BIBLIOGRAPHY

BIBLIOGRAPHY

REFERENCE BOOKS:

Kotler Philip, “Marketing Management”, 12th Edition, Prentice Hall of India, New Delhi,

2002.

Havaldar Krishna K., Vasant M Cavale, “Sales and Distribution Management”, Tata McGraw

Hill Education, 9th Edition, New Delhi

Kothari C.R., “Research Methodology-Methods & Techniques”, 2nd edition, New Age

International Pvt. Ltd. Publishers.

Cooper Donald R.& Schindler Pamela S., “Business Research Methods”, TMH, 9th edition,

New Delhi.

Saxena Rajan, “Marketing Management” 2nd edition, Tata McGraw Hill Education, 2002.

JOURNALS:

Journal of Retailing Volume 2, Issue 3, autumn 1994, Pages 253–266

Journal of Marketing Channels, Volume 40, Issue 2, 1997

Indian Journal of Marketing Determinant of Retail Customer Satisfaction Volume No. 41 Page

No. 56-64

Indian Journal of Management

Magazines:

Business Today

The Week (Business Magazine)

Business World

Outlook Business

WEBSITES:

http://www.acclimited.com/newsite/index.asp

http://www.jalindia.com/index.htm

http://www.ultratechcement.com/

http://business.mapsofindia.com/cement/

http://services.eng.uts.edu.au/~johnd/MaterialsHandling/Cement.pdf

http://www.ambujacement.com/

http://en.wikipedia.org/wiki/ACC_Limited

ANNEXURE

Questionnaire

Name of the Dealer.....................................................................................

Name of the Firm ......................................................................................

Address .....................................................................................

Contact Number .....................................................................................

1. How long you are in the cement business?

0-5 years 5-10 years 10-15 years more than 15 years

2. Which company’s cement you are selling?

ACC Ambuja Jaypee Ultratech

Shree ultra Bangur Other………………………………………

3. What is your average monthly sale in quantity?

0-200 tons 200-400 tons 400-600 tons 600-800 tons

More than 800 tons

4. What is your average monthly business income?

0-25,000 25,000-50,000 50,000-75,000

75,000-1,00,000 More than 1,00,000

5. Which brand is mostly preferred by customers?

ACC Ambuja Jaypee Ultratech

Shree ultra Bangur Other………………………………………

6. Does the company provide good transportation services?

Yes No

7. Does the company provide regular updated information?

Yes No

8. Does the company provide the help of technical officer when required?

Yes No

9. Does the company organize any meeting for your customers?

Yes No

10. Does the officer of the company timely visit your shop to interact with you?

Yes No

11. Does the officer of the company solve your query timely?

Yes No

12. State your level of satisfaction towards the company’s pricing policy?

Highly satisfied Satisfied Neutral

Dissatisfied Highly dissatisfied

13. State your level of satisfaction towards the discounts provided by the company?

Highly satisfied Satisfied Neutral

Dissatisfied Highly dissatisfied

14. State your level of satisfaction towards the target schemes provided by the company?

Highly satisfied Satisfied Neutral

Dissatisfied Highly dissatisfied

15. State your overall level of satisfaction towards dealing with the company?

Highly satisfied Satisfied Neutral

Dissatisfied Highly dissatisfied