Video Marketing:The Power of Presentations by Darnell Montalvo
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Transcript of Video Marketing:The Power of Presentations by Darnell Montalvo
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Nielsen:
While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.
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Why video?
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Forrester study:
“Any given video in the index stands
about a 50 times better chance of
appearing on the first page of results
than any given text page in the index.”
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Why video?
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So…
• More traffic
• More engagement
• Better search engine ranking
Why NOT use video?
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Top 10 ways to use video to
market your business
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#1 Give your elevator pitch
Easyvideoplayer.com
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#2 Demonstrate your products
Hipmunk.com
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#3 Demonstrate social proof
Philsquare.com
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#4 Sell your products or services
Simplestoryvideos.com
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#5 Share tips and advice
Carlssaturdaystrategy.com
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#6 Answer FAQs
Evernote.com
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#7 Introduce your team
Hugeinc.com
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#8 Do a tour of your business
Blog.behance.net
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#9 Entertain
Oldspice.com
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#10 Report the news
Healthguru.com
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Video best practices
• Don’t let perfection get in the way of
progress!
• Use a good quality camera – doesn’t
have to be expensive.
• Make sure the sound is good.
• Create new videos frequently.
• Post videos on Youtube, then embed in
your site.
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Other stuff we could include
• Favorite cameras – iphone and monitor
• Favorite mic
• Favorite lighting kit and backdrop
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We can help!
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Questions?