Vertical Solution Reader By Marielle Obilo
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Transcript of Vertical Solution Reader By Marielle Obilo
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AAAA
VerticalVerticalVerticalVertical
MarketMarketMarketMarket
SolutionSolutionSolutionSolution
ReaderReaderReaderReader
BYBYBYBY
Marielle V. ObilloMarielle V. ObilloMarielle V. ObilloMarielle V. Obillo
THIS WORK IS LICENSED UNDER CREATIVE COMMONS ATTRIBUTION- NON
COMMERCIAL NO DERIVATIVES WORKS 3.0 PHILIPPINES LICENSE
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TABLE OF CONTENTS
Preface Page 2
Dedication Page 3
Cluetrain Manifesto Book Reviews Page 5 18
Cluetrain Manifesto 95 Thesis Reaction Page 19- 114
Web 2.0 Book Reviews Page 116- 115
Final Paper Page 115- 208
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PREFACE
First of all, My Name is Marielle people call me Yeye. Oh no! First of all, I
am not a Book Lover I am still wondering how I made this book possible! I am
just a simple information systems student whom somehow enrolled myself in
my vertical solution subject. All these words are made for none other than my
vertical solutions class. Of course, if I wouldnt do it, I would fail. Its not that
easy to write a book. I didnt even dream of having my own book. After weeks
of doing my tedious requirements, congratulations yeye! You made your own
book I said to myself. After doing these stuffs, writing was not a barrier
anymore, it was about learning. I learned from all the books I read. The
ClueTrain Manifesto and The Web 2.0 heroes book. Also, we conducted a study
for a company called Kabayan. Honestly, even though I had a hard time for all
these tedious work, it all ripped off of all the lessons I have learned. Want to
know the real thing? Feel it! Its Written Here! Thanks!
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DEDICATION
To my Professor Mr. Paul Pajo
Thanks for making me do these stuffs. I have been challenged for my patience and perseverance
to finish the requirements you have told us to do. You have made me realize how market is very much
important for the Clue Train and how important the web is for the Web 2.0 Heroes. Also, I want to you
to know that Im one of your fans for your excellence. Your excellence has brought you far too cool and
made me feel that achieving that is easier than making an electronic mail account! Thanks!
To my Classmates
We all find these things irrelevant and time wasting. Now we made it, let us congratulate
ourselves that we passed the first step!
To my Friends
Friends, thanks for always being there when I find it difficult to understand the cluetrain thesis
sometimes thanks for being there to always give me an idea of what it is about. See how much we
made? Whew! It was all because of our efforts on passing the subject. Now is it still the grade that we
are after? Or the knowledge that we had acquired that is very mind fitting? Either of the two, we must
thank our mentor which had made us feel our capacity.
To the Readers
Thanks for bearing to read even this dedication page of my book. Hope that you will get
to read the entire publication. Well, I just want you to know that I poured all my time, effort
and knowledge to make this possible. I promise you that you will learn some things
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CLUETRAIN MANIFESTO BOOK REVIEWS
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Book Review Chapter 1
Quote: Life is too short
When I stated to read chapter 1, this 3 words struck my mind since it is a FACT for us
humans whom really longs for an everlasting life. Life is too short we should make the most out
of it. We should be happy inline of being good and doing moral things.
My Learning expectation
Actually I really dont know what to expect since I dont know anything about the book
all I know is that it is a requirement given to us by my professor in vertical solutions, Mr. Pajo.
What I expect to learn is what the book is about. What It consist of and why is it relevant to us.Maybe in the succeeding chapters I may be able to draw my expectations since I already know a
bit of it after reading the first chapter.
Review
For based on the happenings today because of internet information is easy, knowledge
is difficult. There has never been a shortage of mere data and opinion in human life. Its a very
old observation that the most ignorant people are usually full of opinions, while many of the
most knowledgeable people are full of doubt. Other people are certainly sources of knowledge,
but they are also sources of fictitious things. If we simply want information from others, it is
easy to get, if we want knowledge in any strong sense of the word, it is very difficult. Besides
that, long before the Internet, there was more to read, far more television shows and movies to
watch, than anyone could ever absorb in many lifetimes. Before the Internet, people bet their
time to read and learn continuously but know seconds pays it off.
On the other hand, based on the cluetrain manifesto book that internet connects
people. Yes I do agree on that, people relays on the internet on their communications with
others. Now there are many web based applications that may be used to keep in in touch, to
share your day to day experiences and happenings. Also, internet is such a lovely word even inbusiness. Corporate people use the internet to interact with other corporate people around the
world. Internet s used for advertising firms. Inshort, internet is used to make money.
Making money, why do we need to have money? Is it important? Money is for our
survival. What will we do to make money? People work, mostly people go into business. People
go into business with the use of the internet. Why? The Internet is a tool enabling businesses to
reach literally millions of new customers. The Internet is redefining the relationship between
businesses and consumers, even a small to medium sized company now can reach all over the
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globe to share information about it's products and services. Your business can advertise and
reach customers on a global scale that just a few years ago was available to only large
corporations. One advantage to advertising on the internet is the fact that the it is always on.
Your businesses image is shared 24 hrs a day 7 days a week. Another advantage is the Internet
is enabling consumers to purchase from companies outside their geographical location; many
items that were once available only in certain areas now are available worldwide. I believe the
Internet will dramatically change the way we purchase and use the products and services we
use daily. So is the internet important? Indeed, absolutely it is. Is it useful for advertising? One
major advantage of internet advertising is that it is much cheaper as compared to the other
modes of advertising. As the competition is increasing online as well as otherwise, the
importance of internet advertising cannot be challenged. There is a huge target market out
there that a website can only access by using internet advertising techniques. So yes it is very
useful. BUT, based on the book, business people dont really like the internet.
