Video Production 101Video Production 101

Creating a video for little costCreating a video for little cost

to promote your organizationto promote your organization

Let’s get to know each Let’s get to know each other!other!

• Introduce yourself- where you’re Introduce yourself- where you’re from, organization and title.from, organization and title.

• Then answer the question:Then answer the question:

““What is the CRAZIEST thing you’ve What is the CRAZIEST thing you’ve ever done?” ever done?”

(Keep it PG-13 PLEASE (Keep it PG-13 PLEASE ))

Why create a video?Why create a video?(Mashable)(Mashable)

1.1. Video Attracts New, Relevant Search Traffic Video Attracts New, Relevant Search Traffic (Rev. from Louisiana)(Rev. from Louisiana)

2.2. Video Assets Can Easily be Published and Video Assets Can Easily be Published and ManagedManaged

3.3. Videos Encourage Sharing- Vs. Plain Text Videos Encourage Sharing- Vs. Plain Text (FaceBook study by YouBrand)(FaceBook study by YouBrand)

4.4. Video Engage Site VisitorsVideo Engage Site Visitors5.5. Being able to “see” your organization builds Being able to “see” your organization builds

trusttrust6.6. Builds intimacy and personalizationBuilds intimacy and personalization7.7. It is now easier to do than EVER…and it’s also It is now easier to do than EVER…and it’s also

cost effective!cost effective!

Objectives for this classObjectives for this class

You can’t learn it all in an hour and a half!You can’t learn it all in an hour and a half!

Do more research, take online/class Do more research, take online/class coursescourses

With that being said after today you With that being said after today you should…should…

Understand the concepts of basic Understand the concepts of basic videography and editingvideography and editing

and it’s usefulness to your organizationand it’s usefulness to your organization

LETS GET IT STARTED!!!LETS GET IT STARTED!!!

ITEMS YOU WILL NEED ITEMS YOU WILL NEED

• A video camera or video/camera A video camera or video/camera combination at least 6 Megapixels combination at least 6 Megapixels recommended, with built in sound recorderrecommended, with built in sound recorder

• Learn about camera specifications!Learn about camera specifications!• An SD card 8 GB minimum recommendedAn SD card 8 GB minimum recommended• A tripodA tripod• A computer with basic editing software-A computer with basic editing software-

most PC’s with Windows, after Windows 7, most PC’s with Windows, after Windows 7, have Windows Live Movie Makerhave Windows Live Movie Maker

• windows.microsoft.com windows.microsoft.com

Storyboard/PlanStoryboard/Plan

• What is the Mission of your organization?What is the Mission of your organization?• How could you translate your “elevator speech” How could you translate your “elevator speech”

into an image?into an image?• Brainstorm with others.Brainstorm with others.• Who will you have convey this image or tell your Who will you have convey this image or tell your

organizations story?organizations story?• Where will your production take place? The Where will your production take place? The

office? On location? office? On location? • What will have the most impact?What will have the most impact?• Coordinate all of the above on a visual story Coordinate all of the above on a visual story

board to set your thoughts into motion. board to set your thoughts into motion. • Write a script…sometimes however adlibbing Write a script…sometimes however adlibbing

works!works!

Camera BasicsCamera BasicsFrom “The Bare Bones Camera From “The Bare Bones Camera

Course for Film and Video” by Tom Course for Film and Video” by Tom Schroeppel (used $6.50 on Schroeppel (used $6.50 on

amazon.com)amazon.com)• Practice, Practice, Practice!Practice, Practice, Practice!• Shoot experimental footage in all modes.Shoot experimental footage in all modes.• Learn if your camera has automatic focus, Learn if your camera has automatic focus,

manual focus or both and how to use it. manual focus or both and how to use it. Automatic doesn’t mean it will always be Automatic doesn’t mean it will always be in focus. (Canon PS S3IS for instance)in focus. (Canon PS S3IS for instance)

• Cameras with zoom lenses offer the most Cameras with zoom lenses offer the most possibilitypossibility

• READ THE MANUAL! PLEASE!READ THE MANUAL! PLEASE!

Camera BasicsCamera Basics

• Camera Icon-takes still ImagesCamera Icon-takes still Images

• Video Icon shoots your videoVideo Icon shoots your video

Camera BasicsCamera Basics

• EXP- Exposure-How much light is let in or out…EXP- Exposure-How much light is let in or out…some cameras you can adjust.some cameras you can adjust.

