04/12/2023 Vevo Jared Liebmann

The world’s leading all-premium music video and entertainment platform

04/12/2023 Vevo Jared Liebmann

Overview

• Rio D. Caraeff founded this music video website in December of 2009

• Has approximately 75,000 music videos including concerts, artist interviews, and beyond-the-scenes footage

• Acquires over 500 million views per month• Accessible on any tablet, computer, or tv• Vevo is available in the U.S, Australia, Brazil,

Canada, France, Italy, Ireland, New Zealand, Poland, Spain, The Netherlands, and United Kingdom

04/12/2023 Vevo Jared Liebmann

What Makes Vevo Different?

• Vevo is a personalized music video and music entertainment platform

• Has social sync playlist feature • Vevo messaging• iTunes sync capability• Vevo video player with the highest quality

video playback• Vevo TV

04/12/2023 Vevo Jared Liebmann

• Watching videos begins your playlist• Vevo then suggests videos based on your:

– Social Behavior- What you and your friends have watched, liked, and listened to on YouTube, Facebook, and Vevo

– Vevo History- Based on your personal viewing history videos are suggested

– iTunes Sync- If enabled Vevo can access your iTunes library and match your iTunes artists with the same or similar artists on Vevo

Vevo is partnered with a Boston based music intelligence agency called The Echo Nest to generate input on videos to suggest

Social Sync Playlists

04/12/2023 Vevo Jared Liebmann

How To Join Vevo

• Vevo is free• Only takes 2 simple clicks if whether

registering through Facebook or email• You can start watching and sharing videos

right away

04/12/2023 Vevo Jared Liebmann

Competitors

• MTV• Yahoo Video• Hulu• AOL Video• Music.com• JoostVevo differentiates itself by its unique playlist capabilities, high quality video playback, social network compatibility, and customer satisfaction.

04/12/2023 Vevo Jared Liebmann

Social Networking

• Vevo is compatible with:

Facebook Twitter

Pinterest Tumblr

YouTube

04/12/2023 Vevo Jared Liebmann

Vevo TV

• Has 24/7 stream of music videos• You can save a video and view it whenever you want• Massive library with any kind of genre• Available on:

– Android– iPad– iPhone– Roku– Xbox– Windows PhoneVevo TV- Hot this week 9/20

04/12/2023 Vevo Jared Liebmann

References• “About Vevo”. Vevo.com. Vevo llc,2012. September 22, 2013.<

http://www.vevo.com/#/>

• Greg Sandoval . 22 Sep 2013. <http://news.cnet.com/8301-1023_3-10257359-93.html>

• Pham, Alex. <http://articles.latimes.com/2012/jul/11/entertainment/la-et-ct-doug-morris-vevo-google-20120710>.