According to the book, it says that the internet invites participation. Why? Just like what
I have said, through the internet businesses advertise. Businesses introduce, businesses are
know. Actually very few firms nowadays dont use the internet to connect and build
conversations for it to be with their customers or even their colleagues. How the internet is
used to participate? For example When you make a website about your firm, the products you
cater, why people needs it etc. Your market would be able to participate on it through the
means of browsing your web site. They become knowledgeable of your offerings and on the
same time it gives credit to you since it is also advertised. Also, through the internet consumers
maybe able to react on your offer, which would give idea to the business on how you would
modify your product based on the functions or features wanted by the public. What is veryevident through all these participations is everything is made through conversations.
Conversations, meaning interactions. In business this the most vital word that has to be
prioritized.
Based on my own experience,I believe that even myself is the market of my professors,
which we create conversations and contact through the internet. We chat, we mail ideas and
requirements. Obviously, it is very helpful for us to be very effiecient and effective. So I believe
that even firms has the same notion and mentality on using the internet as a media.
What I have learned:
Before when we didnt have any internet then suddenly popped out, people didnt take
even take time to care, to think of what it is, to interact with it, they dont even know any idea
of what is composed of etc. One reason is because knowledge is inherited and knowledge is
learned through books. But now we have internet or the www commonly known as the world
wide web. It is the media used nowadays to search information, browse people, places things
and draw conclusions out of it. The mere fact that ideas are only read, scanned for just seconds
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knowledge is on stake. Information is easy to get but knowledge maybe fictitious. The internet
makes the world move.
Book Review Chapter 2
Quote: Nothing is more intimately a part of who we are than our voice. It expresses what we
think and feel.
I believe in this sentences. Nothing is more intimately a part of who we are than our
voice. It expresses what we think and feel. First, Nothing is more intimately a part of who we
are than our voice. Our voice represents us as humans being very unique and distinct from
others. All of us has different voices. Voices literally in its tonality and voices being in its inner
meaning as how we defend ourselves towards others. Our voices is unique from others the
voice which represents our character since the voice represents how we interact, how we
conclude, how we think, and how we carry ourselves. Also, the voice would be the key on what
impressions people would think to us. The voices of people maybe the edge in humor,
joker,serious, taunting etc. The voice represents us as human beings created individually. All
the voices in this world should be heard and respected. The other sentence which is It
expresses what we think and feel. I also believe in this fact since the voice expresses the
feeling of every individual. When your mad, you have a different voice. Voice in tonality and
sense of meaning. A different voice when your happy and a entirely different when your
surprised and all other emotions that makes the voices different from one another. Voices forme should be respected and given the chance to heard.
My learning Expectation
Now, I know a little bit on what the book is about. But, Im still a little bit confused
because seriously chapter one is very very long! Whew. Now what I am expecting is to know if
people would still honor the internet, not now but for the future because in chapter one, based
on my own understanding the internet keeps the people connected and also consist of
information. And because of the internet being the means of media for the people to be
connected I thought of expecting that maybe in the future, people will not honor it anymore
coz as the internet is being used many fictitious facts maybe given out and soon everything
would only be constructed with the human voice without evidences. What I thought of is that,
will the internet be obsolete?
Review
The first part of the 2nd
chapter is about being manage. What is really being manage?
Well based on my own understanding being manage is putting everything in place. Being
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managed is coping up with hindrances and still can control the impact of it. The first few
paragraphs tell that businesses cannot be managed. Since, everyday it changes. It changes in
the part of its competitors for example. I agree partly coz I believe that businesses cannot be
perfectly managed because of the circumstances happening everyday but it may be controlled.
Followed is that the longing for being managed is the web. I also believe in this. People
thinks that they would be managed with the help of the web. For me, partly yes. Partly no. Coz I
believe that when you get addicted to the internet, you are not managed anymore since you
find time to browse than going into management. But yes of course on the other hand you
could really be managed since their are really web applications made for management. It is also
cited there that the web is being longed for us since it is very important. In a very speedy way,
us people had inherited the internet as our own. Also, the web is place where we can be unique
to others since the web gives us the opportunity to let others hear our voices.
Also, it is stated that the web is a public place. Which because of a being of a public
place, it is an open source which people can access any time provided that they have access. All
of us has a human voice and a stand in our life. With the internet we can share our ideas, our
beliefs, what we think is right and what we think is proper. So for me, since the web is an open
space where freedom is accessed, I think that people always tell the truth to preserve the true
use of the web.
What I have Learned
Actually, I have learned this multiple times already but my the learning expectations i
listed above didnt come out but it ok still I have learned again something that is really evident.
The web is really part of the human life. Every house has a computer, every house has access in
the internet, every house goes into web and of course everything follows. People uses the
internet half of their lives. Internet is a very vital part of the human life since primarily it is a
place where you could burst your freedom.
It is a place where you could connect to other for free. Well I believe that the internet is really
a part of our lives so what we have to do is always be careful on how we use it and what are our
motives are.
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Book Review Chapter 3
Quote: Artists have a stubborn faith in their ability to create newness from next to nothing. This
faith shapes their work, enables them to establish themselves as individuals, fingerprinting their
way through their medium
The reason why I chose this sort of a paragraph already is because, I consider myself as
an artist too. Just like those artists in drama, painting, photography, racing, drawing etc. Well
Im not one of them since Im not a perfect singer but I consider myself as an artist since I love
to sing. All of these is art. Art as a unique anything that people do that expresses their
feelings and thought. For me, I sing, I write songs which enable me to establish myself. I love
creating new things out of something. For instance, if I love a song, I make a song out of thatsong. If I love the rhythm I write songs based on the rhythms. For me, the best something that
people can make is the art of their uniqueness. The best evidence that a person is exploring
their selves and defining their selves is by expressing their ideas. With those ideas they make
their own art which represents them as distinct, unique individuals.
