Selecting Your First Board of Advisors - Entrepreneurship 101
Video Creation 101 for Advisors
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VIDEO CREATION 101
FOR ADVISORS
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PRESENTED BY:
Loic JeanjeanDirector of Sales & MarketingAdvisorWebsites.com
Bill WinterbergFinancial Technology ConsultantFPPAD.com
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CONSUMER BEHAVIOR IS CHANGING
% of people who skip TV
ads
% of direct mail never
opened
? ?
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CONSUMER BEHAVIOR IS CHANGING
% of people who skip TV
ads
% of direct mail never
opened
86 44
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HOW VIDEO IS CHANGING CONSUMER BEHAVIOUS
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SEARCH ENGINES
#1
#2
Source: Social Media Today, August 2013
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PEOPLE PREFER VIDEO OVER (ALMOST) ANYTHING
Source: Forbes.com, January 2013
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PEOPLE PREFER VIDEO OVER (ALMOST) ANYTHING
Source: Forbes.com, January 2013
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VIDEOS ARE 50 TIMES MORE LIKELY TO SHOW UP ON THE FIRST PAGE OF GOOGLE
Source: SocialTimes, July 2012
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PEOPLE SAY THEY’RE MORE LIKELY TO SEEK OUT INFORMATION ABOUT A PRODUCT OR SERVICE AFTER SEEING IT IN AN ONLINE VIDEO
46%
Source: Eloqua, December 2012
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SO… HOW DO I GET STARTED?
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AGENDA
How to select topics to video about How to create videos Videos within your web strategy Distributing your videos
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SELECTING THE RIGHT TOPIC
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WHAT SHOULD YOU MAKE A VIDEO ABOUT?
WHO SHOULD YOU MAKE A VIDEO FOR?
(clients, prospects, other audiences)
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TIPS FOR CHOOSING VIDEO TOPICS
Answer FAQs Share tips and success stories Interview clients or team members Transform blog posts into video clips
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VIDEO EDITORIAL CALENDAR
Release date Topic
Friday, October 1 Saving for college
Thursday, November 2
3 tips for retiring couples
Tuesday, December 9 What are annuities?
Wednesday, January 15
Thursday, February 7
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YOU DON’T NEED THIS TO MAKE GREAT VIDEO CONTENT
YOU DON’T NEED THIS
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CREATING & SHARING VIDEO ONLINE
1. Assemble the right tools2. Select and set up a
platform3. Get in front of a camera
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ASSEMBLE THESE 3 TOOLS
Internet connectionWeb camA quiet place with decent lighting
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CREATE AN ACCOUNT
Go to [www.youtube.com] Select “Create an account” Complete profile
Go towww.google.com/hangouts] Download from [GooglePlay], [Apple
Store] Complete profile
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GETTING COMFORTABLE WITH THE CAMERATest it out – write out a scriptWatch yourselfPractice speaking and breathingGet comfortable making mistakesGet inspired! Watch othersBe prepared before pressing ‘record’ – double check equipment
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MORE FAQS
How long should a video last?
What should I wear?
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HERE’S HOW TO UPLOAD VIDEO TO YOUR WEBSITE
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Next steps
CommitmentPricingDemo
Statistics
Questions
Welcome
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Next steps
CommitmentPricingDemo
Statistics
Questions
Welcome
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Next steps
CommitmentPricingDemo
Statistics
Questions
Welcome
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Next steps
CommitmentPricingDemo
Statistics
Questions
Welcome
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Next steps
CommitmentPricingDemo
Statistics
Questions
Welcome
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Next steps
CommitmentPricingDemo
Statistics
Questions
Welcome
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INCORPORATING VIDEO INTO YOUR WEB STRATEGY1. Become a YouTube channel rock star
2. Video blogging
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BECOME A YOUTUBE ROCK STAR
First, sign in. To get to your channel, click on your username in the upper right hand
corner.
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Select Edit Channel in the upper left corner & follow steps to complete
profile information.
MAKE IT YOURS
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ADDING VIDEO IS EASY
Click on Organize Videos
…and then Upload in the upper right corner
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VIDEO BLOGGING: CASE STUDY
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38 Million results
All these companies pay
for results
Here we see Retirement Jock: ranked
number 2
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Blogging: search engines
love blogs
Great storytelling
Easy to understand
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SPREAD THE WORD
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SOCIAL SHARING QUICK TIPS
Add social sharing buttons to video content
Post a quick description with a link to the video
Allow and encourage friends & followers to share your content
Ask for feedback
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BUILD ANTICIPATION
Keep your audience posted on new content
Post on a regular basis to keep viewers involved
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OTHER WAYS TO SHARE
Newsletter Email blast Blog
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VIEWERS SAY THEY’RE MORE LIKELY TO PURCHASE A PRODUCT OR SERVICE AFTER WATCHING AN ONLINE VIDEO
85%
THE BOTTOM LINE