Video as a Marketing Tool
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Transcript of Video as a Marketing Tool
![Page 1: Video as a Marketing Tool](https://reader030.fdocuments.us/reader030/viewer/2022032501/55b6dde7bb61ebed588b4787/html5/thumbnails/1.jpg)
Video as a Marketing Tool
@eliseramsayElise Ramsay
![Page 2: Video as a Marketing Tool](https://reader030.fdocuments.us/reader030/viewer/2022032501/55b6dde7bb61ebed588b4787/html5/thumbnails/2.jpg)
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less this
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more this
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People think of video as its own beast.
![Page 7: Video as a Marketing Tool](https://reader030.fdocuments.us/reader030/viewer/2022032501/55b6dde7bb61ebed588b4787/html5/thumbnails/7.jpg)
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it’s just one piece
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Humanize Show
Explain Feel
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“What videos should I make?”
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“Would a video help achieve this goal?”
![Page 15: Video as a Marketing Tool](https://reader030.fdocuments.us/reader030/viewer/2022032501/55b6dde7bb61ebed588b4787/html5/thumbnails/15.jpg)
Humanize Show
Explain Feel
![Page 16: Video as a Marketing Tool](https://reader030.fdocuments.us/reader030/viewer/2022032501/55b6dde7bb61ebed588b4787/html5/thumbnails/16.jpg)
Humanize Show
Explain Feel
![Page 17: Video as a Marketing Tool](https://reader030.fdocuments.us/reader030/viewer/2022032501/55b6dde7bb61ebed588b4787/html5/thumbnails/17.jpg)
webinars
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36% increase in CTR
video thumbnail in webinar email increases CTR at least 20%
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video voicemails
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Suddenly you're a real person, not just a name in an email.
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+ open rate 14% + CTR 3% 84% engagement 69% re-watch
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Humanize Show
Explain Feel
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landingpages
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human product explainer videos increased conversion by 35%
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pricing page: with video:
control test
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pricing page: with video:
+14.9% conversion
control test
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Humanize Show
Explain Feel
![Page 34: Video as a Marketing Tool](https://reader030.fdocuments.us/reader030/viewer/2022032501/55b6dde7bb61ebed588b4787/html5/thumbnails/34.jpg)
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personalizedcontent
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time for some easy wins!
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Custom thumbnails: 35% Increase In Play Rate
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Custom player color: 19% Increase In Play Rate
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Never fade to black
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Add an email collector:
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Or a call to action:
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wistia.com/communitywistia.com/library
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bit.ly/highrollervideo
bit.ly/DIYvideostudio
Amazon Gear lists! (Take a picture of this, yo)
High Roller:
DIY Budget:
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video is aboutbuilding trust
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Now is the time to get ahead of the curve with video.
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@eliseramsay
Hit me up:
Ok, bye!