Learning expectation
What Im expecting to learn now is what I didnt learn in the previous chapter which is,
because of the internet being the means of media for the people to be connected I thought of
expecting that maybe in the future, people will not honor it anymore coz as the internet is
being used many fictitious facts maybe given out and soon everything would only be
constructed with the human voice without evidences. What I thought of is that, will the
internet be obsolete? I really want to know the answer since the internet is connected to each
and every one of us. After reading chapter 2, I already had an idea that I really want to learn
what really is the motive of the author of the book, to help us understand the importance of
internet to use or not to use it. But, just like the two previous chapters, my learning
expectations didnt really pop out but on the other hand I still gained relevant ideas.
Review
The first idea that had strucked me is the idea of the potterist. I think that the potteristis very well said that people are unique. Since they make things based on their ideas and
insights. Also one good thing that the potterist in the book stated that he doesnt care of what
people thinks or acts about him, what cares for him is to do what he thinks is right, do what he
wanted to do. He didnt prioritize things people thought about him what matters is his work of
art. He stated that being those personality is good in business. He said that when you become
very independent and unique and do things differently you get to organize the business well.
Even not in the world of business but everywhere. People is entirely different in giving elegance
and pride to their work. Just like how he defines people having an artistic identity. He also
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referred to the web which has an artistic identity. Why artistic identity? Because every person
behind each and every page we view had a unique solution for that page to exist in the
internet. What really is being pressed here is that all of us individuals are unique all of us are
distinct and entirely different. Also, conversations is still touched in this chapter. Through
conversations you get to know that your friend is being very pretentious, through conversation
you know whether the person you are talking to is not real
Based on the book that I am making this for which is the cluetrain manifesto I quoted
this line which would cover the complexity of this chapter. People talk to each other. In open,
straightforward conversations. Inside and outside organizations. The inside and outside
conversations are connecting. We have no choice but to participate in them. Going back to
conversation, we cannot survive without conversations. For it to be inside or outside our own
comfort zones they all connect. If we dont connect we will be lost. This world is all about
conversations, we really indeed have no choice since if we dont connect we will not converseand the other way around. One way for this? Of course again and again. The world wide web.
What I have learned
What I have learned in this chapter of course is not again what I have expected but I
gained non other than relevant information about conversations. People is artistic, is unique.
Still, can they survive? No. They have to connected to others, they have to converse. How can
they converse? Do they need to sit in one table everyday for 10 minutes and talk about life? No.
Definitely not. How? Non other than the world wide web. The internet. Its the media to be
connected. The media for conversation. The media for voice.
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Book Review Chapter 4
Quote: In this new place, every product you can name, from fashion to office supplies, can be
discussed, argued over, researched, and bought as part of a vast conversation among the
people interested in it.
With Internet booming every part of the world, businesses are turning online and there
are lots of websites available online helping you to buy or sell your car, clothes, computers,
accessories. Everything you prefer is in the internet now. Before, when you admire something
or you want to buy something you go to the mall and go canvass. Ask people that relates to the
product, accessory, stuffs you want before you but it. Especially when its very very expensive,
it will take lots of time and effort for you to decide on what you really want and will take you a
long time. It would really take you a long time if the budget for what your buying would be
expensive, you will review in the malls what the product you like, ask the salesladies on what
they think is good and all the techniques you have in mind when buying stuffs. But now, in the
internet, what you will only be doing is go to a search engine, like google and yahoo, type
anything you want, then after a millisecond there you have it! You can canvass and review what
you had searched for. Its that easy. You can find reviews about other people who has the same
preference as you do. You dont have to go to the malls and waste time. At the end of the day
browsing, by tomorrow you ca n buy it. Thats how easy and convenient it is.
My Learning Expectation
My learning expectation for this chapter is to know if businesses are happy of what is
happening right now in the internet. I want to know if firms are contented of the help of the
internet to their organization.
Review
The internet had already conquered the business world. The internet will always be the
means of voice and conversation of the people all over the world. When buying stuffs,
reviewing things they want, asking for opinions, everything is in the internet. The mere fact it is
the means of connection of the people, the market doesnt want to hear anything anymore
from businesses. They want to hear reactions from their peers, relatives, everyone but not from
businesses. How to do this? Easily with the internet. Why dont the people want to hear things
from the businesses itself? Isnt it more precise and exact when their looking for an answer of
is it a good product, is it of quality?
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Well, of course, even us humans would be very bias about it. For instance, someone
asks you, is your product of quality? if I were the one who spent all my time and effort
making it, then I will say of course it is. With this example thats what the people in the
business world does. When people asks them they will just patronize their own without saying
the fact about their products. Thats what the market doesnt really like. Instead of being
controlled by the firms words, they go to the internet to seek for opinions of other maybe
negative or positive about products they want. That the real thing. No bias no self- centric
people everything open and freedom is pointed out.
So now, where do businesses takes place? The answers are, through advertising,
marketing strategies Personal Relations and more strategies to get the markets attention. Why
are they doing this? Its because they want the market to use and acquire whatever they are
catering. Why not talk to them face to face? The answer is markets dont want to hear anything
from businesses!
What did I learned
What I have learned is that, to be loved by your market, you shouldnt be self- centric.
You shouldnt be biased. Just like businesses sometimes they tend to admire their own by not
saying their secrets about the bad parts of their products. Well of course no one would. So the
best thing use the internet to find the real thing.
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Book Review Chapter 5
Quote: Without anyone asking for it, the Web has given the people inside an organization easy
access to one another in a rich variety of ways
Before, without the internet or the world wide web people talk through letters, bringing
it in the post office then after a few days sends it to address where the sender wants it to be
received by. It takes days and even months depending on the place. Now, People use electronic
mail. Email is really fass it is sent and received in seconds, minutes at the most. All you need is
access to the Internet, an email program, and the email address of the person with whom you
wish to communicate. every day, hundreds of thousands of people are communicating through
the Internet, conversing, collaborating, working, playing they do everything through the
internet. Friendships, marriages, are made and broken on the Internet. Clubs are formed.
