Vibrant Voices · 2020. 6. 5. · In September 2017, we hosted our first Vibrant Voices –...
Transcript of Vibrant Voices · 2020. 6. 5. · In September 2017, we hosted our first Vibrant Voices –...
RTO/EROAnnual Report 2017
Vibrant Voices
We improve the lives of our members and seniors.
RTO/ERO is a bilingual trusted voice on healthy, active living in the retirement
journey for the broader education community. Our insurance programs
are designed by members for members. We promote a wide range of
world-class programs, social networks and assistance
throughout retirement.
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3,300NEW MEMBERS JOINED
RTO/ERO IN 2017
30STAFF
7BILINGUAL STAFF
$2.65MTO GERIATRIC RESEARCH
AND TRAINING
$150,000TO SOCIAL ISOLATION
PROJECTS
$2.8MIN GRANTS
BY FOUNDATION SINCE 2011 INCEPTION
$1.4MDONATED TO
COMMUNITY-BASED PROJECTS SINCE PROJECT SERVICE TO
OTHERS INCEPTION
80%HEALTH PLAN
PARTICIPANTS
Since 1968, the Retired Teachers of Ontario/ Les enseignantes et enseignants retraités de l’Ontario (RTO/ERO) has provided excellent programs and services in retirement for the education community. RTO/ERO provides service to members who range in age from 46 to over 109.
I’m glad to be part of this organization, as I feel more confident in
my retirement.Kathy Besco,
Brighton
Who We Are
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76,000MEMBERS
$350,000POST-SECONDARY
SCHOLARSHIPS SINCE PSTO INCEPTION
81%MEMBERS AGREE THAT
VOLUNTEERING CONTRIBUTES TO THEIR ENJOYMENT
OF RETIREMENT
72%RTO/ERO MEMBERS
ARE ACTIVE VOLUNTEERS
Enjoying my retirement and being a
RTO/ERO member with benefits, district area
social fun and activities.
Mary Cecol, Oakville
87%MEMBERS
RECEIVING OTPP (ONTARIO TEACHERS
PENSION PLAN)
13%NON-OTPP
68 %FEMALE (52,000)
32%MALE
(24,000)
8DEPARTMENTS
(BENEFITS, MEMBERSHIP, FINANCE, MARKETING AND
COMMUNICATIONS, IT, FRENCH LANGUAGE SERVICES,
EXECUTIVE OFFICE, FOUNDATION)
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YUKON
NORTHWESTTERRITORIES
NUMBER OF MEMBERS IN CANADA
NUMBER OF MEMBERS IN THE US
BRITISHCOLUMBIA
ALBERTA SASKATCHEWAN
RTO/ERO has 46 districts in Ontario and two in British Columbia. But our members live in every part of Canada – and beyond.
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1,211
218
35
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Where Are Our Members
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MANITOBA
ONTARIO
QUEBEC
NEWFOUNDLANDAND LABRADOR
PRINCE EDWARD ISLAND
NOVA SCOTIA
NEW BRUNSWICK
NUNAVUT
59
2409973,269
111
43
578
FOUNDATION PROJECTS CURRENTLY IN:
GUELPH HAMILTON LONDONOTTAWAPRINCE EDWARD COUNTYTHUNDER BAYTORONTO VANCOUVER
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Broaden the Membership Base
STRATEGIC GOAL: BROADEN THE MEMBERSHIP BASE
We have a new approach to communication, with new ways to reach out, connect and dialogue with members, prospective members and partners. Our beloved brand has been clarified, our messaging is clear, and we have a new integrated marketing plan. Our investment has paid off with new members who are engaged and excited to be part of our organization.
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IN 2017
800,000VISITORS TO WWW.RTO-ERO.ORG
2.5MPAGE VIEWS
140,000NEW USERS
10,000VISITED WEBSITE THROUGH FACEBOOK POST
2017 WAS A BUSY YEAR FOR MEMBER RECRUITMENT
23CONFERENCES RTO/ERO EITHER SPONSORED OR HAD BOOTHS
40RETIREMENT PLANNING WORKSHOPS IN 2017
10AFFILIATE PUBLICATIONS RTO/ERO ADVERTISED IN
22,000COPIES OF ESPRIT DISTRIBUTED TO PROSPECTS
3,300NEW MEMBERS JOINED
IN 2017
MOST POPULAR WEBSITE PAGES
- GROUP INSURANCE- MEMBERS’ CENTRE- NEWS- JOIN US
TOP 5 REASONS YOU NEED TO CONNECT WITH RTO/ERO ON SOCIAL MEDIA.
