Vicki Harris - FinTech...
8
Aldermore Vicki Harris Group Strategy and Marketing Director Building a Bank fit for the future
Transcript of Vicki Harris - FinTech...
![Page 1: Vicki Harris - FinTech Networkcustomerexperience.fintecnet.com/.../_1130_vicki_harris_aldermore.pdf · Vicki Harris Group Strategy and Marketing Director Building a Bank fit for the](https://reader033.fdocuments.us/reader033/viewer/2022042319/5f08b0ef7e708231d42340d8/html5/thumbnails/1.jpg)
Aldermore
Vicki HarrisGroup Strategy and Marketing Director
Building a Bank fit for the future
![Page 2: Vicki Harris - FinTech Networkcustomerexperience.fintecnet.com/.../_1130_vicki_harris_aldermore.pdf · Vicki Harris Group Strategy and Marketing Director Building a Bank fit for the](https://reader033.fdocuments.us/reader033/viewer/2022042319/5f08b0ef7e708231d42340d8/html5/thumbnails/2.jpg)
2
Who are Aldermore?
![Page 3: Vicki Harris - FinTech Networkcustomerexperience.fintecnet.com/.../_1130_vicki_harris_aldermore.pdf · Vicki Harris Group Strategy and Marketing Director Building a Bank fit for the](https://reader033.fdocuments.us/reader033/viewer/2022042319/5f08b0ef7e708231d42340d8/html5/thumbnails/3.jpg)
In the beginning …
![Page 4: Vicki Harris - FinTech Networkcustomerexperience.fintecnet.com/.../_1130_vicki_harris_aldermore.pdf · Vicki Harris Group Strategy and Marketing Director Building a Bank fit for the](https://reader033.fdocuments.us/reader033/viewer/2022042319/5f08b0ef7e708231d42340d8/html5/thumbnails/4.jpg)
Simple strategy to leverage low hanging fruit…
![Page 5: Vicki Harris - FinTech Networkcustomerexperience.fintecnet.com/.../_1130_vicki_harris_aldermore.pdf · Vicki Harris Group Strategy and Marketing Director Building a Bank fit for the](https://reader033.fdocuments.us/reader033/viewer/2022042319/5f08b0ef7e708231d42340d8/html5/thumbnails/5.jpg)
Fast forward 2 years…
![Page 6: Vicki Harris - FinTech Networkcustomerexperience.fintecnet.com/.../_1130_vicki_harris_aldermore.pdf · Vicki Harris Group Strategy and Marketing Director Building a Bank fit for the](https://reader033.fdocuments.us/reader033/viewer/2022042319/5f08b0ef7e708231d42340d8/html5/thumbnails/6.jpg)
But the world moves on …
![Page 7: Vicki Harris - FinTech Networkcustomerexperience.fintecnet.com/.../_1130_vicki_harris_aldermore.pdf · Vicki Harris Group Strategy and Marketing Director Building a Bank fit for the](https://reader033.fdocuments.us/reader033/viewer/2022042319/5f08b0ef7e708231d42340d8/html5/thumbnails/7.jpg)
7
Unrecognised1 UX is “not important”
Interested2 UX is important but receives little funding
Invested3 UX is very important and formalised programs emerge
Committed4 UX is critical and executives are actively involved
Engaged5 UX is one of the core tenets of the organisations strategy
Embedded6UX is in the fabric of the organisation;
not discussed separately
UX Maturity Model
![Page 8: Vicki Harris - FinTech Networkcustomerexperience.fintecnet.com/.../_1130_vicki_harris_aldermore.pdf · Vicki Harris Group Strategy and Marketing Director Building a Bank fit for the](https://reader033.fdocuments.us/reader033/viewer/2022042319/5f08b0ef7e708231d42340d8/html5/thumbnails/8.jpg)
AldermoreBuilding a Bank fit for the future