Video SEO : A video indexing case study
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Transcript of Video SEO : A video indexing case study
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Video IndexingHealthGuru Case Study
By
Muhammad Kamran
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HealthGuru-Video Index
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4500+ Indexed Videos
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In This Presentation….
How we managed to index 4500+ videos with thumbnails.
Experiments and Observations.
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How we managed to index 4500+ videos with thumbnails.
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1. One Video per Page
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2. Related Content
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3. Video Sitemaps<url>
<loc>http://diet-fitness.healthguru.com/video/how-much-sugar-to-eat
</loc> <video:video>
<video:thumbnail_loc>http://static-img-a.hgcdn.net/Media/_100x75/DFTIPS_078_HowMuchSugar_thumb_640X480_LA.jpg
</video:thumbnail_loc><video:title>
How Much Sugar to Eat? </video:title>
<video:description>Need a quick tip on balancing the amounts of sugar in your
diet? Watch this for a quick tip!</video:description>
<video:player_loc >http://www.healthguru.com/embed/76M
</video:player_loc></video:video>
</url>
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4. Schema Tags
<itemtype="http://schema.org/VideoObject">
<meta itemprop="url" content=" http://mental.healthguru.com/video/antidepressants-setting-expectations " ></meta>
<h1 class="left fn" itemprop="name">How Long Will Antidepressants Take to Work? </h1>
<meta itemprop="description" content="You might think antidepressants will lift your mood overnight, but that's not usually the case, especially when your doctor starts you off on a low dose. Find out how long will antidepressants take to work from this video."></meta> <meta itemprop="width" content="640" ></meta> <meta itemprop="height" content="400" ></meta>
<meta itemprop="embedURL" content="http://www.healthguru.com/embed/"></meta>
<meta itemprop="thumbnailUrl" content="http://static-img-b.hgcdn.net/Media/_100x75/MHG_211_LH028_SettingExpectations_THUMB_640X480_LA.jpg" ></meta>
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5. Quality Thumbnails
a)Should be Relevant.
b)at least 160 x 90 pixels and at most 1920x1080 pixels.
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6. Patience
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Experiments and Observations
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Same Video Experiment
This experiment is designed to check whether Google judge the relevancy of Video and Content or is it just the content that matters?
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Thumbnail Changed…
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Findings…• Google can’t judge the video, it index videos based on the
information provided in the video sitemap and surrounding text of the video.
• We can use the thumbnail of our choice regardless of the video content.
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Thumbnail
This experiment is designed to judge the frequency of thumbnail visibility on different positions in search results.
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PAGE POSITION HG Keywords Sample
THUMBNAIL %
1ST Page
1 100 0%
2 100 98%
3-10 100 99%
2nd Page
11 100 0%
12 100 96%
13-20 100 100%
3rd Page
21 100 0%
22 100 99%
23-30 100 100%
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Findings…
• Except YouTube, there is almost no chance of appearing thumbnails if the page is ranking on positions 1,11,21,31…..
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Double Serving
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SEMRUSH Data