Victor Solanoy. Xilinx provides training on programmable logic solutions using a variety of...

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CUSTOMER EDUCATION REDESIGN Victor Solanoy

Transcript of Victor Solanoy. Xilinx provides training on programmable logic solutions using a variety of...

Page 1: Victor Solanoy. Xilinx provides training on programmable logic solutions using a variety of development tools using by partnering with training organizations.

CUSTOMER EDUCATION REDESIGNVictor Solanoy

Page 2: Victor Solanoy. Xilinx provides training on programmable logic solutions using a variety of development tools using by partnering with training organizations.

Xilinx provides training on programmable logic solutions using a variety of development tools using by partnering with training

organizations around the world.

CUSTOMER EDUCATION

Page 3: Victor Solanoy. Xilinx provides training on programmable logic solutions using a variety of development tools using by partnering with training organizations.

REDESIGN METHODOLOGY

Page 4: Victor Solanoy. Xilinx provides training on programmable logic solutions using a variety of development tools using by partnering with training organizations.

REDESIGN METHODOLOGY Performed current state usability Interviewed sales engineers and customers Analyzed web metrics across a 1 year period Identified primary persona Established design objectives Design navigation based on user tasks, not organizational

priorities Work within existing training model that used disparate

training organizations worldwide to provide services “College catalog” design metaphor

Page 5: Victor Solanoy. Xilinx provides training on programmable logic solutions using a variety of development tools using by partnering with training organizations.

CONSTRAINTS

No budget allotted for building database driven pages

Most content editors were non-technical, having only rudimentary knowledge of HTML

Change of training business model – design needed to scale accordingly

Page 6: Victor Solanoy. Xilinx provides training on programmable logic solutions using a variety of development tools using by partnering with training organizations.

RESULTS

Streamlined flow directing users to register for courses

Many training providers worldwide reported an increase in enrollments by as much as 200%

Simplified maintenance of content for non-technical content editors

Page 7: Victor Solanoy. Xilinx provides training on programmable logic solutions using a variety of development tools using by partnering with training organizations.

REDESIGNED EDUCATION HOME

Customer Education offers a wide variety of courses, including in-person and on-demand training, and webcasts.

Page 8: Victor Solanoy. Xilinx provides training on programmable logic solutions using a variety of development tools using by partnering with training organizations.

COURSE LISTINGSingle page

course listing allows users to

user the browser’s find functionality to locate courses.

Users complained about pogo

sticking between pages to find

specific types of courses. I.e. All

courses on FPGA design.

The design was meant to mimic

a college catalog,

providing a course title,

availability and a short but

highly informative

description of the course.

Page 9: Victor Solanoy. Xilinx provides training on programmable logic solutions using a variety of development tools using by partnering with training organizations.

COURSE LISTINGSince training is

global, regardless of geographic location,

users have quick access to identifying the availability of a

course

Page 10: Victor Solanoy. Xilinx provides training on programmable logic solutions using a variety of development tools using by partnering with training organizations.

TRAINING PROVIDER LISTINGFinding a training

provider is done on the ATP page that lists all providers

worldwide.

The page includes deep links into provider course

listings, registration as well as the

provider’s website and important

contact information.

Page 11: Victor Solanoy. Xilinx provides training on programmable logic solutions using a variety of development tools using by partnering with training organizations.

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