FIRST IMPRESSIONS: DISCUSSION • What is the video about? • What is the overall message the video wants
to convey? • Who is the intended audience for the video? • How does it make you feel?
4
Presenter
Presentation Notes
First Impressions and Answering the Why - 9:10-9:30 (20 Minutes) re: Adrienne �
WHY USE STORYTELLING? One of the oldest modes of information sharing Good stories have Aristotle’s “ingredients of persuasion”: Ethos Pathos Logos
5
Presenter
Presentation Notes
First Impressions and Answering the Why - 9:10-9:30 (20 Minutes) re: Adrienne � 1. Persuasion and The Power of Story by Jennifer Aaker: https://www.youtube.com/watch?v=AL-PAzrpqUQ
WHY USE VIDEO? Technical • The power of the visual • Seeing is Believing – the power of demonstration Delivery • Sharing and capturing knowledge in a concise and
creative way • Fast and convenient accessibility and availability of
video products
6
Presenter
Presentation Notes
First Impressions and Answering the Why - 9:10-9:30 (20 Minutes) re: Adrienne � Power of the visual – when our eyes our open, our vision accounts for two-thirds of the electrical activity of the brain — a full 2 billion of the 3 billion firings per second — which was the finding of neuroanatomist R.S. Fixot in a paper published in 1957. Also, 40% of all nerve fibers connected to the brain are linked to the retina. We process visual information more efficiently than text because our brain is more used to/alert for the visual. Trigger medium – emotion: Visuals cause a faster and stronger reaction than words. They help users engage with the content, and such emotional reactions influence information retention. This is because the visual memory is encoded in the medial temporal lobe of the brain, the same place where emotions are processed. The brain is set up in a way that visual stimuli and emotional response is easily linked, and together the two form memories. Negative visual depictions are particularly useful for leaving a strong emotional impression.
WHY USE VIDEO? 65% of the world’s population are visual learners 96% of service-based organizations use video in some capacity in their marketing campaigns 59% of executives would rather watch video than read text, and 50% of executives look for more information after seeing a product or a service in a video
7
Presenter
Presentation Notes
First Impressions and Answering the Why - 9:10-9:30 (20 Minutes) re: Adrienne � 1. 1998, Mind Tools 2-3. http://www.hyperfinemedia.co.uk/wp/wp-content/uploads/2016/05/Hyperfine-vVideomarketing.jpg
TYPES OF VIDEO STORYTELLING PRODUCTIONS
Promotional- :30-1:30; outreach, coverage and funding campaigns
Public Information & Awareness- 1:30<5; situation overview, usually followed by call to action
Education and Training- 5+; step-by-step demo; How-Tos
Documentation- 5+; project/program close-out, more qualitative material to add to final report, replication campaigns
8
Presenter
Presentation Notes
IV. Types of Video Productions that Can Use Storytelling for Impact - 9:30-9:40 (10 Minutes) re: Adrienne, with Holly and Abby to Contribute
Presenter
Presentation Notes
V. The Narrative Arc - 9:40-9:50 (10 Minutes) re: Holly
10
Presenter
Presentation Notes
V. The Narrative Arc - 9:40-9:50 (10 Minutes) re: Holly
Presenter
Presentation Notes
Pre-Production Presentation: Video Planning 9:50-10:00 (10 Minutes) re: Holly �
BRAINSTORMING Write down all of the
group’s ideas until one emerges as a clear favorite.
How long does the video have to be to convey the content?
What formats could the video take?
12
Presenter
Presentation Notes
(Things to think about: genre, “the feel,” point of view [1st person vs,. 3rd person], narration style, use of animation, etc.) Pre-Production Presentation: Video Planning 9:50-10:00 (10 Minutes) re: Holly �
NARROWING IN ON THE OBJECTIVES
What is the video for? Who is the intended audience? What are your key messages? What are you trying to accomplish?
13
Presenter
Presentation Notes
Pre-Production Presentation: Video Planning 9:50-10:00 (10 Minutes) re: Holly �
ASSIGNING ROLES
14
Regardless of your role, collaborat ion and cooperat ion are always crit ical to the project ’s
success!
