-rounded story• What do you want to get across?• It’s okay to be scripted!• Who represents your “target
audience?”• Faculty interviews are
important too!• Showcase the talent behind
your academics
#FinalsiteU | @Finalsite
Good Music Selections• Music can make or break your video!
• Choose music very carefully• Use a combination of fun, upbeat music and slower
paced music• What emotion are you trying to evoke? Do I want them
to feel excited? Maybe emotionally moved?• My favorite music websites:
• The Music Bed • SongFreedom (Lots of Top 40s music)• Melody Loops (My personal favorite!)
#FinalsiteU | @Finalsite
Video Variety• Switch between
testimonials and b-roll• Include close-ups and wide
shots• No video clip should last
longer than 5 seconds• Include video from your
campus, classrooms, athletics and campus life
#FinalsiteU | @Finalsite
The Emotional RollercoasterThe key to keeping the user engaged is by switching from fast-paced and upbeat music and video, to emotionally appealing content like interviews and slower music.
#FinalsiteU | @Finalsite
Client Spotlight:The Oakridge School
#FinalsiteU | @Finalsite
#FinalsiteU | @Finalsite
#FinalsiteU | @Finalsite
#FinalsiteU | @Finalsite
#FinalsiteU | @Finalsite
#FinalsiteU | @Finalsite