Special session

Pricing & business modelsApril 2, 2010

Welcome

Thank you for attending.Special thanks to

Harry Sherman& WebEx.com

Today’s Panel

Moderator : Lee Stranahan Guest : Todd Sattersten

Backgroundthe chris defaria challenge:

Thinking about VFX business models

Chris defariaV.P. effects & Animation, warner bros.

Is VFX a commodity?

“I think we’re in a period right now of commoditization of what used to be a unique art.”

- VFX Town Hall #1

Chris defariaV.P. effects & Animation, warner bros.

Is there a sustainableVFX business model?

“I don’t see a lot ofInnovation in theBusiness model”

- VFX Town Hall #1

Answering the challenge

Both issues relatedirectly to a key

business concept:PRICE

Todd Sattersten

Co-Author The 100 Best Business

Books Of All Time

AuthorFixed To Flexible

commodities

What is a commodity?Is VFX a commodity?

How does a ‘commodity mentality’effect pricing decisions?

BUSINESS MODELS

• What is a business model?• Can businesses operate without one?

• How does pricing relate?• What is a 21st Century business model?

Pricing

• What are examples of pricing strategies?• How does price relate to branding?

• Bricks vs. Bits

audienceQuestions &

answers

Thank you!