VETRY RAMACHANDRAN | GA UXD 2016

F A S H I O N S T A R T S H E R E …

… A N D E N D S H E R E

EPA estimates that Americans send 3.8 billion pounds of clothing to landfills every year.

http://www.themailbox.com/storage/Images/projects/2013/SO/smart2013.pdf

85% of used clothes end up in landfills. Although people may be aware of how much they are consuming, they are unaware of what to do with used

clothes other than giving them to charity or throwing them away. Additionally, there is no one source that can help people with ideas for quick and easy ways to extend the life of their used clothes or

to dispose them consciously.

THE PROBLEM:

I N T R O D U C I N G

US E R RESEARCH:

I purge clothes for my entire family and feel guilty throwing away Brandon’s designer clothes that don’t fit. But I don’t have time to resell…I need convenience so I give it to Goodwill.

I make stuff with them. I am very crafty that way.Like I made this Burp cloth for a friend’s baby from my left over t-shirts. I also make dog toys etc. Since I like crafts… I always make time to repurpose my favorite old clothes.

Yeah… there has been pieces that I have kept that I like the fabric off or has a memory… that I would like to cut and sew. But I never get around to do it.

SYNT HES I SO F USER I NS I G HT S

“TIME STARVED”

“CRAFTY &CREATIVE”

“READY TO LET GO”

COMPETETIVEANALYSIS

MVP FEATURES

- Charity of choice - drop off and pickup notifications- Sharable up-cycle ideas- Sell your creations- Easy access to online and offline consignment stores- Add rating feature for at least one of the three:

charity, upcycle, consignment stores

Ease of

search:Portal likefeatures

Giving user

the control:Ratingfeatures

Making it

social:Sharingyour creations

Scheduling:Pushnotifications

PRIORITIZATION METHODS

CARD SORT,INFORMATIONARCHITECTUREAND SKETCHINGUSER FLOW

USER FLOWANDPROTOTYPING

VISUAL DESIGNAND ONBOARDING

NEXT STEPS - Connect charity drops with turbo tax to get and track tax benefits

- Setup purging schedule- Purging tips by experts – organization therapy- Connect with recycle communities- Connect with up-cycle communities

T H A N K Y O U !