Problems are solved. Jobs are found. Handicaps and disabilities make no difference.
Through email and the other methods of online communication, people have become
best friends without ever seeing or talking to each other. It is not uncommon for people to turn
to the Net for answers, but internet users should be responsible enough to know whats right
from wrong so that information delivered would be credible. Now, internet is very much easy
to access I think that people will slowly transcend by using the internet as the means of their
communication. Actually its not only sending and receiving e-mail but also the means of leisureor entertainment. There are lots of things to make you entertained in the net. Things like the
access on games, movies and more. You can do everything on the internet.
My learning expectation
Well, based on my previous observations regarding my learning expectations, merely
50% of it or less only came out. So, what I had thought of is to scan first the chapter before
writing my expectation. Now, after scanning I had a clear expectation. My expectation is to
learn hyperlinked organizations.
Review
Hyperlinked organization? What about it. First, let us define the meaning of a hyperlink.
Based on the book that I all of this is written from, of course non other than the cluetrain
manifesto, hyperlink means The Web isnt even a little like that. The Web literally consists of
hundreds of millions of pages hyperlinked together by the author of each individual page.
Anyone can plug in and any page can be linked to any other, without asking permission so, its
connected. With this characteristic of the web, it changes how businesses moves. Why?
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Because everything and everyone is connected and going back conversations happen. Also, for
me the information I admired most in this chapter that hyperlinks subvert hierarchy the first
two question that would pop out from your mind is, how and why? Well first how? Because of
being hyperlinked together people are all equal in the web, there is no CEO, there is no
President just like the normal organizations in the real world of business and second is the
question why? The answer is through the conversations of the people it is all equally given the
chance to speak without having more or less freedom towards the people.
What I have learned
In this chapter, what I have learned is that people in the web are all equal. No power, no
CEO no President everyones chance of expressing their selves. Not like the true organization of
the world of business, which the respect given to people dictates and s partnered by their level
of authority, sad to say.
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Book Review Chapter 6
Quote: Dont wait for someone to show you how. Learn from your spontaneous mistakes, not
from safe prescriptions and cautiously analyzed procedures.
What does this quotation mean? Well for me, even though the Cluetrain Manifesto is
about the markets, internet, the web, business etc. This quotation do not pinpoint only one of
these topics of the book rather to everyone. I believe in this quotation since I myself is an
adventurous person. I love to be curious on things especially to those things that are very
different to my eyes. I take time to observe and know how it came to be, how to use it, what
functionalities it has etc. Every one of us may learn by ourselves, without the help of others. We
should not be disappointed when we fail but to strive more. People tend to give up easily, theydont know that when they give up, the very time is the time they are learning most. We should
be very patient in learning different things and after all we should be proud of what knowledge
we had gained.
My Learning Expectation
Will businesses be strong enough to completely accept the genre of the world wide
web? Would they invest huge amount of money for the sake of their business investment. Do
business really like them being talked about by the mass through the internet?
Review
Businesses, never really believed in the internet. Before things are done manually.
Hierarchy in the organization is still respected and honoured. So workers, being the
subordinates of the higher people in the management didnt get the chance to speak on what
they need, want and feels. So, in the internet they get to converse and express their selves.
They get to speak to other people on what they need, want, and feels.
Based on my reading on chapter 6, the most important thing I learned is that
organizations must encourage and engage in genuine conversation with workers and
markets. What does this means? Based on my comprehension, this means that organizationsmust know how to value their workers and markets. How? They can give credit to them by
joining them in their conversations. We all know that everything is being stipulated in the
internet, so businesses should do the things as workers and their markets do. Go into
conversations. Understand what they need and feel. It will be very advantageous to the
organization since they will get to know what they need to cater and do to their markets and
workers. Everything is done through the internet. So, in short businesses should have to really
go into the internet to reach conversations.
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What did I learn?
In order for your business to be profitable and to achieve its mission and vision, no
matter how high you are in the management you should know how to go down to your workers
and market. Since, the businesses reason for existence is their market they should know how to
reach them by the means of conversations and also reaching their workers is also important
because, without the workers they will never survive.
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Book Review Chapter 7
Quote: . In the newly humanized and highly vocal global marketplace the Internet has helped
create, can corporations survive at all? Not if they're unable to speak for themselves.
It is a fact that the internet had already captured the whole world. Not only people in
small organizations that share s the same interest, but the people that completes the world.
Based on the book that businesses do not believe in the internet, they dont believe that the
internet is a huge help not only to them but to other people as well. Why dont businesses
believe in the internet? Its because, they view the internet as a media for a one-way
communication. For instance, if I am an organization, I dont believe in the internet since people
can say anything about my product, people can say things about my company and all those
negative things. But look, everybody can do this even t ordinary people, they can make blogs
hating you without you knowing it. The internet is a very powerful media to make businesses
move, what I believe is that the reason why businesses to dot adhere to the internet, as it says
in the book, they do not find time and interest to believe that the internet is the most powerful
tool regarding on anything.
My Learning Expectation
Will businesses be strong enough to completely accept the genre of the world wideweb? Would they invest huge amount of money for the sake of their business investment. Do
business really like them being talked about by the mass through the internet?
Review
The book is the conflict that the market is a conversation, and that the web gives us a
voice and personality. The use of e-mail, mail lists, newsgroups, chat rooms, and web pages are
all cited as examples of how Businesses see the Internet as just another method for
broadcasting marketing messages in a one-way conversation, rather than a dialogue with a
network of knowledgeable stakeholders. The authors believe that via the Internet, markets can
rise from conversations that are independent of time-worn institutions like business,
government and education. So, the author of the book and businesses do not jive. What would
be the reason? Well, based on my viewpoint, businesses today are lesser than the mass. What
do I mean by this, businesses think that no matter what they do markets will always talk about
them in many different ways at the back of their minds.