Director – manages video production Writer – formulates the script Videographer – makes the storyboards and shoots video Editor – main editor of video during post-production Technical expert– guides the content of the video
Presenter
Presentation Notes
Pre-Production Presentation: Video Planning 9:50-10:00 (10 Minutes) re: Holly �
CASTING & LOCATION SCOUTING Relatable/relevant to story Cast actors/speakers with loud clear voices
(charismatic) Look for quiet locations Are the actors and locations believable? Will they
connect with the audience?
15
Presenter
Presentation Notes
Pre-Production Presentation: Video Planning 9:50-10:00 (10 Minutes) re: Holly �
OTHER PRE-PLANNING CONSIDERATIONS
Time considerations Clear division of responsibilities Pro tip: deadlines are your friends!
16
Presenter
Presentation Notes
Pre-Production Presentation: Video Planning 9:50-10:00 (10 Minutes) re: Holly �
STORYBOARDING AND SCRIPTWRITING
17
Presenter
Presentation Notes
Pre-Production Presentation: Video Planning 9:50-10:00 (10 Minutes) re: Holly �
WHAT IS A STORYBOARD?
18
Presenter
Presentation Notes
Can anyone tell me? Visual representations of actions that progress a story – basically a really rough draft of your video, scene by scene, media by media VII. Pre-Production Presentation: Storyboarding 10-10:10 (10 Minutes) re: Holly
19
What are some reasons why you should create a storyboard? True or false: the storyboarding process only makes sense for only for narrative fiction videos.
Presenter
Presentation Notes
Answer 1: saves time and money Answer 2: False. Storyboards are useful for documentary-style VII. Pre-Production Presentation: Storyboarding 10-10:10 (10 Minutes) re: Holly
STORYBOARD EXAMPLE
20
Presenter
Presentation Notes
VII. Pre-Production Presentation: Storyboarding 10-10:10 (10 Minutes) re: Holly
SCRIPTWRITING TIPS
Remember the importance of the narrative arc. Keep your script snappy, focused, and simple. Tell your audience in the first 30 seconds what the video is about. Always keep your target audience in mind.
SCREENWRITING TIPS (CONTINUED) Do a table reading or read the script out loud to make sure the dialogue and plot makes sense. Break into small scenes rather than one continuous scene. Consider adding a call to action at the end of the video (i.e. “donate here!”).
22
Presenter
Presentation Notes
VII. Pre-Production Presentation: Storyboarding 10-10:10 (10 Minutes) re: Holly
ADDITIONAL CONSIDERATIONS
What are the needs of the audience?
Are the characters/actors relatable?
Is the situation relatable? Are the solutions proposed to
the audience realistic? Are you aware of important
cultural norms of the audience?
23
Presenter
Presentation Notes
VII. Pre-Production Presentation: Storyboarding 10-10:10 (10 Minutes) re: Holly
VIDEO PLANNING ACTIVITY The Challenge: Get together with your team and choose a topic. (we’ll provide some prompts to get you started.) Work together through the video planning process, filling the handout as you go along. Remember that you will film this video idea today, so be practical and use the resources available.
24
Presenter
Presentation Notes
VIII. Pre-Production Activity: Video Planning 10:10-10:30 (20 Minutes) re: Holly; Adrienne and Abby to assist
STORYBOARDING & SCRIPT- WRITING ACTIVITY The Challenge: Use your worksheet or flipchart paper to create storyboards. We writing the script draft at the bottom of the squares. Each square = an action to progress the story. You can write the script first or do the storyboarding first – it is up to your group to decide! Keep it simple and remember locations – stick figures are fine!
