Leigh WortleyOUGD 303

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Brief:An investigation into fashion stereotypes and how we perceive each other within our peer groups. It is also an exploration into assumptions we make about each other for the way we dress and whether or not we should find cause to be offended about it.

AudienceReaders/subscribers to Vice magazine and browsers of their website.

Concept:Character and type as image representation of the investigated stereotypes.

Background:Steve Hughes on being offened: Being offended is subjective. It has everything to do with you as an individual or a collective, or a group or a society or a community. Your moral conditioning, your religious beliefs. What offends me may not offend you.

Political correction is the oppression of our intellectual movement so no one says anything anymore just in case anyone else get’s offended. What happens if you say that and someone gets offended?

Well they can be offended, can’t they?

Now you have adults going “I was offended, I was offended and I have rights!” Well so what, be offended, nothing happened. You’re an adult, grow up, and deal with it. I was offended! Well, I don’t care! Nothing happens when you’re offended.

Leigh WortleyOUGD 303

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Characters:The seven characters each represent an investigated stereotype. Their lack of facial features and manequin like quality was to draw away from them as idvidulas and focus more on them as a collective. This was to show how we as a society can judge someone soley on their appeance.

Type as image:The type corelates with the given stereotypes making each one as unique as the character they represent. The ‘insult’ is their to give context and to show how easy it is to judge a book by it’s cover.

Leigh WortleyOUGD 303

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Cover:Cover design for the Stereotypes issue of Vice magazine. Cutouts of characters with their appointed colour were used so no one stereotype was highlighted more than any of the others. This was to give a sense of each chracter being equal and just as easy to insult as the next one.

Leigh WortleyOUGD 303

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Supliment:The purpose of the supliment is to house the stereotypes, as well as the accompanying quotea. It is a separate additional piece which would come free with the issue of vice magazine bought by subscribers.

Leigh WortleyOUGD 303

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Supliment:The purpose of the supliment is to house the stereotypes, as well as the accompanying quotea. It is a separate additional piece which would come free with the issue of vice magazine bought by subscribers.

Leigh WortleyOUGD 303

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Web Content: A link out from Viceland.co.uk would take readers to a Tumblr blog of the seven published stereotypes as well as additional archived characters. Tumblr uses would also be able to create and submit their own characters through the use of a downloadable template.

Download:The stereotype insults and type as image would be avalible as wallpapers and would be downloaded off of the Tumblr blog.