VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
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GROWING BUSINESS WITH MARKETING TECHNOLOGY, FROM OPERATIONS TO I N N O V A T I O N @inspiremartech MAYUR GUPTA, GLOBAL HEAD MARETING TECHNOLOGY, KIMBERLY CLARK
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VIDEO + Slideshow From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Growing Business with Marketing Technology: From Operations to Innovation. PRESENTATION: Growing Business with Marketing Technology: From Operations to Innovation - Given by Mayur Gupta, @inspiremartech - Global Head of Marketing Technology & Operations, Kimberly-Clark. #MARTECH
Transcript of VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
GROWING BUSINESS WITH MARKETING
TECHNOLOGY,
FROM OPERATIONS TO I N N O V A T I O N
@inspiremartech
MAYUR GUPTA, GLOBAL HEAD MARETING TECHNOLOGY,
KIMBERLY CLARK
MY DAUGHTER
MOBILE SHOPPER
3 YEARS
MONTESSORI SCHOOL
FAVORITE GADGET –
iPhone
FAVORITE APP - GILT
WORLD WE LIVE IN
We don’t believe in
digital marketing,
we believe in
‘Marketing in a
Digital World’
Clive Sirkin, CMO of Kimberly Clark
“TECHNOLOGY IS AN ENABLER”
“TECHNOLOGY IS A MEANS TO AN
END”
INDUSTRIAL REVOLUTION, 1771
PICTURE OF STEAM ENGINE
STEAM AND RAILWAYS, 1829
STEEL, ELECTRICITY & ENGINEERING, 1875
BELL’S TELEPHONE, 1876
THE WRIGHT BROTHERS, 1903
1955
MOON LANDING, 1969
1936 1910 1983 2000 1970’s
EVOLUTION OF PCs & MACs
DEVICE REVOLUTION
DEVICE REVOLUTION
CONSUMER MOVING FASTER THAN MARKETERS
AND IN FULL CONTROL
TECHNOLOGY INFOGRAPHIC
SOCIO-ECONOMIC PARADIGM SHIFTS
&
THE GREAT SURGES
-BY CARLOTA PEREZ
RAISING KIDS IN A DIGITAL WORLD
IS TECHNOLOGY still JUST AN
ENABLER
INSPIRING CREATIVITY?
CREATING NEW BUSINESS
MODELS
CREATING NEW CHANNELS
TECHNOLOGY IS THE NEW
EXPERIENCE
TECHNOLOGY IS DRIVING
INNOVATION
WHAT’S
UNDERNEATH
THE SHIFT
FROM OPERATIONS TO INNOVATION
MOST BRANDS
BUT THE RACE IS
ON
MARKETING INNOVATION LAB
MODELS
HEADQUARTE
RS OUTPOST HQ VIRTUAL O/P VIRTUAL
ACCELERATO
R
MARKETING INNOVATION FOCUS
AREAS
THE
CHANNEL
THE
PROMISE
THE
PRODUC
T THE PRODUCT
INTERNET OF THINGS, WEARABLE,
DATA
THE CHANNEL
NEW BUSINESS MODELS & CHANNELS
THE PROMISE
CONSUMER EXPERIENCES & MEDIA
MINDSET & CULTURAL SHIFT
#DONTKILLTHEBUTTERFLY
1
#BECONSUMEROBSESSED
2
WHAT PROBLEM ARE YOU
SOLVING
#BECURIOUS
3
SOMEONE DID
#MOVINGFWDISLESSRISKY
4
WHERE IS THE RISK?
#CELEBRATEFAILURE
5
“I have not FAILED,
I have just found 10,000 ways
that won’t work.” -Thomas Elva Edison
#CONNECTTHEDOTS
6
ALL ABOUT CONNECTING THE DOTS
#BECOMEPISHAPED
7
$
#DATAANALYST
#FINANCE
0110 #TECHNOLOGIS
T
#MARKETER
#CREATIVE
#CHANGEAGENT
#BRANDSTRATEG
Y
% %
#STORYTELLER
#KEEPITSIMPLE
THANK YOU
T: @inspiremartech
in: @inspiremartech
B: www.inspiremartech.com
