Video ProductionDaily independent reading:

Pgs. 32-37 in Video Production Handbook

Read silently 10 min. Notes led by Mr. Hiller

Focused Learning Target:

We will be able to develop a plan to help organize and keep quality control

in our video productions

Standard2.0 Students understand the principles of effective, oral, written, and multimedia communication in a variety of formats and contexts.

Production Methods

Great ideas are not enough- They have to worked out in realistic, practical terms- Expressed as images & sound- You will decide what the camera will shoot and what the audience will hear

Goals & ObjectivesWhat do you really want your audience to know after they have viewed your production?

Your answer is important because it guides the entire production process.

Set objectives: When the viewers finish watching the program, they should be able to do……..

Know your audienceNo matter the what type of program you are creating: - Music video- Public service announcement- CommercialKnow whom the program is for and its main purpose

Do your researchPrograms like news, documentaries & interviews require you to be accurate.

- Know the kind of subject that is being covered- Who makes up the audience

These factors influence how you use the camera and the necessary angles needed.

Covering the subject

-What content areas need to be covered

-Is there a specific angle that works best

-Are the surrounding important

- Do you need additional graphics to be helpful/ text

-Create a shot list for camera operator

The approach

Empirical method:- Where instinct and opportunity are the guidelines. Sounds familiar???

The Planned method: - Organizes and builds a program in careful arranged steps.

Empirical ApproachYou come up with an idea first and then:

- Look for subjects/situations that relate

- Shoot first and plan the program around the material you shot.

At best It’s fresh, candid and adaptable_______________________________________At worstThis shot hunting style is a haphazard disaster with little cohesion or sense of purpose.Opportunities may have been missed and you rely on voice over to try and provide continuity.

Planned Approach- Begin with the environment or setting

- Decide on camera position to get the most effective shots.

- Envision shots and create setting that will provide those results.

- Work off a script or framework

At best- There’s a sense of systematic purpose throughout the project. - Problems can be ironed out- Can be smooth flowing

At worst- It can bogged down, routine and lack originality

- Skill directors can combine the Empirical & Planned methods

Storyboards

- Help save time- Avoid rushed decisions- Help get feedback on decisions

Before even picking up a camera

Directors need to think through each scene in their minds so they can capture the best images that tell their story.

They use storyboard:- Simply a series of rough sketches.- Help visualize & organize the shot.

Why Plan?- Some of you say it’s too restrictive- Kills the thrill of the unexpected

Reality is that directors must plan for more than obvious reasons.- Permission to shoot on private property- Schedule interviews- Arrange access

Include the type of angles too

Plan to record a WIDE, MEDIUM, & TIGHT of

every shot. This allows you to sequence your

story later in editing. Shoot to edit in mind every

time.

Three stages of production1) Planning preparation - prep, organize and rehearse

2) Production - Actual filming3) Post-Production - Editing, additional treatment and duplication

Plan Audio

Make sure to account for audio;

ambient sounds, natural sounds, echo, by writing these notes down on your storyboard.

Audio is just as important as video, if not more.

Plan an action shot

When planning for ACTION shots, make sure to record at least 1 REACTION shot for each action shot.

The emotion is in the reaction on the audience’s face, the crowd going wild, the tears of joy… not necessarily on the action.

Never have 2 of the same shots in a row,

such as wide-wide, medium-medium, close-close.

Therefore, every edit should be from a different camera distance and angle.

If you plan this out on their storyboard, you will love editing your video because you will have plenty of great footage to choose from.

Finally, if interviewing multiple people:

Alternate the Rule of Thirds for the interviewees –

-Left third/right third, especially if videotaping the interviews in the same location.

-Offer a variety of locations and backgrounds for those people being interviewed help it be visuallyinteresting.