Video Marketing Strategy

Secrets to Online Video SuccessSecrets to Online Video Success

Jill Addison

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With Video Marketing Expert

http://bestonlinemarketingwebinar.com/


What You’ll LearnWhat You’ll Learn

• How one service company turned their business around in 90 days with online video

• One silver bullet strategy to get on Google Page 1 with online video

• How to Maximize Online Video to Get a Flood of New Clients

• The #1 Pro Secret to Make your Videos Convert into New Sales

• And more!

2http://bestonlinemarketingwebinar.com/


This Hangout Is For You If…This Hangout Is For You If…

• You’ve ever asked: How does using online video actually help me grow my business?

• You need Best Strategies to Maximize the Power of Online Video

• You Need to get Video Content: Fast, Easy, and Affordable!

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Jill’s Story:Jill’s Story:

From “About-to-Give-Up”To Six Figures



What’s Possible for YouWhat’s Possible for You

1. 53 X more likely to get to Google Page 1 (Forrester Research)

2. YouTube is the 2nd biggest search engine in the world (ReelSEO.com)

3. Increase click-through rates by over 96% (Implix 2010 Email Marketing Trends Survey)

4. Website visitors who view product videos are 85% more likely to buy (Internet Retailer)

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5 Ways Video Works to Grow your Business5 Ways Video Works

to Grow your Business

1. Personal Connection2. Accelerates Sales Cycle3. Increases engagement on website4. Increases Search Engine Rankings (SEO)5. Leverageable



Real World Success StoryReal World Success Story

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Real World Success StoryReal World Success Story

-A new recurring client every week for 10 weeks

-Closing rate went from 1 in 3 to 2 in 3

-Established a personal connection and trust

-Showed their passion and integrity

-Made them a preferred bidder

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7 Main Ways to Use your VideoTo Grow Your Business


1. Embed it on your website’s homepage/blog




1. Embed it on your website’s homepage2. Post it on your social media sites3. Include a link to the video in an email

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1. Embed it on your website’s homepage2. Post it on your social media sites3. Include a link to the video in an email4. Include a link to your video in your email

signature.5. Your Blog 6. Google local search profile page 7. Promote your video on YouTube (with Super

Secret Ninja Trick!)

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External Links from YouTubeExternal Links from YouTube

1. External Annotations

2. CTA Overlay


Silver Bullet StrategySilver Bullet Strategy

1. You need a large volume of videos to rank with search engines

2. Drip your videos out over time to your website as blog posts.

3. Google love Fresh New Content and Video4. You will rank higher and higher in search

engines with this strategy5. Your business will grow!


The #1 Pro Secret to Make your Videos Convert into Sales

The #1 Pro Secret to Make your Videos Convert into Sales

CTA“Call to Action”-What do you want them to do?

Ask for it!• Include your website and phone number in the

text within the video. • Ask them to Enter their Email for Tips, Like your

Facebook page, Subscribe to your YouTube Channel, etc.

• BONUS: Use www.Wistia.com20


Whiteboard Animated Video PackageWhiteboard Animated Video Package

2 new 1-minute Whiteboard Animated Videos each month for a low monthly rate

Pay as you go (easier for cash flow!)

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Start with first 12 (to make it easy)

Includes:• Professional Voiceover• Whiteboard Animation• Graphic with your phone number, website and

logo• Royalty free music



You’ll get:

• 2 new videos uploaded to your YouTube Channel every month, optimized for search

• a list of ideas for how to promote your new videos through social media, emailing marketing, your blog and website

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24 1-minute videos (2/month for one full year)

$490/month (less than $250 per video)



Because of my relationship with Mike at SEO Alien, I have a special offer for you:

1 month of videos completely FREE (You’ll save $490)

Sign up here:http://jilladdison.com/

all-the-details-plus-one-month-free


Video Marketing Strategy

Marketing

Transcript of Video Marketing Strategy