Video-based marketing: How to make videos work for you
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Transcript of Video-based marketing: How to make videos work for you
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How to make videos work for you
Promoting via videos
Kirill Kliushkin,Head of Video ProductionAlconost Inc.http://alconost.com/en/video
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Benefits of video
Passiveinteract with existing site visitors
Activeattract new visitors
• Get attention of visitors• Show how to solve the viewer’s
problem• Talk about product features• Motivate viewers to try the product• Increase time spent on your pages
• Video is indexed by Google and included in results
• Low competition – easier to get to the top
• Thumbnail in search results is an attention-getter
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How startups benefit
• Test run for ideas: make a video and get feedback and pre-orders before spending on development• Presentation video: adds gravitas in the eyes of
investors
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Where to host video
Own server Video hosting: Youtube, Vimeo, etc.
What advantages?? • Fast, no slowdowns• Social perks: comments, likes, sharing• More love from search engines
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Page design• Give the video to viewers right away, save their
time and effort
• The more memorable the video, the better
• Place an action button (download, buy) right next to the video
• Careful with autoplay!
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Be tough, be a Video Sitemap person
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Promoting on YouTube
How to get to the top of the results:• Keywords in the title, description, and tags
• Number of views and comments for the video and channel overall
• Number of channel subscribers
• Age of video and channel
• Number of likes, times added to playlists, complaints, video links to other sites
• Number of external referral URLs
• Average length of video views (relevance)
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Keyword selection tools:
• Google Keyword Tool
• Yandex Wordstat (RU)
• YouTube Keyword Tool (!)
Use relevant keywords in the video title, description (at
least twice), and tags
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Select a thumbnail that speaks for itself
• For software, better to use thumbnails from screenshots
• If you don’t like the options offered, resize the video and YouTube will offer new thumbnails
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Don’t close comments
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Distribute the video far and wide – get as many views as
possible
• Social networks• Blogs and press releases: posts with videos
are easier to write• Email (but carefully)
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Buying and "pumping up" view and subscriber counts
• http://www.virool.com – viral video distribution• http://www.enhanceviews.net – very simple, can use a
Chrome autoclick plugin, half of subscribers are bots• http://www.youlikehits.com – stricter, only live clicks from
real people • http://www.view2.be – views only
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Thanks for listening!
Kirill [email protected]://alconost.com/en/videohttp://facebook.com/kirill.kliushkin
Always open to scintillating conversation with scintillating people