Video: How-To, From Tech, to Promotion, to Leveraging Your Assets
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Transcript of Video: How-To, From Tech, to Promotion, to Leveraging Your Assets
Where do I put my videos to get the greatest reach?
DISTRIBUTION Channels and Platforms
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Where do I put my videos to get the greatest reach?
DISTRIBUTION Channels and Platforms
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Where do I put my videos to get the greatest reach?
DISTRIBUTION Channels and Platforms
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Where do I put my videos to get the greatest reach?
DISTRIBUTION Channels and Platforms
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Megan Smith Video
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https://www.dropbox.com/s/pgjge3tsm5o85kq/Megan%20Smith-04-27-15-FINAL_ProRes.mov?oref=e&n=1890581
Morning Moments Just minutes to air
Simplicity Speaks Volumes Twins
Behind the Scenes Hoda’s Hair Routine
Short Show Moments Jennifer Garner
Web extras Natalie Transforms
WHAT WORKS for TODAY.com
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@AshleyTParrish, Executive Producer @TODAYShow Digital
@AshleyTParrish, Executive Producer @TODAYShow Digital
TODAY correspondents use digital video while they are on
assignment. They’ll upload their own standups as they are
learning new details of a story or at the scene of a major event.
New platforms like Periscope and Meerkat allow and
encourage this.
CHASING THE NEWS WITH VIDEO
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Context is Key Text = Smarty pants
Videos = Wow, you’re awesome
Videos + Text = Hey, there genius!
Program for your Audience
Our natural morning progression follows that of the show and our audience’s interest
EDITORIAL DECISIONS Selection and Placement
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@AshleyTParrish, Executive Producer @TODAYShow Digital
Create content for your social audience Hair Myths
SEO Matters
Optimize the content so your readers can find it!
Publish Early, Publish Often
Get videos out early with high SEO, so they can compete with other trending content.
VIDEO DISTRIBUTION
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@AshleyTParrish, Executive Producer @TODAYShow Digital
Fast and Furious, ASAP Now. Seriously. Right. Now.
Don’t Just Post. Program. Smart content teases drive clicks.
Drive the Conversation by listening to the community.
Remember the Long Tail Build up an inventory of long-tail successes to
increase your organic traffic base.
POSTING STRATEGY
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@AshleyTParrish, Executive Producer @TODAYShow Digital
Where do I put my videos to get the greatest reach?
DISTRIBUTION Channels and Platforms
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Where do I put my videos to get the greatest reach?
DISTRIBUTION Channels and Platforms
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How to take advantage of the Social Plumbing of the Internet
• YouTube
• Snapchat
DISTRIBUTION Channels and Platforms
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Where do I put my videos to get the greatest reach?
Everywhere.
There is no one place or simple solution for all video content.
Try. Try. Try.
DISTRIBUTION Channels and Platforms
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Increase in video distribution
Mobile consumption
Livestreaming
TRENDS TO CONSIDER
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Auto-play
No audio
Revenue models
TRENDS TO CONSIDER
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