So what should be done? Should the internet be taken away from the mass? The answer
is CANNOT BE. The internet is the primary means of conversation of the people, the primary
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source of information and to others, after God, the internet is the primary priority. What is the
rationale? Businesses should fully accept the internet. Businesses should fully accept what is
going on. View the internet as a means of media for your company, that would reach your
market. Not as a one-way conversation.
What I have learned
Actually, I have absorbed this for several times already. Businesses will not survive if
they will not involve their firm in the web. The world wide web had already manipulated the
world. Almost half of the lives of the people is being done within the internet. For your business
not to be left out, you must not be against the internet, rather engage and use it for the
betterment of your company.
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CLUETRAIN MANIFESTO 95 THESES REVIEWS
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1 Markets are conversation
Markets are conversations because us people being the market are know by firms
through communications. Firms become knowledgeable of what they should cater us, what we
need and what edge we want inorder to patronize their products or services. Also through
conversations we consumers would be able to know what is "in" and what businesses cater.
Through conversations organizations become knowledgeable on how they would be the edge
through other company's without conversations they will never know what they shouldproduce and what users require. For instance, if I have a techie friend that has a blog and
writes blogs about the top needs or features of gadgets wanted by the mass, as a agent of for
an example nokia philippines, I could contact those bloggers who makes certain blogs about
techie gadgets which includes non evident requirements people wants for cellphones. If nokia
philippines would enhance their products for the needs of the people then if they make those
products suited for their needs then consumers or the market would be able to purchase or
aquire what nokia philippines had introduced. For sure, it would be bought and acquired since
it is needed by them. Did it help to increase the sales of nokia philippines? Yes! ofcourse indeed
it would help, what did we use inorder to know what the user requirements? conversations.
Conversation is the key, with the conversations, nokia philippines knew the needs of the
market. I believe that without the conversations made, firms today will not know even a single
fact on what the y should cater to the public. Regardless of what industry your in, conversation
is the key for you to success. Your market should fully be prioritized. No matter how big your
company is, no matter how known you are, no matter how modern, no matter how systematic,
your company will never succeed f you dont prioritize your market. Remember, your market
not your high end technlogies, trianed sprecalist nor your money would give you success. IT'S
YOUR MARKET!
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2 Markets consist of human beings not demographic sectors
Frankly, I dont really know what First let us define what human beings are, Humans are
notable for their desire to understand and influence the world around them, seeking to explain
and manipulate natural phenomena through science, philosophy, mythology and religion. This
natural curiosity has led to the development of advanced tools and skills; humans are the only
species known to build fires, cook their food, clothe themselves, and manipulate and develop
numerous other technologies. Humans pass down their skills and knowledge to the next
generations through education. (http://en.wikipedia.org/wiki/Human) inshort humans are US!
On the other hand what is a demographic sector? for me it means the partitions of people. I'm
not that sure of the meaning of this phrase but i thinks those demographic sectors are the
departments or the groupings itself. So, if your going back on the phrase, it is really evident and
logical that your market consist of humans which are us. I believe that markets are all human
beings and not the partitions of the human beings itself. Since the demoraphic sectors cannot
react on what they want, what they need and what would be the features they want.
Demographic sectors is only the groups presented but not the human beings whom are
perfectly the market. But on the other hand demographic sectors is a huge help when stating
your target since the demograpic sectors are grouped based on such requirements, with that it
is more easier to determine your target market.
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3 Conversations among human beings sound human, they are conducted in a
human voice
Us humans know whether someone is telling a lie, pretending, being a plastic, a
backfighter and all other characters of a person especially if you know trully that person. For
example, if you have a friend for so long already and you know a lot about that person then
suddenly reacts differently then it still doesnt sound like him. I you can easily tell that he is
telling a lie or being very pretencious since you are very knowledgeable of what character or
personality that person is. Based on this phrase, ofcourse conversations is made through
human voices. Conversations cannot be made without you humane voice. since conversation
isA conversation is communication by two or more people, or by one's self. Conversations are
the ideal form of communication in some respects, since they allow people with different views
of a topic to learn from each other. A speech, on the other hand, is an oral presentation by one
person directed at a group. Based on my research at
http://en.wikipedia.org/wiki/Conversation. In this world, it is not possible for you to survive
without communcations or conversations. Everything is through this, making money, spreding
informations, interactions etc. The world cannot move and not be productive with this. For a
conversation to be fruitful and healthy it should really sound human and not fictitious since
nothing would be given birth if conversations are made for the only fact of speaking. It should
be clearly stated and understood.
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4 Whether delivering information opinions perspectives dissenting arguments
humurous asides the human voice is typically open natural and incontrived
When people talk to others and converse to others their human voice is very natural to
them, distinct, clearly different from others and unique. Even when giving out informations.
Stating their opinions and thoughts to others aguing and even in the humour side is entirely
unique and different when compared to others. Since, initially when god made us, we are all
different from one another and has the distinction among other masterpieces of our lord god.
One of the most uniqueness of us is our human voice. We speak, we interact, we defend
ourselves differently from one another. Which, frequently makes us special. The human voice is
incontrived meaning is very genuine and authentic to us. Every person in this world is described
based on their differences among people which ofcourse includes our human voices. No person
has the same human voice as another human voice. It really differs and no matter what would
never be the same because people do things individually, think diversely and reacts unlikely. I
think that the human voice should definetly be open to others coz ofcourse it is our uniqueness
which makes us very special. Apparently, people sometimes tend to react, defend and state as
others do which makes only degrades their capacity as humans. They do not use their natural
ideas but copy others ways. For me it is very important for us people to be very distinctive
because it shades and edge among others.
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6 The Internet is enabling conversations among human beings that were simply
not possible in the era of mass media
Before, without the internet or the world wide web people talk through letters, bringing
it in the post office then after a few days sends it to address where the sender wants it to be
received by. It takes days and even months depending on the place. Now, People use electronic
mail. Email is really fast it is sent and received in seconds, minutes at the most. All you need is
access to the Internet, an email program, and the email address of the person with whom you
wish to communicate every day, hundreds of thousands of people are communicating through
the Internet, conversing, collaborating, working, playing they do everything through the
internet. Friendships, marriages, are made and broken on the Internet. Clubs are formed.
