Video Advertising Across Social Channels - Mixpo Adage Webinar
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[email protected] Walter Harp VP, Product Marketing Mixpo, Inc. Salim Hemdani VP, Software Development & Social Mixpo, Inc. June 24, 2013 Presented by
Transcript of Video Advertising Across Social Channels - Mixpo Adage Webinar
Walter Harp
VP, Product Marketing
Mixpo, Inc.
Salim Hemdani
VP, Software Development & Social
Mixpo, Inc.
June 24, 2013
Presented by
Let’s level set: Video is the fastest growing form of online advertising
U.S. online video ad spending
0
2
4
6
8
$10 billion
$8.04 billion
2011 2012 2013 2014 2015 2016
0%
5%
10%
15%
20%
25%
30%
35%
2011 2012 2013 2014 2015 2016
% of total online ad share
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90% of agencies plan to run video ad campaigns this year
Source: Mixpo, 2013 Industry Report, Master Multiscreen
Agencies running video ad campaigns
3
86% of agencies and media companies believe video is “core to
social strategy”
Agencies agreeing that
“video is core to social strategy”
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Source: Mixpo, 2013 Industry Report, Master Multiscreen
Which of the following properties ran the most
paid video ad impressions in June (2013)?
Poll Question:
1. 2. 3.
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*Source: ComScore, June 2013
Answer:
The highest volume was Hulu followed by AOL.
Facebook didn’t even make top 10.
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Once Facebook starts selling video ads, it will open up tremendous
inventory
Property Videos (000)
Google Sites 15,719,544
AOL 774,641
Facebook 729,549
VEVO 562,445
Microsoft Sites 615,005
NDN 517,871
Viacom Digital 421,490
Yahoo! Sites 304,598
Turner Digital 255,590
Amazon Sites 135,099
Property Videos (000)
Google Sites 3,260,119
LiveRail 2,390,027
BrightRoll 2,384,810
Adap.tv 2,208,488
Specific Media 1,482,259
Tube Mogul 1,442,628
Hulu 1,395,987
Tremor 772,829
AOL 670,437
Videology 598,124
Top 10 U.S. Video Properties Top 10 U.S. Video Ad Properties
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Advertisers and agencies aren’t always sure how to measure ROI
Source: Nielsen 2013 Paid Social Media Report
“I think it moves the needle when combined with
other efforts, but I’m not sure how to measure ROI”
ADVERTISERS
AGENCIES
33%
43%
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Today, paid media success on social sites is measured indirectly
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Source: Nielsen 2013 Paid Social Media Report
What media sellers
indicate they use
Likes/Pins
Click-Throughs
Views
What advertisers and agencies
indicate are most appropriate
Sales Generated
Brand Lift
Shares/Reposts
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Social Products
SOCIAL BLASTER AND POWERSHARE
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SOCIAL BLASTERBlast Your Branded Videos Across All of Your Social Media
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Amplify Paid Media to Gain Earned Media
Impressions
Blast your video
campaign across
social channels!
One social tag
deploys your fully
interactive video ad
directly within social
news feeds.
Example of Panera
Bread blasting their
social tag on Twitter.
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Blast to All Major Social Channels
Facebook Twitter Google+
LinkedIn Tumblr
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Easily Deliver Interactive Video Ads Across Social
Channels
This is what a social tag looks like. Simply
tweet the social tag to run video ads inline
within the Twitter news feed. When posted
interactivity is maintained.
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Social Blaster Works Across Screens
• Blast across screens in
seconds
• Video runs on both
desktop and mobile
• No custom coding needed
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Social Blaster provides all the reporting you expect from any video campaign.
Receive metrics by device and social sites.
Receive Real-Time, Actionable Insights
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POWER SHAREThe NEW Way to Expand Social Reach for Branded Video
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Consumers can post, tweet, email, and embed
the video from right inside the video ad canvas
Expand Reach for Video in a Matter of Minutes
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Consumers Can Share to All Major Social
Channels
Facebook Twitter Google+
LinkedIn Tumblr
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PowerShare posts the tweeted interactive
video ad directly within the Twitter feed
Example: Share a Video with Twitter Followers
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Deploy Automatically Across Screens
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PowerShare provides all the reporting you expect from any video campaign.
Receive metrics by device and social sites.
Receive Real-Time, Actionable Insights
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Summary: Expand Reach and Frequency for Video
Campaigns
Get Earned Impressions across all of your social channels
Drive Social Engagementwith interactive rich video experiences
directly within social news feeds
Receive Actionable InsightsThe same you’d expect from any
video campaign
To request a Demo, or to learn more about social video advertising,
contact us at [email protected]
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