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Video Production
Career ExplorationThe Business of Video Production
Anchor Reporter
VideographerProducer
Career ExplorationThe Business of Video Production
• Audio Engineers• Video editors• Studio camera operators• Floor directors• Production and technical directors• Writers• Cue card person, teleprompter operator, make-up
artist, production assistant, grip, lighting person, set designer
Career ExplorationThe Business of Video Production
Software:• Adobe Creative Suite– Premier– Soundbooth– Encore– After Effects
Career ExplorationThe Business of Video Production
Produce
rs/Dire
ctors
Reporters
A/V Tech
nician
s
Camera
Operators
Film/V
ideo Editors
010,00020,00030,00040,00050,00060,00070,00080,000
66,7
20
43,2
70
42,4
50
49,5
90
63,6
80
National Average Annual Salary, 2009
Salary
Career ExplorationThe Business of Video Production
Getting Started:
Students will Develop These Skills:
• Project Management• Design• Research and Communication• Technical using Adobe Premiere Elements 8
For Contest
• Will be posted on Facebook through contest rules
For Assessment• 6 weeks test grade• Present to whole class• Post on school & student website• Written document about production process• Rubric for grading
Project WorkflowPre-
Production
Production
Post-Production
Distribution
Project Workflow
Production
Post-Production
Distribution
Pre-Production –Planning the movie/Research
Identifying Core ShotsWriting the Script
Creating Storyboards
Project WorkflowPre-
Production
Post-Production
Distribution
Production –Filming – Consider 4 Items:
1. Field of View2. Straight, Steady, Smooth3. Lighting4. Sound
Project WorkflowPre-
Production
Production
Distribution
Post-Production –Capture video from camera
EditSequence on timeline
Add music & special effectsFinalize
“Movies are never finished; they’re just
abandoned.” - Steven Spielberg
Project WorkflowPre-
Production
Production
Post-Production
Distribution –Burn to DVD
EmailPost it on the web
Project Workflow
Production
Post-Production
Distribution
Pre-Production –Planning the movie/Research
Identifying Core ShotsWriting the Script
Creating Storyboards
What is SchoolMessenger?
• SchoolMessenger is the leader for getting important information to parents and the community through voice, SMS text and email messaging.
What is SchoolMessenger Used For?
http://www.schoolmessenger.com/applications/
What are the rules of the contest?
• Requirements (Facebook)• Complete Rules (Facebook)
Create Your Concept
• Collaborate in groups• Create a concept statement for your video• Identify the audience of your video• Make sure it meets the requirements of the
contest• Pitch your concept to the whole class• Be prepared to accept revision ideas
Project Workflow
Production
Post-Production
Distribution
Pre-Production –Planning the movie/Research
Identifying Core ShotsWriting the Script
Creating Storyboards
Shot Techniques(click on each to see a description and example)
Medium
Extreme
Close-up
Wide
Trucking
Close-up
Cutaways
Project Workflow
Production
Post-Production
Distribution
Pre-Production –Planning the movie/Research
Identifying Core ShotsWriting the Script
Creating Storyboards
PSA
Public Service Announcement –• a short film (30 seconds)• a marketing device • to raise people’s awareness of a consumer
product, service, or issue• for distribution on television or the Internet
Sample PSA’s
Which is more important –
video or content?
• Copyright• Intellectual Property• Fair Use Doctrine• Derivative works• Academic standards• Bibliographies• You cannot use copyrighted material without
permission• Assume everything is copyrighted
Fair Use
VideoLawfully acquired10% or 3 minutes
MusicLawfully acquired10% or 30 seconds
InternetPictures, music,
video may be used for school projects
MUST ALWAYS GIVE CREDIT – CITE YOUR SOURCE
Writing Script
• Write factually and accurately• Write in the present tense• Keep your writing simple• Be complete and clear• Let the pictures tell as much of the story as
they can• Write in the active voice
Passive Voice
• Five hamburgers were eaten by the man.• The letter was mailed by Marilyn.• The dog was hit by the car.
Active Voice
• The man ate five hamburgers.• Marilyn mailed the letter.• The car hit the dog.
Journalistic Code of Ethics
• Truth• Accountability• Fairness• Harm and Safety
Narrations
• Practice reading your copy out loud• Short sentences work best• Stress important words/phrases• Mark the pauses• Punch up your voice
Write Your Script
• Collaborate in groups• Write your script• Remember content is the most important
aspect of a PSA• These must be approved before you continue
to production
Project Workflow
Production
Post-Production
Distribution
Pre-Production –Planning the movie/Research
Identifying Core ShotsWriting the Script
Creating Storyboards
Create Your Storyboard
• Collaborate in groups• Create your storyboard including as much
information as possible for your video• These must be approved before you continue
to production
Project WorkflowPre-
Production
Post-Production
Distribution
Production –Filming – Consider 4 Items:
1. Field of View2. Straight, Steady, Smooth3. Lighting4. Sound
Production Tips
• Pay attention to your shots– Establishing shot– Closing shot
• Shoot plenty of video• Rule of thirds
Rule of Thirds
Production Tips
• Pay attention to your shots• Shoot plenty of video• Rule of thirds• Keep your shots steady• Follow action• Find unusual angles• Pay close attention to lighting and sound
Produce Your Video
• Collaborate in groups• Transfer video shot each day onto the
computer before leaving class• Save these in a common folder for all team
members
Project WorkflowPre-
Production
Production
Distribution
Post-Production –Capture video from camera
EditSequence on timeline
Add music & special effectsFinalize
Still Image File Types
• Bitmap (.bmp)• JPEG (.jpeg)• Portable Network Graphic (.png)• GIF (.gif)
Video File Types
• Adobe Flash (.swf)• AVI movie (.avi)• MPEG movie (.mpeg)• QuickTime movie (.mov, .mp4, .3gp)• Windows Media (.wmv, .asf)
Other File Types
• Word (.docx)• Excel (.xlsx)• PowerPoint (.pptx)• Adobe Acrobat Reader (.pdf)
Learning the Program
Click on the topic you need to get written instructions
Search YouTube
Adobe Premiere Elements 8
Complete Post-Production
• Collaborate in groups• Use all resources to learn how to accomplish
tasks in Premiere Elements • Don’t forget to ask other teams!• Conduct Peer Review
Peer Review
• Must be reviewed by at least one other class member
• Guidelines (handout)• Document who reviewed, strengths, and
suggested changes
Project WorkflowPre-
Production
Production
Post-Production
Distribution –Burn to DVD
EmailPost it on the web
For Contest
• Will be posted on Facebook through contest rules
For Assessment• 6 weeks test grade• Present to whole class• Post on school & student website• Written document about production process• Rubric for grading
Resources
Photos, music, text, and video that can be legally shared and reused for free:http://search.creativecommons.org
Soundzabound Music Library offers a wide variety of music, audio themes and sound effects for grades K -12 and universities that ensures your copyright safety. http://www.soundzabound.com/ Username: ashlockPassword: hmsashlock