• ISO-International Standards Organization- a low ISO-International Standards Organization- a low ISO number produces a higher quality picture. ISO number produces a higher quality picture. High ISO number requires less light but generally High ISO number requires less light but generally has a lower quality imagehas a lower quality image

• Aperture-the hole in the center of the lens that Aperture-the hole in the center of the lens that light travels throughlight travels through

• f/stop (f/2, f/11, f/16, etc.)-A measure of how big f/stop (f/2, f/11, f/16, etc.)-A measure of how big or how little the aperture is.or how little the aperture is.

• Dark room- use f/2 Bright room “stop down” to Dark room- use f/2 Bright room “stop down” to f/11 or f/16. Automatic settings can be used.f/11 or f/16. Automatic settings can be used.

CompositionComposition

• Some cameras have an image Some cameras have an image stabilization feature. The last thing stabilization feature. The last thing you want is a video which looks like you want is a video which looks like it’s been shot in an earth quake.it’s been shot in an earth quake.

• Use a tripod- even if you have image Use a tripod- even if you have image stabilization a tripod is useful.stabilization a tripod is useful.

• Practice making pans (left to right), Practice making pans (left to right), tilts (up and down) and zooms to tilts (up and down) and zooms to make fluid.make fluid.

CompositionComposition

RULE OF THIRDS-Mentally divide the RULE OF THIRDS-Mentally divide the frame into thirds both horizontally frame into thirds both horizontally

and vertically.and vertically.

Proper Head RoomProper Head Room

• One of the most common errors is One of the most common errors is failing to leave enough space, from failing to leave enough space, from the front or to the side.the front or to the side.

Types of camera shotsTypes of camera shots

BasicBasic

Other things to rememberOther things to remember

• Balance colors-bright colors attract the Balance colors-bright colors attract the viewers eye.viewers eye.

• Instead of shooting straight on try Instead of shooting straight on try shooting at an angle to give more depthshooting at an angle to give more depth

• Do practice runs experimenting with the Do practice runs experimenting with the various types of shots and making sure various types of shots and making sure you can hear your subject.you can hear your subject.

• Use a logical sequence e.g. two people Use a logical sequence e.g. two people talking to each other. Shot both, then one, talking to each other. Shot both, then one, then cut to a shot of the other and then then cut to a shot of the other and then cut back out to both. cut back out to both.

SoundSound

• Some cameras have built in sound recorders. Some cameras have built in sound recorders. Test it! Make sure you know the camera’s Test it! Make sure you know the camera’s sound limits. Background noise is distracting. sound limits. Background noise is distracting.

• Some cameras have input for a microphone. Some cameras have input for a microphone.

• Handheld, Lapel and Booms work the best.Handheld, Lapel and Booms work the best.

• http://www.videouniversity.com/articles/http://www.videouniversity.com/articles/audio_for_video_part_2/audio_for_video_part_2/

Let’s look at a simple Let’s look at a simple productionproduction

TIME MENTORING PROGRAMTIME MENTORING PROGRAM

http://www.youtube.com/watch?http://www.youtube.com/watch?v=x9JqZKLuiLsv=x9JqZKLuiLs

EditingEditing

• Editing takes practice get to know your Editing takes practice get to know your software first by reading the help guides and software first by reading the help guides and instructional manuals…practice makes perfect.instructional manuals…practice makes perfect.

• Learn the basics first (WLMM)Learn the basics first (WLMM)

Making a Video for Your Making a Video for Your NonprofitNonprofit

• http://www.youtube.com/watch?http://www.youtube.com/watch?v=DG04Jnf2WmU v=DG04Jnf2WmU

Important starting points from Important starting points from videovideo

Set the sceneSet the scene

Capture honest momentsCapture honest moments

Powerful images & topics create discussionPowerful images & topics create discussion

Share positive stories/don’t exploitShare positive stories/don’t exploit

Try to be creative not confusingTry to be creative not confusing

Create continuity-go step by stepCreate continuity-go step by step

Start Strong!Start Strong!

Simplify your messageSimplify your message

Q and A??Q and A??

•www.cci-bcas.orgwww.cci-bcas.org