RTO/ERO’s online community is fun, active and engaged.
Connect with RTO/ERO on social media for:1. Exclusive offers and promotions2. Staying up-to-date with provincial news and reminders3. (Re)Discovering new friends4. Retirement inspiration, tips and resources 5. Sharing opinions on topics that matter to you
@rto_ero
@rto.ero
linkedin.com/in/jimgrieve
flickr.com/photos/rto-ero
REACHED 2 MILLION PEOPLE ON FACEBOOK
120,000 FACEBOOK ENGAGEMENTS
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Improve the Lives of Members and Seniors
SUPPORTING SENIORS WHERE THEY LIVE
For Debbie MacDonald Moynes, executive
director of the Prince Edward County Community
Care for Seniors Association, Age-Friendly
Community (AFC) consultations in her region
were the spark for a novel idea: Why not engage
with non-traditional partners in a new way,
and encourage them to engage with socially
isolated County seniors?
“Through AFC, we learned that seniors preferred
social activities close to home. We decided to
hold events in community halls,” says
MacDonald Moynes.
To entice seniors to come to these rural halls,
both as informative events and also as an
opportunity to meet with others, each of the five
partners agreed to give four presentations during
the year. In the course of their jobs and through
these presentations, frontline staff also identify
and proactively refer seniors to Community Care,
who follow up to more deeply engage individuals in
programs, activities and services in their community.
“The success of the project has been far-reaching
and the relationships will be enduring,” says
MacDonald Moynes. “Thank you so much to the
members of the RTO/ERO and its Foundation for
your vision to support seniors where they live.”
DID YOU KNOW? Prince Edward County
has the second highest
concentration of those aged
65 and up in Ontario and
sixth highest in Canada.
The five partners of the Prince Edward County Community Care for Seniors Association
1. EMS: Emergency Medical Services Paramedic Services Chief Doug Socha
2. Library: PEC Libraries PEC Libraries CEO, Barbara Sweet (right). Julie Lane-Yntema, Technology Resource Centre Coordinator (left).
3. Fire: PEC Fire Rescue Mike Branscombe, Fire Prevention Officer
4. Mail: Canada Post Rural Route Mail Courier
5. Police: Prince Edward OPP (left) Constable Pat Menard & (right) Staff Sergeant Detachment Commander John Hatch
We are focused on what matters most. We are game-changing advocates for our increasing membership, offering them more value than ever. The retirement journey is different for each of them, and we have products and services to offer every step of the way—from pre-retirement onward. We’re defined by our “wow” service that exceeds all competitors.
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I just signed up as a member
and I am so excited. My friends
who have signed up with RTO/
ERO couldn’t say enough nice
things about this organization,
so I am looking forward to my
retirement with RTO/ERO.
– Lina Gillingham, Woodbridge
I feel reassured knowing I have
an organization looking out
for my health needs as a senior.
– Lynda Lockton, Toronto
It is a great pleasure of mine
to peruse and enjoy all the
editions of Renaissance for 15
years and counting!
– Wilfred Smyth, Stratford
BLOOMING FRIENDSHIPS
Taking advantage of the free transportation
offered through the RTO/ERO Foundation
funding, Suzanne Mossman (in pink jacket)
and Isolde Lister become better acquainted
on their way to Fire and EMS presentations
followed by a Seniors Luncheon Social
in Ameliasburgh.
It’s a nice way to meet other ladies in the community. We all know what it’s like to be alone, and it’s nice to get out.
– Suzanne
The transportation is a blessing since I can’t drive anymore.
