Vgsom_summer2011_medall healthcare
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Submitted By:Ratan Ranjan 10BM60068Saurabh Mittal 10BM60088Swarnabha Shankar Ray 10BM60092
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Health Care Industry classification
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Diagnostics and Pathology
Market valued at Rs. 6000 crores in 2008Growth rate 20%Issues:-Highly fragmented (4000 labs)Low entry barrier Low accreditation (National Accreditation
Board for Testing and Calibration Laboratories (NABL))
Rampant supply leading to high competition and decrease in profitability
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Medall Healthcare Pvt. Ltd : About Us
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Company’s Growth Path
Acquired Precision Diagnostics in Chennai in 2008 Acquired Clumax Diagnostics in Bengaluru Andhra Govt's Public Private Partnership and will be opening centres at
Kurnool, Kakinada, Warangal and Vishakhapatnam Renewed contract for Radiology Department management at Fortis Hospital
for another 5 years Launched its Behavioral Health Services Division from January 01, 2011.
Present Location:- Chennai, Bengaluru, Trichy, Tirunelveli, Pudukottai, Rajapalayam , Virudhunagar
and Pondicherry.
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Job Function Composition
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Annual Company Growth
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Services Offered
Medall offers a bouquet of premium healthcare services . Laboratory servicesRadiology ServicesMaster Health CheckupsTeleradiology ServicesHealth on WheelsCardiology ServicesNeurology ServicesClinical Services
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Profiles Offered
Mergers & Acquisition Business Development Sales & Marketing Operations Business analytics
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Expectation from Company1) Business development
Competitor analysis Prior knowledge of doing SWOT and Porter 5 forces analysis would be helpful
New Business Models To Develop new business models for add-on revenue streams.
Expansion Strategy Mergers and acquisitions Opening of new Diagnostic Centers
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Expectation from Company…..1) Operations
Increasing Operational Efficiency To Study the service operations at each centre To improve the service quality.
Registration Process Propose a new registration process/admission planning Reduce waiting time of customers Forecasting demand
Scheduling Maximum utilization of man and machine. Reduce idle time of machines
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Expectation from Company….2) Marketing
Studying Consumer behaviour To conduct patients interviews for identifying the Market risks and consumer
expectation
Brand building To improve brand equity of Medall Health care Pvt Ltd through value
communication
Customer Relationship Management To develop feedback mechanism and help desk for answering their queries
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Thank You