26
Presenter
Presentation Notes
X. Pre-Production Activity: Storyboarding 10:40-11:00 (20 Minutes) re: Holly; Adrienne and Abby to assist �
At minimum, be sure to include: ●Video Purpose ●Video Type ●Target Audience(s) ●Key Messages ●Important Characters ●Brief Description of Plot
27
TIME TO PITCH YOUR GROUP’S IDEA (2 MINUTES EACH GROUP)
Presenter
Presentation Notes
XI. Pre-Production Activity: The Pitch 11:00-11:10 (10 Minutes) re: Holly
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �
BUDGET & EQUIPMENT Budget ● A well thought-out video and well-conveyed message is
more important than HD, special effects, or sleek videography
Equipment ● A camera for recording video ● Tripod ● Microphones (shotgun, clip-on) ● Audio recorders ● Memory cards ● External hard drives ● Extra batteries
29
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �
A-Roll vs. B-ROLL B-roll: secondary footage in a video that provides a
visual explanation of an issue or event and helps to tell the story (Poynter) ▪ Film lots
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �
PRODUCTION BASICS: SOUND
1. Remember the basics 2. Know your equipment 3. Focus on the big stuff
first 4. Minimize noise 5. Always monitor sound
6. Use sound to add detail 7. Vary the loudness of audio 8. Use layers to create richer sound 9. Avoid editing pitfalls 10. Use music with care
(Ten Tips for Using Audio Effectively - Poynter)
34
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �
CONTROLLED COMPOSITION
“ You don’t take a photograph, you make it .” – Ansel Adams, photographer
36
TECHNIQUES 101
37
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �
38
DO NOT DO
Be wary of your HORIZON LINE – straighten up!
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �
39
DO NOT DO
Direct, overhead sunlight will cast harsh shadows on your subject. Find open shade where light is spread evenly.
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne � Open shade = light source in front of subject but subject is in shade where that light from the source is spread evenly, follow the light, nat geo= Daniel Gautreau
DO: THE GOLDEN HOUR
40
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne � Bruno Barreto/National Geographic, hour before sundown, soft soft warm light, perfect for that sentimental,r omantic feel,
41
DO NOT
DO
Avoid distracting backgrounds if you want greater emphasis. Watch out for those poles and branches! Move!
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �
42
DO NOT DO
Bad (Incorrect) focus is a definite No-No. Make sure you are focusing on the right subject.
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne � ESP Photographic, use your manual focus for correct sharp images
DO: RULE OF THIRDS
43
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �
44
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �
45
DO NOT DO
Give enough space for the composition to breathe. If it’s not deliberate, always give
headroom.
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne � BBC Media Action ILearn
DO: VARY YOUR VIEWPOINTS
46
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �
47
DO NOT
DO
Keep to one side, or you’ll confuse your viewer!
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne �
48
DO NOT
DO
Always shoot landscape. Monitors are not vertical.
Presenter
Presentation Notes
XII. Production Presentation: Basics & Techniques 11:10-11:40 (30 Minutes) re: Adrienne � Horizontal video mimics how our screens are built – horizontally. And also how we’re built to view this world – our vision allows us to see more to the elft and right than top and bottom. If you’r eshooting vertical, you’re violating natural laws and also set video standadrd rules 16:9, 4:3 https://www.youtube.com/watch?v=Bt9zSfinwFA
VIDEO CAMERA TUTORIAL - SCREEN
50
Presenter
Presentation Notes
XIII. Production Presentation: How to Use Your Video Camera 11:40-11:50 (10 Minutes) Adrienne �
VIDEO CAMERA TUTORIAL - POWER
51
Presenter
Presentation Notes
XIII. Production Presentation: How to Use Your Video Camera 11:40-11:50 (10 Minutes) Adrienne �
VIDEO CAMERA TUTORIAL - SHUTTER
52
Presenter
Presentation Notes