Problems are solved. Jobs are found. Handicaps and disabilities make no difference. Through
email and the other methods of online communication, people have become best friends
without ever seeing or talking to each other. It is not uncommon for people to turn to the Net
for answers, but internet users should be responsible enough to know whats right from wrong
so that information delivered would be credible. Now, internet is very much easy to access I
think that people will slowly transcend by using the internet as the means of their
communication. Actually its not only sending and receiving e-mail but also the means of leisure
or entertainment. There are lots of things to make you entertained in the net. Things like the
access on games, movies and more. You can do everything on the internet.
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7 Hyperlink Subverts Hierarchy
What is hierarchy? It means, the business today. What is the Hyperlinks? Hyperlinks are
the websites, e-commerce, or inshort its the internet. In businesses before, you cannot react on
your boss. For instance, I'm a workers of a manufacturing firm, my boss is gettng too hard on
me. What should I do? ofcourse, stay quiet coz that's yout boss. You dont have the right to be
hard on him too. Now, there are blogs where you could defend yourself, act and talk to others
on what you feel. Does your know that you're blogging? No. Thats the big help of the internet
or the world wide web.In addition, Its really a fact that everything is being runned by the
internet. It conquers businesses today coz now we also have e-commerce. Where you could do
business while stting down infront of your laptop. You just post what you can offer. You just
simply sit down and wait for people who wants to have your products or services. Thats just as
simple as that. Against before, you have to go to different places to introduce your products. It
is very helpful using the web to businesses. Also, businesses uses the internet to help their
transactions to customers coz other businesses cannot entirely put their firm in the web and
make everything there. Finally the conclusion is, the world wide web had already conquered
the businesses ways on operations, advertising etc. Almost everything is done through the
internet rather than before. All manual.
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8.In both internetworked markets and among intranetworked employees,
people are speaking to each other in a powerful new way.
Based on the influence of internet to people I think that we can never live without the
internet. The internet is a vital part of our life. Just what I have mentioned before, on my past
blogs, internet is the means of communication of everyone. Internet technology is the most
popular means of communication and business transaction today,use for sending mails,making
calls and for business transaction. Communications have been made easier today through the
means of internet,not like the past century why business men well have to go to post office to
post mails,now you can do that
right inside you office with no stress,and the receiver get the message in minutes and this has
gone a long way to fasten communication in today world which is an essential part of a
business. Making of calls are also possible through the service of the internet today,and the
most interesting part of internet call is the cheap rate of their calls which make calls flexible for
business transaction,and that is what most people are using today. Not only businesses, but
also the market, they share to other people what they need, what they think about certain
products and what their reactions are.
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9. These networked conversations are enabling powerful new forms of social
organization and knowledge exchange to emerge.
People before dont care about the internet. How its used and how big help it could
give. They dont know that it will greatly impact their lives since its very helpful. How helpful?
You can connect to other people you dont know and ask for help. Talk to people to ask what
product is best, read other elses blogs to know whats in the market. Those kinds of questions
which the truth lies in the internet. Its not only a big help to your part but also a big help to
others. Through conversing with them you gain them new ideas and information maybe they
dont know that would surely help them. Also, when conversing to other people, you also get to
form such organizations which would help others. For instance, a group of bloggers already
improved a website regarding information regarding vertical markets. Isnt that great? As a
blogger you get to help other people who are not aware of the vertical markets. You get to help
them through the means of giving them extra knowledge by only sitting in their perspective
computers at home, after 5 minutes of reading your groups blog, they get to appreciate you.
For me the cool thing about conversing to others is you get to exchange information and learn
through the experiences.
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10. As a result, markets are getting smarter, more informed, more organized.
Participation in a networked market changes people fundamentally
The Internet Technology had greatly influenced the market. Markets gets smarter. How?
One influence is the bloggers. Bloggers being the market at the readers of the blogs that the
bloggers write is being examined by the readers. Just like a hoolah hoop turning around. Thats
how market gets smarter they get to know new ideas about what is new and in, and also they
get to know bad things about organizations or businesses. They become knowledgeable on
what brand to be bought for mobile phones, what brand of shoes is lasting etc. It has changed
the people, especially how they view businesses. They join theirselves in communities
associated with your type of product and see what people are talking about. How did the
Internet change the people? The internet changed the people because people became more
intelligent. They dont just believe in hearsay that this and that product is good based on biases
of organizations. For example, if you go to apple store, of course people engaged in that firm
would say that their products are of great quality, but the real truth will prosper in the internet
through blogs etc. People will not believe them, people are more intelligent now since the
internet is available 24/7 for them to be resourceful and find real information.
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11. People in networked markets have figured out that they get far better
information and support from one another than from vendors. So much for
corporate rhetoric about adding value to commoditized products
People in the market gets better information that from vendors. Why did I say this? Its
because if you for example go to sony appliance center and is canvassing a sony liquid crstal
display television. People in the sony appliance center will engage you to buy their products
since it is of good quality, without knowing sometime things that they say are untrue and
fictitious. The agents of sony only needs to increase their commissions and sales. Sometimes
people is being bribed by those kinds of agendas. On the other hand, the internet is the place to
be. The internet is where canvassing is great. Why? You get to know the real things about such
things. We people get information that are very relevant for our decisions. The greater the
exchange of data, the better the information is gained. Now, people are networked, they get to
share information. Being networked or connected can never be washed away since it is already
a genre of us people. If we have questions, we go to the internet right away. If we have queries,
we jump to our computers and post a question for example in yahoo answers. There are lots of
ways how people may be connected and never in this world after introducing the internet,
survive without it.
