Video Best Practices - Jason Pratt
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Video Best Practices
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5 Things You Will Learn
1) Why shoot video2) Shooting quality3) Which equipment to use4) No vertical video5) Editing and publishing
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©2011 MFMER | slide-3
Top result
Video is 3rd result!!
Educating patients about new procedures/ treatment.
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Your Messages are Portable!
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Stats on Bionic Eye video
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Ok, I get it.Video is cool.Now what?
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6 Things to Check Before Recording
1) Lighting2) Color balance3) Exposure4) Audio5) Focus6) Framing
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6 Things to Check Before Recording
1) Lighting2) Color balance3) Exposure4) Audio5) Focus6) Framing
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You want balance.
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Science says so.
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Equipment to Use?
1) Smartphones – great!2) Point-and-shoots – huh?3) SLR cameras – cool.4) Consumer video cameras – gone!
Add-ons for your smartphone are key.
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Tripods are great. But…
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Add a Microphone, Please.
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#1 tip
Stand an arm away from their face.
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YouTube Doesn’t Like Vertical Video
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Live Streaming From Mobile…
Meerkat vs. Periscope
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@MayoClinic is on Periscope!
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Where to publish video?
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Shoot and Publish On-The-Go
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Software for Editing
For Mac: Apple Final Cut X Apple iMovie Adobe Premier Pro
For Windows: Adobe Premier Pro Windows Movie Maker
For Mobile: YouTube Capture (iOS) iMovie (iOS) Video Maker Pro (Android)
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Questions before you shoot your video today?