XIII. Production Presentation: How to Use Your Video Camera 11:40-11:50 (10 Minutes) Adrienne �
VIDEO CAMERA TUTORIAL – SMART AUTO
53
Presenter
Presentation Notes
XIII. Production Presentation: How to Use Your Video Camera 11:40-11:50 (10 Minutes) Adrienne �
VIDEO CAMERA TUTORIAL - RECORD
54
Presenter
Presentation Notes
XIII. Production Presentation: How to Use Your Video Camera 11:40-11:50 (10 Minutes) Adrienne �
VIDEO CAMERA TUTORIAL - ZOOM
55
Presenter
Presentation Notes
XIII. Production Presentation: How to Use Your Video Camera 11:40-11:50 (10 Minutes) Adrienne �
VIDEO CAMERA TUTORIAL - MODE
56
Presenter
Presentation Notes
XIII. Production Presentation: How to Use Your Video Camera 11:40-11:50 (10 Minutes) Adrienne �
VIDEO CAMERA TUTORIAL - CONTROL
57
Presenter
Presentation Notes
XIII. Production Presentation: How to Use Your Video Camera 11:40-11:50 (10 Minutes) Adrienne �
A few things to keep in mind... Rehearsals and dry-runs are your friends: practice your shots before filming
Don’t be afraid to direct your characters or your interviewees
Actually say, Ready, Set, Action! to make sure your scene is in place for recording
Hold each shot for 5 seconds more to save you in the editing room
58
Presenter
Presentation Notes
XIII. Production Presentation: How to Use Your Video Camera 11:40-11:50 (10 Minutes) Adrienne XIV. Production Activity: Camera Practice 11:50-12:05 (15 Minutes) re: Adrienne, Holly and Abby assist groups � �
Presenter
Presentation Notes
XV. Lunch 12:05-1:05 (60 Minutes) re: FHI 360
60
Presenter
Presentation Notes
�XVI. Production Activity: Filming 1:05-2:05 (60 Minutes) re: Adrienne, Holly and Abby to assist groups Set-up laptops half an hour before
Presenter
Presentation Notes
XVII. Post-Production: Basics of Editing 2:05-2:20 (20 Minutes) re: Holly
62
Presenter
Presentation Notes
XVII. Post-Production: Basics of Editing 2:05-2:20 (20 Minutes) re: Holly
FILE MANAGEMENT ● Back up your project and all files on an external hard
drive and/or the cloud. ● Choose a naming protocol that clearly identifies the
file. Keep it consistent throughout your master folder! ● Go through all your footage and identify what seems
unusable, what you could use, and what you’d like to use.
● But don’t delete any files until the project is over! You never know what you will need.
Presenter
Presentation Notes
XVII. Post-Production: Basics of Editing 2:05-2:20 (20 Minutes) re: Holly
EDITING FLOW Review Selection • CAN USE • WOULD LIKE TO USE • MUST USE/WILL USE Production
64
Presenter
Presentation Notes
XVII. Post-Production: Basics of Editing 2:05-2:20 (20 Minutes) re: Holly
EDITING SOFTWARE Editing Software • free and low-cost video editing programs • pre-installed programs have basic editing tools
(Cut, Insert, Audio+Video timeline)
65
Presenter
Presentation Notes
XVII. Post-Production: Basics of Editing 2:05-2:20 (20 Minutes) re: Holly
Presenter
Presentation Notes
XVIII. Post-Production Activity: Editing Practice 2:20-3:05 (40 Minutes) re: Holly, Adrienne and Abby to assist groups �
● Why do we recommend developing a communications and dissemination strategy?
Presenter
Presentation Notes
Video complete does not equal process done. You can’t get results randomly - you need strategy. Off the bat, any ideas? XXI. Dissemination: Developing a Strategy 3:35-4:10 (35 Minutes) re: Holly �
TARGET AUDIENCE ● Where does your target audience access their
information and media? ● Challenges/barriers to reaching them Photo: www.audienceanalysis.org
Presenter
Presentation Notes
This is the guiding principle in developing your strategy. Are things the same since you did pre-production? Identify best methods AND challenges. XXI. Dissemination: Developing a Strategy 3:35-4:10 (35 Minutes) re: Holly �
● Youtube ● Vimeo ● Facebook video player ● Websites ● Blogs ● e-Newsletters ● Social media (Facebook,
Instagram, Twitter, LinkedIn, Snapchat, etc.)
Presenter
Presentation Notes
Target audience’s accessibility and preferences drive which ones you choose. (This is also in your worksheet). Important because what you think of or use may be different from what they need. Offline good for the field or face-to-face feedback.