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12. There are no secrets. The networked market knows more than companies
do about their own products. And whether the news is good or bad, they tell
everyone.
There are not secrets! With this phrase, people may agree on it. Based on my
observations, secrets can always be hidden but never cannot be revealed. It is already proven
by many. No matter how you hide things it will always be revealed. Why? Is there a curse on it?
Well, we dont really know, but what I know is that humans are the most resourceful beings of
all. Because of the internet, is one of the heaviest reasons why secrets are known all over the
world. Even though youre in Africa and Im in the Philippines no matter how far we are, if you
have an internet connection even though running on dial up or wifi, you get to know the
revelations of the mass every second. Thats also the way how the market knows about the
hidden agendas or secrets of firms. Whether their products are of great value it is revealed. If
their products do not have value still it is revealed. This is the power of the internet. It makes
people very knowledgeable of what is happening in our industry. Every single second the world
revolves the internet is connected with it. Thats also the trend in businesses. Things are
broadcast in the internet about their products and services, thats what makes the market
intelligent.
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13. What's happening to markets is also happening among employees. A
metaphysical construct called "The Company" is the only thing standing
between the two.
What is happening in the market? The only thing happening in the market is only
conversations. Conversations? Is this important? Well, it is, it is very important. How is it
important? Through conversations markets talk to what product is in, what are their reactions
about the products, what they feel about it and should people buy the same product still?
These are only a few examples of what the market converse about businesses in the internet.
How is it related to employees? Its basically the same, they may also talk about their
companys product but much they talk about is the upper management, how they feel about
their bosss attitude. These are all conversations and these conversations in the side of the
markets and employees are the same. They exchange information and become knowledgeable
through others opinions and stories. The only difference is that employees is that they are in a
company. Still, has hierarchy. Theres the upper management consisting of the powerful CEO
etc. While on the other hand, markets have no The Company markets have no hierarchy.
Markets are all equal.
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14. Corporations do not speak in the same voice as these new networked
conversations. To their intended online audiences, companies sound hollow,
flat, literally inhuman
Corporations do not speak as normal people in the internet do. They dont speak for
their market but they speak for their own good. They value their products and only speak for
their corporations sake. They sound flat. They sound empty. In short they really dont care
about the internet. They dont care of what is the advantage of the internet for them. They
dont make the internet as their primary means of conversation towards their market.
Compared to the mass, compared to the market talking and conversing online. Corporations do
not primarily for me based on the quotations makes their market as their primary necessity.
Why did I say this? If the networked people was important to them, why not sound human, not
flat and not hollow. It just seems that firms and organizations do not like the trend of the
internet. On the contrary, they need to accept that the internet is monopolizing the business
world now. My opinion would be, organizations cannot accept the fact the internet is such a
great tool to make the world very open to conversations. So what? Its a great factor in their
firm, since people are open businesses no more can trap the heads of the people of only
information by them, but information whether good or bad about their products and services
by the means of the internet.
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15. In just a few more years, the current homogenized "voice" of businessthe
sound of mission statements and brochureswill seem as contrived and
artificial as the language of the 18th century French court.
Before, when businesses go out of their organizations and do things that would
encourage their market, they get the attention they wanted, and soon make people acquire the
goods that they are selling. People befoe without the internet and do not care about the
internet are being controlled by people who just turn things on what they want people tobelieve them. An example of this is, when a certain agent of something is wanting you to buy
their products, they get to bribe you and soon you will definitely buy their products. Its because
people do not know much about the internet. They dont have a place where they can read
reviews and ask for opinion. But now, because of the internet and the voices of people today.
Businesses mission and visions will never be listened anymore. Since every converses through
the internet, people do not mind of what businesses believe and businesses stand in the
industry. On the other hand, businesses still prepares and spend money and time to make
those brochures to make people bribed and come up with missions and visions. Because of the
great influence of the internet, people are highly addicted and mixed with it. People will never
care on things said by firms, on promises made by them. People will never believe on those
promises businesses make since people are getting more intelligent because of the great
influence of the world wide web.
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16. Already, companies that speak in the language of the pitch, the dog-and-
pony show, are no longer speaking to anyone.
Companys before can easily manipulate and control their market. In just by having a
freebie of their sub standard products, they get to encourage their market to buy almost all the
products they are catering. Before there where no means of communication to others but to
talk to the nearest person beside you, or to send those letters that would have a reply 10 years
after you send it. So, people will just believe what those agents of such firms says in order forthem to buy their products! In short there where no internet where people could directly ask
for opinions to people whom they dont even know where he or she settles Thats the power of
the internet, against businesses that makes the minds of the people turn to what they want,
the internet is a place where the reality bites! Based on our era or generation I should say,
companies ways of manipulating the minds of the market is no longer viable. People now are
thousand times more knowledgeable because the internet makes them to be so. No one in this
world will no longer let other people manipulate them just like businesses before do to their
market. Since the internet is just one click away to ask for help, to ask for opinions or on the
other hand, you helping others.
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17. Companies that assume online markets are the same markets that used to
watch their ads on television are kidding themselves.
Just like the other theses before this, companies view to their market is entirely different today.
Before, company thinks that whenever they have a nice and cool advertisement they will get their
market to buy their products. Businesses think that if they give freebies to their markets they get t o
encourage them to buy their good. That notion is ended when the internet came. Based on my
observation, since the internet is a great factor to people, businesses are challenged to have better
advertisements, services and products for their market since markets with the help of the internet can
never be manipulated. For me, very few people watches those cool advertisements rather surf the
internet to see what really is the quality of a certain product. My conclusion would be, since the
internet is a great impact to everyone, businesses partly also had a great competitor. Well, for me I
dont consider the internet a competitor or both businesses and the internet having a competition since
the internet is just an open space where people interact and learn. So, my conclusion is, as time passes
by businesses would not anymore make those fancy advertisements but to make their products and
services quality driven, for the internet would be the media for the people to know how their products
are close to perfection.
