Video and the Internet Worksop by Newcast
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Online video workshop Damien Maher, MD Newcast
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Newcast delivered this presentation on Video and the Internet - the single biggest change to be realised with high speed internet
Transcript of Video and the Internet Worksop by Newcast
Online video workshopDamien Maher, MD Newcast
Online video workshop: outcomes
About Newcast Website video production
Home page welcome CEO updates Company promos
Customer testimonials Explainers Product reviews
About Newcast Video production studio design & video training
The Stats
Rapid Growth in Online Video
• Online video is the fastest growing segment of internet usage
• Online video will account for 91% of global consumer internet traffic by 2014
• The global online video audience is now greater than 1 billion
• 89 million people in the US watch 1.2 billion videos every day
Video consumption
52% of consumers say watching a video on a product makes them more confident with a purchase decision.
Cisco predicts that in the year 2014, video will be 90% of all consumer traffic.
YouTube is the 2nd largest search engine after Google. Video on YouTube increases your SEO by 50%
Posting videos on social media sites enables a global audience to find your business.
Video is a rich, dynamic and engaging medium which makes your website look professional.
The end of TV?
Broadcast TV vs. Online Video
Mobile devices are accelerating video uptake
How does video work?
Video is data
Todays video standard
Understanding Codecs
HD Video screen sizes
How does online video work?
Understanding compression for upload & download
Video over…
• Must compress video• Slow download/upload
speeds• Unstable network• Competing with other
services
• Full HD 1080• Fast download/upload
speeds• Stable network• Bandwidth for all!
Copper Fibre
How can your business can use video?
5 reasons why business should use video
1. Video Can Be Syndicated (shared) and increase your online presence
2. Video Establishes Your Personality
3. Video Differentiates You From The Competition
4. A Picture IS Worth A Thousand Words
5. Video Works Better On Mobile Devices Than Text
What stops businesses making video?
Tech—slow upload/download speeds
Time poor– how many hours/days does it take to produce content?
Expensive production costs—$$$?
Misunderstanding of video content—what do customers want to see?
Lack of expertise—how do I get it out there?
Accessibility—does my video play on all devices and browsers?
Getting started
Video ideas
Watching competitors
Establish marketing use
THEN
DIY or find a pro?
Where to start?
Resources
Go pro or DYI?
What you need to do?
What are the costs?
Online resources
What are the costs?What do I get?Apples and apples—shop around
DIY Going Pro
Video examples from DIY to Pro
DIY—what you will need
1. Use a tripod
2. Think about sound
3. Produce creative shots
4. Avoid panning and zooming
5. Use the sun when outdoors
6. Use lighting when possible
7. Compose creative interviews
8. Add a background
9. Keep it simple
10. Keep it short
Video tips
Good video versus bad video
GOOD QUALITY PRODUCTION - steady camera, adequate lighting and clear sound. Good
KEEP IT BRIEF- Watching video on a computer requires more concentration. Video should around 1:30, the same as a TV news story Brief
LEAVE IT TO THE PROS-Keep it simple, don't try and be something your not BAD
VIRAL-so bad its good WHOA!
OR 30 million views in 6 days
Video campaign Examples
Where to start? Video ideas
About Us—put a face to a nameProducts—show what you offer and how it worksReviews—preview services for othersHow to’s—people love to learn!FAQs—answer these personallyTestimonials—people trust othersPeer interviews—ask for others opinionCase studies—your products and services in actionEvents—film your eventVirtual tours—let people inside your business
Creating steps for the customer journey
Awareness: create conversations
Create content that people talk about: try to entertain and involve
Consideration: help clients to understand
Trustworthy source:Be sure your videos are helpful and never biased
Preference: Client testimonials
Testimonials: customers and clients tend to trust testimonials like they would advice from family and friends.
Purchase: helping the buyer to buy
Over the line:Show buyers what your product does
Loyalty: connect with your clients
Brand ambassadors:Give clients a reason to come back, talk to them!
More information
Online search
Ebooks
Tutorials
Courses
Contacting Damien @ Newcast
www.newcast.com.au
@newcaststudios
0429839991
