Victor / pe.st collaborationMarch 2013

Victor Proposals

• Background to pe.st

• News and Awareness Content

• Support and Consultancy

• Targeted market sector ‘e’ mailshots

• Product demonstration/technical video

• Ecademy/Victor branded college / courses

• Europe

www.pe.st has been created by two of the Industries most effective and dynamic professionals. With a unique mix of experience and expertise, pe.st is well placed to offer a support to the pest management Industry spanning products, the service sector and ‘end users’

Under our logo ‘together, You can’, pe.st can help support you with all your training, technical, product and marketing needs.

Following is a summary of some of the proposals to enhance the spread and awareness of the Victor brand. Price indications are included within our separate cover page.

Background:

For more details on our individual backgrounds,

please visit www.pe.st/about-us

pe.st has full indemnity & liability insurance, is a registered RSPH centre & a full BPCA consultant member

News and Awareness Content

• Short press briefings or detailed featured articles. – pe.st keeps abreast of current topical news and can provide marketing

content for Victor – related to the range of products available. Available for both the commercial or domestic audiences.

• Content will be topical, informative and accurate, to include: pest facts, potential impact on social / personal lifestyles and products / tips to aid control and prevention. To include seasonal pests as well as current affairs.

• Ideal for an on-line marketing* campaign with short burst awareness content or a featured content information provider.

*Social marketing campaigns to end-users can also be provided.

Support and Consultancy

Arms length support and consultancy, to include:• pe.st to bring Victor marketing department up to speed with the latest

technical developments and (consumer) market direction, with the objective of assisting Victor form their strategic plan and campaigns:

– covering vital and impacting subjects, such as the 35 day rule, European attitudes and legislations, issues of resistance, etc

• Back-of-house technical specialists. Providing Q&A support from consumers; social media output or portfolios of useful Victor facts/ website verification.

• On-going technical and remote resource support available as you needed it.

• Additional field support, such as technical presentations; troubleshooting etc)

Targeted Promotional Mailshots

pe.st has established a considerable (and increasing) database amongst commercial consumers- including the Food Industry and the Facilities Management sector.

pe.st can deliver specific Victor facts and communication – with a mixture of technical / product content and mail out to our database, under the Victor brand and aim to drive users to website.

In addition, provide contact details for all those that have clicked on and opened the campaign- as well as data on click & opening rates etc.

Product Demonstration Videos

• Edit and focus existing footage to a European market.

• Not only a fantastic promotional tool for your website- this can be handed out with every new product sold, adding to the value of the brand^.

• With sufficient ‘technical’ content, make the video available free to various publications- enhancing the likelihood of mobile / ‘e’ editorial exposure.

Click link below to open video in a new window product demo

• pe.st can design, script, shoot and produce a full range of product training and awareness videos for internet use.

• Added value to any additional adverts you choose to continue with – making campaigns both interactive and giving you a medium to assess their success.

All for the cost of 1 or 2 ‘flat’ adverts!!

^Information to be provided.

Pest- ecademy/Victor Branded Course

• pestecademy.com is our online training platform. Each course will have full CPD points attached to them, but the flexibility allows students (merchant staff) to learn at their pace and their convenience.

• Opportunity to provide a bespoke product and benefit content programme on the range of Victor products.

– Personalised to Victor branding and access from your website.

– The range or a selection of products – aimed at either retail staff or end-users or both! Users to be signposted back to your site to purchase.

– Generate a Victor certificate (with your contact details etc) upon successful completion of a quiz at the end of the lesson. Adding to product stewardship and retail staff training aspect – with no additional training costs.

aspivenin demo an example from our current wasp course

Europe

• To consider pe.st as a support option for European projects. Including news feeds, press contents and product awareness and placement.

• In the pe.st team we have considerable experience of the European pest and products market, as well as industry media and national trade associations.

Industry Support

Please visit www.pe.st for more information and call us on 01453 300 300 to discuss any projects that we can help you bring to fruition