Video Marketing is the New Black: How to Drive Sales and Marketing Success
-
Upload
marketo -
Category
Technology
-
view
3.420 -
download
2
Transcript of Video Marketing is the New Black: How to Drive Sales and Marketing Success
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Video Marketing is the New Black: How to Drive Sales and Marketing Success
#LaunchPoint
Peter Borden, CerosKristen Craft, WistiaJulie Ritchie, Marketo
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Your Speakers
Peter BordenMarketingCeros
Kristen CraftMarketing EvangelistWistia
Julie RitchiePartner ManagerMarketo
Page 3© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Quick Housekeeping
• Chat box is available if you have any questions
• There will be time for a Q&A at the end • We will be recording the webinar for
future viewing• All attendees will receive a copy of the
slides in today’s webinar• Twitter hashtag: #LaunchPoint
Page 4© 2013 Marketo, Inc. Marketo Proprietary and Confidential
188.5 Million Viewers
Source: Comscore August 2013 U.S. Online Video Rankings
Page 5© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Source: Forrester, Boost Your Content Ecosystem with Video
Video Engagement
Video has as much engagement as Display
Video is the most popular type of social content
Page 6© 2013 Marketo, Inc. Marketo Proprietary and Confidential
A video marketing application that helps businesses manage, share, and
track video online.
Page 7© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Why Video?
Amazing for commodities like soap & razor blades
Page 8© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Why Video?
Not so amazing for non-commodities like software and services
Page 16© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Video Viewing
73 hours watched
+
40 hours watched__________________
~3 weeks of conversation
Page 17© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Follow Up with Marketo
Realtime email alerts when key prospects
watch a video.
Sales people can see where a prospect has
questions…
Page 18© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Heatmaps indicate customer interest
Page 19© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Follow Up with Marketo
Video viewers are added to a Marketo
campaign, in order to track how videos impact the sales
process
Page 20© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Video analytics can help guide video strategy
• 77% engagement is excellent content is spot on
• 38% play rate is ok choose more compelling thumbnail images
Page 21© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Video analytics help guide future content
Page 22© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Follow Up
Weekly reports on companies and people who’ve viewed Ceros
videos
Page 23© 2013 Marketo, Inc. Marketo Proprietary and Confidential
How to Get Started with Video
Start Small
Page 24© 2013 Marketo, Inc. Marketo Proprietary and Confidential
How to Get Started with Video
Add a human face to a webinar.
Explain a workflow in a support or documentation video.
Add a video to a blog post.
Announce a new feature.
Page 34© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Peter BordenMarketingCeros
Kristen CraftMarketing EvangelistWistia
Julie RitchiePartner ManagerMarketo