Victoria's secret
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Transcript of Victoria's secret
![Page 1: Victoria's secret](https://reader035.fdocuments.us/reader035/viewer/2022062307/55631e4dd8b42a81528b54d6/html5/thumbnails/1.jpg)
Fashion Show 2011Tanwaya Y.
and Siwadee A.
Victoria's Secret
![Page 2: Victoria's secret](https://reader035.fdocuments.us/reader035/viewer/2022062307/55631e4dd8b42a81528b54d6/html5/thumbnails/2.jpg)
Artistic Combination
- Design (Clothes, stage)
- Make-up- Music
- Light and sound- Ballet- Runway walk
![Page 3: Victoria's secret](https://reader035.fdocuments.us/reader035/viewer/2022062307/55631e4dd8b42a81528b54d6/html5/thumbnails/3.jpg)
Target Audience
Upper-middle class/upper class
- CelebsWomen (to watch and buy for
themselves)Men (to watch and buy for their
ladies)
![Page 4: Victoria's secret](https://reader035.fdocuments.us/reader035/viewer/2022062307/55631e4dd8b42a81528b54d6/html5/thumbnails/4.jpg)
Themes-Ballet-Superheroes-Passion
-Aquatic Angels-Spell on You-Club Pink
Add variety to products reach wider range of customers
![Page 5: Victoria's secret](https://reader035.fdocuments.us/reader035/viewer/2022062307/55631e4dd8b42a81528b54d6/html5/thumbnails/5.jpg)
Themes
More attention on a few specific models in certain themes.
- Models have the personalities that respond to those certain themes; the bras & panties are well expressed through their personalities.
- Audience can easily relate themselves to the focused models they see.
![Page 6: Victoria's secret](https://reader035.fdocuments.us/reader035/viewer/2022062307/55631e4dd8b42a81528b54d6/html5/thumbnails/6.jpg)
Music
Live music- Worth money
for studio audience
- Chosen artists are currently popular
Jay-Z Nicki Minaj Maroon 5
![Page 7: Victoria's secret](https://reader035.fdocuments.us/reader035/viewer/2022062307/55631e4dd8b42a81528b54d6/html5/thumbnails/7.jpg)
Ideology
VS' models have women's ideal bodies
An image of an "attractive body"
- Slim- Strong & healthy
![Page 8: Victoria's secret](https://reader035.fdocuments.us/reader035/viewer/2022062307/55631e4dd8b42a81528b54d6/html5/thumbnails/8.jpg)
Ideology
An ideal body is achieved through hard work
A sexy woman is what men want
Men want to possess ones that look just like that
Then use VS' products!
![Page 9: Victoria's secret](https://reader035.fdocuments.us/reader035/viewer/2022062307/55631e4dd8b42a81528b54d6/html5/thumbnails/9.jpg)
Backstage
Promote interviewed models
- Feel more familiar with them
- Feel less inferior to them
![Page 10: Victoria's secret](https://reader035.fdocuments.us/reader035/viewer/2022062307/55631e4dd8b42a81528b54d6/html5/thumbnails/10.jpg)
Backstage
- Models are portrayed as accessible, friendly
- Audience gets involvedCreate brand loyalty!
![Page 11: Victoria's secret](https://reader035.fdocuments.us/reader035/viewer/2022062307/55631e4dd8b42a81528b54d6/html5/thumbnails/11.jpg)
Brand signatures
- Models = angels
- Wings
- Models themselves
- Live music in fashion show
![Page 12: Victoria's secret](https://reader035.fdocuments.us/reader035/viewer/2022062307/55631e4dd8b42a81528b54d6/html5/thumbnails/12.jpg)
Consumerism & Materialism
What are needed by audience?
- Bras and panties
What are wanted by audience?
- Accessive accessories (Make-up, wings, costume, etc.)
- The ideally sexy body!
![Page 13: Victoria's secret](https://reader035.fdocuments.us/reader035/viewer/2022062307/55631e4dd8b42a81528b54d6/html5/thumbnails/13.jpg)
Thank You