– Isolde
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Be the Trusted Voice for the Broader Education Community
By 2020, we are the recognized voice and leading benefits provider for the educational retiree community in Canada. We have influential relationships with the media and government policy makers. Our voice is clear and impactful. We have built strong relationships and networks of influence across Canada.
ADVOCATING FOR MEMBERS AND SENIORS THROUGH VIBRANT VOICES
Imagine a room in the Toronto Queen’s Park Legislative building,
filled with large colourful banners. More than 30 members of
provincial parliament joined an RTO/ERO team, including
members of the board of directors, Political Advocacy Committee
and staff. There was a steady hum of conversation as RTO/ERO
representatives connected with party leaders to discuss one
common issue of interest—advocating for seniors.
In September 2017, we hosted our first Vibrant Voices – Awesome
Years Advocacy luncheon and networking event in recognition
of National Seniors Day and International Day of Older Persons
at Queen’s Park.
At this event, we had all eyes and ears on our top seven issues
affecting seniors across the province as the banners were
on display and representatives from the Liberals, Progressive
Conservatives and NDP spoke about the importance of
seniors’ voice.
The top challenges focused on:
• Age-Friendly Communities
• Bill 33: An act to amend the Long-Term Care Homes Act
• Bill C-27: An act to amend the Pension Benefits Standards Act
• Elder Abuse
• Geriatric Training
• Pharmacare
• Water
Information packages were also mailed out to all MPPs who were
not able to attend.
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I’m happy to be a member of
RTO and I feel that they are
doing a great job looking after
my interests and those of other
seniors in Ontario.
– BettyAnn Minthorn,
Thunder Bay
vibrantvoices.ca
Visit RTO/ERO’s political
advocacy website to:
• Learn more about the issues
our members care about
• Share your views with
political leaders
MOVING FROM CONVERSATION TO ACTION
RTO/ERO’s Political Advocacy Committee (PAC) worked hard
to develop the top seven issues and continue to help get the
word out through the districts.
Following the Vibrant Voices event, districts keep members
informed about the advocacy issues and next steps through
their newsletters.
Other actions by districts include:
• Hosting or co-hosting all-candidate meetings with members
and local candidates, focused on seniors issues
• Meeting individually with candidates, to inform them about
RTO/ERO and our advocacy issues
• Collaborating with like-minded organizations to expand
audience reach of issues
• Writing letters to political parties
• Writing letters to the editors of local newspapers about RTO/
ERO advocacy issues
As a result, districts have made stronger connections in the
community and raised awareness about issues important to our
members and other seniors.
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Financial Highlights
0 40 8020 60 100
2017 96,000
2016 94,000
2015 91,500
2014 89,000
ANNUAL DISTRICT GRANTS
YEAR 2017 2016 2015
DISTRICT GRANTS $1.16 MILLION $1.13 MILLION $1.1 MILLION
% INCREASE 3% 2% 2%
MEMBERSHIP GROWTH
HEALTH PLAN PARTICIPATION (all lives insured, with one or more benefit plans)
3,300NEW MEMBERS JOINED RTO/ERO IN 2017
4.5%2017 MEMBERSHIP GROWTH
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VALUE OF HEALTH PLAN IMPROVEMENTS Over past 10 years:
$200(AVERAGE PLAN ENHANCEMENTS, BASED ON INDIVIDUAL COVERAGE)
2.5%/YEAR (AVERAGE PREMIUM INCREASE)
$2,000+PLAN ENHANCEMENTS
$44/YEAR (AVERAGE PREMIUM INCREASE, BASED ON INDIVIDUAL COVERAGE)
10%PLAN ENHANCEMENTS, AS PORTION OF PREMIUM
HEALTH PLAN ENHANCEMENTS
HEALTH PLAN ENHANCEMENTS
GIVING BACK TO THE COMMUNITY
2017 CUMULATIVE
Project Service to Others Grants to community-based projects 23
projects439 projects
$ Donated to Communities $78,000 $1.4 millionScholarships 25 scholarships
$37,500 289 scholarships
$300,000 Annual donations(Each year, RTO/ERO donates $10,000 – $20,000 to one or more charitable organizations)
$10,000StopGap Foundation (stopgap.ca)
$150,000