Video is hot but creative costs are not.

35
VIDEO IS HOT BUT CREATIVE COSTS ARE NOT GRAPHIC DESIGN AMAZINGLY SIMPLE FOR EVERYONE PHOTOGRAPHY AMAZINGLY SIMPLE FOR EVERYONE WEB DESIGN AMAZINGLY SIMPLE FOR EVERYONE

Transcript of Video is hot but creative costs are not.

VIDEO IS HOT BUT CREATIVE COSTS

ARE NOT

GRAPHIC DESIGN AMAZINGLY SIMPLE

FOR EVERYONE

PHOTOGRAPHY AMAZINGLY SIMPLE

FOR EVERYONE

WEB DESIGN AMAZINGLY SIMPLE

FOR EVERYONE

10,000

9,975

Investors

INVESTMENT

John LagerlingFacebook VP

As Seen In

Chris KohCoupang VP

Chester RohEx-Google, 5Rocks, Global Brain

SV FrontierYozo Suzuki

CONFIDENTIAL. © 2015 SHAKR MEDIA CO., LTD.

Yahoo! JAPAN Video Creator

Powered by Shakr

Yahoo! JAPAN has 1 million SMB advertisers.

As reported in:

2014 Digital video advertising

2015/16 More video ad platforms

More video ad inventory. —> In 2015, three major internet platforms launched video ad products. —> Facebook, Google & Twitter earn most of their revenue from SMB advertisers. —> FB, Google & Twitter are seeing explosive revenue growth from video ads. —> FB, Google & Twitter can’t afford to leave their SMB advertisers behind. —> Video ad creative is the only obstacle preventing SMBs from running video ads.

=

The most popular content in the Facebook newsfeed will soon be video.

- Mark ZuckerbergF8 Developer Conference

CONFIDENTIAL. © 2015 SHAKR MEDIA CO., LTD.

3.4X higher CTR vs. mobile image ads

2015E 2016E 2017E 2018E 2019E 2020E

6.8

6.2

5.6

4.9

4.2

3.7 6.55.2

4.02.9

2.01.2

Mobile Desktop

Bill

ion

s (U

SD)

39.5% CAGRUS mobile digital-video ads

5-yrs to $6.5 bn in 2020

21.9% CAGRUS digital-video ads

5-yrs to $13.3 bn in 2020

People spend more time with digital video than social media.

Source: eMarketer

It’s not the size of your ad budget.

It’s how you use it that counts.

TOFU MOFU BOFU

Mazda normally pays about $50,000 to produce a video like this.

CONFIDENTIAL. © 2015 SHAKR MEDIA CO., LTD.

1,200 VIDEO DESIGNS

GLOBAL PRESENCE LA NYC ARGENTINA TAIPEI SHENZHEN MOSCOW TORONTO SEOUL

70% Paid to Designers

1 2 3Choose a video design Change text Add photos, videos

Click. Drag. Drop. Done in 5 minutes.

CONFIDENTIAL. © 2015 SHAKR MEDIA CO., LTD.

4X 300% 9X*Compared to

image ads

Engagement*Compared to

image ads

Higher Relevance Score Facebook Page Likes*Compared to

image ads

THEIR STORYBrite Soles is a new shoe brand for dancers and fashion interested people. Their shoes feature LCD panels that light up when you walk, run or dance.

Brite Soles wanted to make video ads to raise awareness about their newly started brand among their target audience, people under 30 who like dancing, dubstep and hip hop.

“Impressed that the video had an 87% avg watched rate. There was a lot of audience engagement in form of extremely positive comments and more shares compared to my image ads. Videos ads from Shakr are very professional, giving consumers more confidence that they are dealing with a professional company.”

THEIR GOAL

TESTIMONIAL

https://goo.gl/J5jnvU

$50 $10,000 $200Video Creation Cost Revenue Growth Ad Spend

THEIR STORYThe Wire is an Italian restaurant in Gangnam,

serving freshly made pizza and pasta alongside draught beer.

THEIR GOAL

TESTIMONIALAfter running a Facebook Video Ad for 10 days, with a total ad spend of $200, we saw revenue

increase to 130%. Normally slow-moving weekdays became as busy as our top performing weekends. Meanwhile, average transaction values went up after we re-used the video ad as digital

signage, encouraging customers to order seasonal menu items.

Increasing revenue meant either increasing average transaction value per customer, or increasing table utilisation during off-hours.Made with

COOKIEEEhttps://goo.gl/dmEjXD

2316100

1,200

# of Templates

101020

1,550

# of Designers

$10

$30$30

$80

Average Price

Online Video Creation - Competitive Landscape

MagistoShakr Animoto Stupeflix

2

11

3

Video Effectiveness