Video / Experiential - Automotive
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Transcript of Video / Experiential - Automotive
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Video Programming / Community Experiences / and More
ADVERTISING / MARKETING / EXPERIENTIAL / PARTNERSHIP
2012 - 2013
ON-LINE AUTO RACING INTERACTION
INFO, OPINION, COMMENT - THE UNFILTERED TRUTH
May 2012
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AUTO RACING - WHERE THE FANS ARE. ON THE INTERNET.
SHAKEDOWN is a -supported Video Show PLUS Experiential Marketing add-ons.
SHAKEDOWN on /DRIVE is what’s missing in racing - THE UNFILTERED TRUTH - about the
teams, technologies, people, action. Beyond the PR spin / traditional ‘expert opinions’ -
• A landing-point for authentic fan interaction via On-line Content and Live Events.
• A platform for SHAKEDOWN’s commercial partners to engage our fans and -
BUILD BRAND AWARENESS
CREATE AUDIENCE DIALOG
DRIVE BUYING CONSIDERATION and SALES
GAIN ACCESS TO CONSUMER INFO and FEEDBACK
PROMOTE ‘PASSION BRANDING’ for products / services
TRIGGER BRAND RELATIONSHIPS and LOYALTY
SHAKEDOWN is part of - www.youtube.com/DRIVE - and its distribution
network, with 12,000,000 total views [3,000,000 / mth] and 80,000 loyal subscribers, to date.
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AN AUTO RACING VIDEO SHOW AND MORE.
• PROGRAMMING
ADVERTISING
BRANDED INTEGRATION
CUSTOM CONTENT
PRODUCT DEMOS
12,000,000 reach
• MOTORSPORT MARKETING
SPONSORSHIP
EXPERIENTIAL EVENTS
ENDORSEMENTS
MEDIA PR
23,000,000 reach
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THE SHOW - THE UNFILTERED TRUTH ABOUT AUTO RACING.
ShakeDown shows also inventoried on www.youtube.com/LeoParente / PDCAblog.blogspot
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THE MARKETING - A HANDS-ON CONNECTION WITH THE SPORT.
ShakeDown comes from motorsports. So, we engage the sport with credibility.
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A DIRECT CONNECTION WITH THE RACERS.
ShakeDown interacts with stars of motorsport to get the true story, not the PR fluff.
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A VARIETY OF SHOW FORMATS FOR A DIVERSITY OF TOPICS -
The HOW, WHY, and WHAT’S COOL in Auto Racing. That’s SHAKEDOWN.
AN ENTHUSIAST’S LENS INTO THE AUTO RACING WORLD.
WHAT’S REALLY HAPPENING IN RACING
EXPLAINING HOW RACING REALLY WORKS
PRESENTING THE PASSION OF RACING
MOTORSPORTS MARKETING EXPOSED
’BEHIND-THE-SCENES’ FACTS AND FICTION
UNFILTERED PROFILES AND PERSONALITIES
REAL ‘HOW-TO-RACE’ TEACHINGS
‘AT-THE-RACES’ TRACK VISITS AND INTERVIEWS
UNIQUE AUTO RACING PERSPECTIVES and more.
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PLUS, BIG EVENTS PROGRAMMING -
NURBURGRING 24 HR RACE VISIT
ONE-ON-ONE VIP INTERVIEWS
‘25 HRS OF THE LE MANS 24’ LIVESTREAM
WITH TOPICS THAT ATTRACT ATTENTION.
Click on the left-side images to view the shows, to check view-counts, and the comments.
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THINK OF SHAKEDOWN AS …. ‘AUTO RACING INFO / OPINION’ MEETS -
THE COLBERT REPORT [news snarking] …..
TOSH.O [video clip humor] …..
ESPN SPORTSNATION [fan interaction] …..
AND A TONE THAT CONNECTS WITH TODAY’S VIEWERS.
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SHAKEDOWN CONNECTS BECAUSE WE SPEAK TO -
Stories themed in ways that create ‘Buzz’. That’s SHAKEDOWN.
A STYLE TUNED TO WHAT’S ON PEOPLE’S MINDS.
ASPIRATIONS
ANXIETIES
DAVID vs GOLIATH
GLITZ and GLAM
HOW TO’s
NEW TRENDS
PERSONALITIES
CONTRARIAN VIEWS
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THE SHAKEDOWN VIBE IS SOCIAL, COMMUNAL, AND INTERACTIVE.
• SHAKEDOWN is found all across the Internet -
AN AUDIENCE CONNECTION THAT’S ACCESSABLE.
…..and more.
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BUILT FOR BRAND MARKETING.
BRANDING OPPORTUNITIES FOR THE SHOW AND EXPERIENTIALS -
TITLE / PRESENTING SPONSOR
ASSOCIATE SPONSOR
PERSONAL ENDORSEMENT
CATEGORY-EXCLUSIVE PARTNERSHIP
MOTORSPORT EVENT PARTNER / SPONSOR
CUSTOM-BUILT MARKETING PROGRAMS
CUSTOM-PRODUCED FEATURE SEGMENTS
SPONSOR PRODUCT INTEGRATION
SPONSORED SPECIAL SEGMENTS
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THE NUMBERS AND METRICS.
SHAKEDOWN IS PART OF THE CHANNEL -
80,000 /DRIVE SUBSCRIBERS, to date
12,000,000 /DRIVE VIEWS, to date
GENDER - 93% MALE / 7% FEMALE
AGE - 4% 13-17 / 35% 18-34 / 27% 35-44 / 21% 45-54 / 13% 55+
INCOME - $50,000 and ABOVE, The Typical Racing Fan
VIEW SOURCE - 20% EMBED, 26% MOBILE, 54% YOUTUBE
RETENTION - 3 TIMES BETTER VS YOUTUBE AVERAGE
ENGAGEMENT - WELL ABOVE YOUTUBE AVERAGE
LIKES / DISLIKES - 1000 to 1 POSITIVES vs Negatives
18,000 SHARES / 29,000 FAVORITES ADDED, to date
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14 PDCA Inc. • 212 396 9303 • 917 656 0274 • [email protected]
STARTING THE PARTNERSHIP.
INTRODUCTORY OFFER DELIVERABLES -
PRESENTING SPONSORSHIP POSITION ON SHAKEDOWN - 3 MONTH TERM.
ADVERTISING INSERTION - PRE-SHOW / 12 SHOWS.
3 SPECIAL CONTENT / BRANDED SEGMENTS.
1 CALL-TO-ACTION PROMO / LEAD GENERATION.
LINK TO YOUR COMMERCE SITE.
3 LIVE MOTORSPORT EVENTS / FAN INTERACTIONS.
3 PERSONAL APPEARANCES.
FEE $3,500 per month Net travel expenses for any agreed-upon in-field content production.
Fee based on $25CPM and a discounted 25,000 views per ShakeDown [33,000 SD average, to date] and
40,000 audience reach per live event. A Performance Bonus for views > 50,000 per show to be negotiated.