Perfecting Your Stor yIN A NEW AGE OF RETAIL

Steve Sue, THE STORY GUY Go West Summit, 2006 ST. GEORGE, UTAH

!®

Backing Up to SeeCHAPTER 1

The Future

The Mayans5000 Years Ago

Predicted a New Age in

2012

The Chinese4000 Years Ago

Predicted a New Age in

2012

Michel de Nostradamus500 Years Ago

Predicted a Big Change

in 2012

Wisdom

CHAPTER 2

Hand-me-down

YIN & YANG STAR OF DAVID THE PYRAMIDS

The Ancient Symbols

Things in Common: Themes

Hindu Chakra (2,000 BC)

MIND To Vision with...

BODY To Invent with...

SOULTo Moralize with...

Aristotle (384-322 BC)

BEGINNING

MIDDLE

END

The Holy Trinity

FATHER The Visionary

SON The Inventor

HOLY GHOSTThe moralist

ACT 1

ACT 2

ACT 3 BEGINNING

MIDDLE

END

William Shakespeare (1564-1616)

Stories Within Stories

TurningPoint

ACT 3Conc.

MORALTurningPoint

BEGINNING

MIDDLE (Turning Point)

END

MORALTurningPoint

BEGINNINGMIDDLE

END

TurningPoint

Stories Within Stories

Stories Within Stories

MORAL OF THE STORY

BEGINNING

END

Modern Story Theory

More Than3 ACTS

The Story of Our Species

Our History Vortex of KnowledgeHi-STORY

What is Story to Us?

Banks ALL WE D ISCOVER

VORTEX OF THOUGHT

OUR EVOLUTION

PowersExpedites

HOW WE CREATE OUR FUTURE

Story Maps The Creative Process

VISIONING !

INVENTING

BUILDING

12 Creative Skills1 - SELF-STARTING

2 - STRATEGIC

3 - ANALYTICAL

4 - MOTIVATIONAL

5 - CONCEPTUAL

6 - PLANNINGARTISTIC - 7

ENGINEERING - 8

DIRECTING - 9

CRAFTING - 10

PERFECTING - 11

PHILOSOPHICAL - 12

Personality Arch-TypingVISIONARY

INVENTOR

BUILDER

1 - SELF-STARTING2 - STRATEGIC3 - ANALYTICAL4 - MOTIVATIONAL

5 - CONCEPTUAL6 - PLANNING7 - CONCEPTUAL8 - ENGINEERING

9 - DIRECTING 10 - CRAFTING 11 - PERFECTING 12 - PHILOSOPHICAL

Jungian Personality Theory

INTUITING

FEELING

SENSING

THINKING Rational

Irrat

iona

l

HUNTER-GATHERER

INDUSTRIAL AGE

AGRARIAN ERA

Jung’s Perspective

1921INTUITING

SENSING

THINKING

Rational

Irrational

FEELING

Extrapolating the FutureHUNTER-GATHERER

INDUSTRIAL AGE

INFORMATION AGE

The Present 100,000 Years

8,000 Years

40 Years

20 Years200 Years

SERVICE AGE

AGE OF STORY

AGRARIAN ERA

ENGINEERING - 8

DIRECTING - 9

CRAFTING - 10

PERFECTING - 11

PHILOSOPHICAL - 12Moral Turning Point

HUNTER-GATHERER

The Future

AGE OF STORY

1st time we’ve come full circle!

Greater Vision / More

Choices!

A New Renaissance!

In The Age of Story

CHAPTER 3

Retailing

Harder to Get Noticed

NEW AGE RETAIL

Tech. = New Global Community

Larger Markets, More Buyers

AMENITIES

Profiling Solutions

BUYING HISTORY

DEMOGRAPHICS

NEW AGE RETAIL

More Fun

NEW AGE RETAIL

NEXT? Aspiration Profiling

All About Them!

More Relevant

Predict Shoppers’ Desires... or Their

Vibes

1 - SELF-STARTING

2 - STRATEGIC

3 - ANALYTICAL

4 - MOTIVATIONAL

5 - CONCEPTUAL

6 - PLANNINGARTISTIC - 7

ENGINEERING - 8

DIRECTING - 9

CRAFTING - 10

PERFECTION - 11

PHILOSOPHICAL - 12

Measuring Creative SkillsHOW IT WORKS

SHOPPER SURVEY1

PRODUCT PROFILING1

PERSONALITY PROFILE2Visionary

Builder

Explorer

Inventor

What’s Your Vibe?

PRODUCT MATCHING2 Relevant Discounts

DATA ANALYSIS & REPORTING3 Retailer’s Learning Tools

WHAT’S VIBE GOOD FOR?

Self-Improvement Image-Building

Tourism

Cultural & Heritage Venues

Apparel / Cross-Cultural Tourism

Hilo Hattie’s

VISIONARY

INVENTOR

BUILDER1 - CONFIDENCE2 - GAME MANAGEMENT3 - READING CONDITIONS4 - FOCUS

5 - IMAGINATION6 - ADAPTATION7 - TOUCH8 - SETUP

9 - MECHANICS 10 - CONTROL 11 - POWER12 - LEARNING

Leisure Activities

Hawaii PGA

It’s All About You... and Them!

THE FUTURE OF RETAIL

Back toEPILOGUE

Nostradamus

NOSTRADAMUS

AN ARMAGEDDON SCENARIO: Nuclear missiles from the Middle East will destroy New York City (45 degrees latitude).

Five and forty s teps the sky wi l l burn Fire approaching the large new c i ty Instant ly a great th in f lame wi l l leap When someone wi l l want to test the Normans.

NOSTRADAMUS

Satellites at 45 degrees will fill the air with our VIBEs

Five and forty s teps the sky wi l l burn Fire approaching the large new c i ty Instant ly a great th in f lame wi l l leap When someone wi l l want to test the Normans.

To fuel a new renaissance in a global communityThat will instantly deliver relevant offeringsTo help each of us explore and amp our own story.

Perfect your story and they will come

Moral of the Story

Perfecting

THANKS FOR COMING!

GOOD LUCK

Steve Sue, THE STORY GUY www.storymanager.com www.whatsmyvibe.com

Your Story

!®