GOALS VS. OBJECTIVES GOALS ● Long-Term ● More abstract ● Purpose-driven
Ex. “ The goal of our video is to
init iate a lasting donor relat ionship between the viewer and our organization.”
OBJECTIVES ● Short- to Mid-Term ● Specific targets ● Measureable ● Clear t imeline
Ex. “ Our objective for our video is to garner $50,000 in donations by June 1, 2017, as evidenced by tracking our click to donate rates.”
Presenter
Presentation Notes
Besides deciding the way to disseminate, you must also identify what the video is to accomplish. Draw on pre-production goals, but also, has anything changed? Specific results of dissemination General, long term, goals and SMART (specific, measurable, attainable, relevant, time-bound) objectives XXI. Dissemination: Developing a Strategy 3:35-4:10 (35 Minutes) re: Holly �
LAUNCHING YOUR VIDEO
● What are different ways you can launch a video?
Photo: YouTube.com
Presenter
Presentation Notes
When everything is planned and in place, you get to launch. You could just upload it to your website and maybe post about it on social media, but there are many other ways as well that are better suited to your video and goals. Any initial ideas? XXI. Dissemination: Developing a Strategy 3:35-4:10 (35 Minutes) re: Holly �
POST-LAUNCH ACTIVITIES
● What are some ways to continue to disseminate your video after the launch?
Presenter
Presentation Notes
But the video isn’t over when you launch. You don’t want this product to end when the launch period, project, etc. is over. What are some ways you can continue to disseminate? XXI. Dissemination: Developing a Strategy 3:35-4:10 (35 Minutes) re: Holly �
COMMUNICATIONS PLANNING ACTIVITY Get together with your team and develop a
communications and documentation strategy based on your answers to the questions in the provided handout. Please use the same target audience and key messages that you decided in the Video Planning Worksheet. Your team should have one completed handout by the end of 15 minutes.
SHARE OUT ● Each group gives a 2 minute presentation on their
communications and dissemination plan. Photo: uknowkids.com
Presenter
Presentation Notes
Give feedback as they go XXI. Dissemination: Developing a Strategy 3:35-4:10 (35 Minutes) re: Holly �
Presenter
Presentation Notes
XXII. Ethics: What Would You Do If… 4:10-4:30 (20 Minutes) re: Adrienne to read scenarios, Abby and Holly to have cards representing the extremes
Scenario 1
You are on the last day of filming a documentation project in the field and hear about a young mother of two who has a particularly amazing story to tell. Excited, you rush over to request an interview from her and she consents to be filmed. However, when you show her the consent form to sign, you find out that she is only 17 years old and her parents are away that day. Would you film her anyways or not?
Presenter
Presentation Notes
XXII. Ethics: What Would You Do If… 4:10-4:30 (20 Minutes) re: Adrienne
Scenario 2 You were tasked with producing a video to increase awareness of your organization’s art program for gender-based violence victims. You planned to interview 5 program participants but ended up with only 2. You now have 2 weeks left before the first draft is due. Suddenly Participant 2, who had the most impactful statements, calls and asks you to void her interview for privacy reasons. She understands that she signed a consent form, but said she no longer feels safe being featured in the video. Would you void her interview and footage completely, or still use it because she signed the consent form?
Presenter
Presentation Notes
XXII. Ethics: What Would You Do If… 4:10-4:30 (20 Minutes) re: Adrienne
Scenario 3 You have been assigned to lead a media team to produce a PSA video of the situation-on-the-ground as part of the marketing and support campaign for a new child nutrition project. During a brainstorm session, one of your team members noted a family with 8 children who look malnourished that your team should film to “make the case” for the project. Your team traveled to the region to film the family. Upon arrival, a community leader was upset at the choice of family to film, stating that “foreigners only come here to film the worst side.” Would you film the family anyway, since they consented to be filmed, or film other families who may not look as malnourished?
Presenter
Presentation Notes
XXII. Ethics: What Would You Do If… 4:10-4:30 (20 Minutes) re: Adrienne