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VIAMI Pilot program

Introduction June 2017

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Leiden, 1 June 2017 Dear Reader,

Thank you for your interest in joining the pilot phase of Viami. In this introduction, you will

find all you need to know, to get started.

Viami is an initiative of Green Destinations and the International Institute for Animal Ethics

(IIAE). It will include a global portal that can help your destination or business to visualize

your “green” quality and sustainability to national and international travelers, businesses

and governments in the following fields:

• Water & Air Quality;

• Nature & Scenery;

• Culture & Tradition;

• Environment & Climate;

• Nature & Animal Protection;

• Socio-economic;

• Food;

• Waste Management;

• Sustainability Policy.

Simply put: we collect data, we analyze data, and we visualize data in different thematic

layers, to help your destination or business to develop sustainably and directly profit from

“going green”. By giving your destination or business a different color for every thematic

layer, we will show your data in a user-friendly way for different purposes and different

audiences (see page 5 for a visual example). And then the real fun starts.

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Viami will consist of 4 different maps for 4 main target audiences: 1. In our Open data map, travelers will discover information and stories of your

destination and business. Everybody will be able to follow your progress in quality

and sustainability (pretty cool!).

2. On our Booking platform, people can directly book a trip, stay, or another service

with you (hello $ € £ ¥ ). 3. On our Business platform, companies and organizations will learn, share, offer,

sell, and make deals with like-minded businesses (globally).

4. In our Government map for municipalities, regions, countries or protected areas,

data will work for you. Our map will show you where to improve, what to develop,

and how satisfied your residents and holidaymakers are. Information services can

be delivered at any possible timescale, from (near) real-time to annual.

The benefits of this map for YOU are best worded in unique opportunities: ü show the world who you are (we are sure you have many untold stories);

ü offer your responsible products ($ for your local economy and business);

ü improve and grow your business (again more $, time to wrap it up);

ü improve your sustainability gradually (growing greener every day).

Timeline, participation and pricing We will go online in September 2019 (Woah! Yes, we know. But we want to do it all right,

and this gives us - and you - time to deliver a great product).

We will be honored and pleased if your destination or business joins a pilot, which will be

open for destinations participating in one of our assessment programs (e.g. QualityCoast,

QualityTourism). We will set up a skype meeting with you in order to explain what is

required to kick-off, and what to do next.

In the pilot phase, until August 2019, participation is free of charge. However, your active

participation is required, and we will welcome any funding you (or any organization you

know) might be able to contribute to prepare special features for your destination.

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As part of the pilot, we will prepare a service agreement that may include payment in

return for financial benefit from new clients and/or data we will deliver you. But first things

first, for now our goal is to get the green process started.

Combining over 100 tourism-related indicators Currently, we can generate and visualize information on over 100 tourism related

indicators, to name a few: Land cover data and trends. Urbanization. Desertification.

Deforestation. Erosion risk. Flood risk. Demographic trends. Destination sustainability

ratings. Sustainable accommodations. Sustainable activities. Protected nature. Marine

protected areas. Bathing water quality. Smog. Wildfire risk. Visitor satisfaction. Waste

management. Biodiversity. Earthquake and tsunami risk.

Do you see the potential? Let’s build better-informed and profitable green destinations, together. On behalf of the Green Destinations - IIAE Team, Marloes Van de Goor, Albert Salman http://greendestinations.org/ In order to schedule a first skype appointment, please contact: marloes@greendestinations.org - Skype: mvdgoor

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Examples of our visualized data