Vibe Magazine Social Media Presentation
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Transcript of Vibe Magazine Social Media Presentation
![Page 1: Vibe Magazine Social Media Presentation](https://reader031.fdocuments.us/reader031/viewer/2022020320/568bd69b1a28ab20349cb50d/html5/thumbnails/1.jpg)
![Page 2: Vibe Magazine Social Media Presentation](https://reader031.fdocuments.us/reader031/viewer/2022020320/568bd69b1a28ab20349cb50d/html5/thumbnails/2.jpg)
Objective
Make it more personal, relatable magazine and website.
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Goals
Increase communication with followers.
Build awareness for the VIBE brand including products (ex. Music mixer App, book, and bring back VIBE Awards Show.
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Strategy and Tactics
Execute a social media refresh
Improve and add social sites where necessary.
Link all social platforms Increase meaningful content Put a response team in place to improve
engagement with current and new fans
![Page 5: Vibe Magazine Social Media Presentation](https://reader031.fdocuments.us/reader031/viewer/2022020320/568bd69b1a28ab20349cb50d/html5/thumbnails/5.jpg)
Current Social Media Strategies
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Current Social Media Strategies: Twitter, Facebook, Myspace, USTREAM, RSS,
YouTube LinkedIn Music mixer for iPhone & iPad
Demographics: Male/Female 18-34 year olds Minority based ethnicities
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COMPLEX Magazine Only has Facebook & Twitter Links to ads
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XXL Magazine
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VIBE Twitter – Interaction, Listening & Responding with followers – not very active Facebook fan page – 22,000 likes – not very active
VIBE Lifestyle Network (3 mo. old) Twitter – followers: 677, following: 160
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Strategies to gain more customers: Listen and respond – since
they are not as responsive on their Twitter and Facebook pages, they could have people (interns) respond to Facebook/Twitter comments to keep the conversation going.
Strategies for awareness: Ex. Vibe Mixer App for
iPhone/ iPad
![Page 12: Vibe Magazine Social Media Presentation](https://reader031.fdocuments.us/reader031/viewer/2022020320/568bd69b1a28ab20349cb50d/html5/thumbnails/12.jpg)
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