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18. Companies that don't realize their markets are now networked person-to-
person, getting smarter as a result and deeply joined in conversation are missing
their best opportunity.
Companies should not stick to just talking to their co- employees or co- workers. Just what other
company employee does, they just care about the people in their environment. Thats what they
prioritize. With that kind of system they will never hear what their market needs. They will never feel
the urge to do something better. Its because they dont care to the people that they are catering in the
first place. Companies should know how to engage their selves in conversations towards their markets.
Companies should not only talk and converse within their organization but outside of their organization.
Businesses exist not only for their selves but for their market so they have to make a way to reach their
market. The best way is by the means of the internet. They should connect to their market. They should
align their selves to their market. They should let their market fell that they care. they have to make a
way to communicate like share thoughts in the net or through forums then companies must make way
to be involved to their market to know their opinions, comments, and how they feel .
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19. Companies can now communicate with their markets directly. If they blow
it, it could be their last chance.
The internet is such a big help not only to us normal people but those big heads in the business
industry. With the internet people get to communicate to far flung places. Its because of Email messages
is sent and received in seconds, minutes at the most. All you need is access to the Internet, an email
program, and the email address of the person with whom you wish to communicate. Every day,
hundreds of thousands of people are communicating through the Internet, conversing, collaborating,
working, playing they do everything through the internet. Friendships, marriages, are made and broken
on the Internet. Clubs are formed. Problems are solved. Jobs are found. Handicaps and disabilities make
no difference. Through email and the other methods of online communication, people have become
best friends without ever seeing or talking to each other. It is not uncommon for people to turn to the
Net for answers! So what is the bottom-line? Companies can communicate directly to their market.
How? The internet. The internet is the most powerful way on how to communicate to your market.
Businesses should believe in the internet. How can they communicate? There are lots of ways, like
blogging, emails everything. The internet is the most vital means of communication nowadays sobusinesses should start using it and believe in it.
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20. Companies need to realize their markets are often laughing at them.
When you are in s business you should be too optimistic. Well first of all what is being
optimistic? For me, the meaning of being an optimistic person is when you think to positive. You think
that everything is alright and everything will come out fine. Why can this be your attitude in the business
world? If you think like this, youre assuming that you will not have problems, your assuming that your
market loves you very much, which is a bad attitude, because you will never improve your service to
your market. On the other hand you should think is a pessimistic manner. Pessimistic which means think
negatively, should always be keen, you should always think twice, are my customer happy? Are theysatisfied? You should always have questions like these since it will improve you and your business. You
should realize that every single minute your market is always making fun of you, personally or thru the
internet. They are always laughing at your service, products everything. So as a concern person in your
business you should minimize this. You should minimize the people making fun of you. So you always
have to make your business friendly and serve your market properly so that you could minimize those
people making fun of your business.
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21. Companies need to lighten up and take themselves less seriously. They need
to get a sense of humour.
Companies are too serious. Maybe that is one of their reasons why they dont want to
engage their selves to the internet. They should not only prioritize their products and their
services but also to prioritize the wanting of the mass. They should know how to joke around
and reach their market. How? Thru the internet, currently this is not possible, why? They dont
believe that the world wide web is the means of conversation of the people. They dont believe
that to reach their market they should go online and align their selves to the people. They
shouldnt act that they are higher than the others. They should learn how to reach their market.
They should not act that they are too serious and no one can ever catch them. I believe that
when you have your business you should know how to mingle with your market. It doesnt
mean that if youre the owner you will no more be friends to your market. You should let them
see that you care, you should let them see that you do not have any difference to them. You
should have the sense of humour. How to enhance your the humour of a company? Well for
me the way to enhance the humour of your company is not literally by looking stupid and sees
how people laugh at you but not to be too serious if people or your market sees that you are
approachable, then they will like you.
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22. Getting a sense of humor does not mean putting some jokes on the
corporate web site. Rather, it requires big values, a little humility, straight talk,
and a genuine point of view.
Companies should have sense of humor. What does it mean? To joke around? To laugh hard?
No! Definitely not, they should talk straight forward to their market. They shouldnt be too shy or too
high not to talk to their market. Companies are too serious. Maybe that is one of their reasons why they
dont want to engage their selves to the internet. They should not only prioritize their products and their
services but also to prioritize the wanting of the mass. They should know how to converse around and
reach their market. How? Thru the internet, currently this is not possible, why? They dont believe that
the world wide web is the means of conversation of the people. They dont believe that to reach their
market they should go online and align their selves to the people. They shouldnt act that they are
higher than the others. They should learn how to reach their market. They should not act that they are
too serious and no one can ever catch them. I believe that when you have your business you should
know how to mingle with your market. It doesnt mean that if youre the owner you will no more be
friends to your market. You should let them see that you care, you should let them see that you do not
have any difference to them. You should have the sense of humour.
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23. Companies attempting to "position" themselves need to take a position.
Optimally, it should relate to something their market actually cares about.
How can a company be in a position wherein he can be marketable? What does it mean
to be marketable? For me, the simplest meaning of being marketable is by the means of your
market giving you attention. If your market do not give a damn about you, then you are not
marketable, your products is not marketable. What should companies do? They should not just
talk about the good things of their product. They should not only prioritize their employees and
pay them right. They should not only go into the internet and advertise. They should not be
self- centric and prioritize their own good. But to prioritize their market. What do they have to
do in order to prioritize their market? Do they need to give them freebies? Do companies need
to bribe them? No, definitely not! Businesses and Firms should know first who their market is,
and relate to them. How do firms can relate to the market? Talk to them personally, ask them
what they feel and what they need. No matter what freebies you give out cif you dont relate to
your market, youre just wasting your time and effort. First of all, before anything else I believe
that you really have to keep in touch to your market and know what they need.
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24. Bombastic boasts"We are positioned to become the preeminent provider
of XYZ"do not constitute a position.
What does it mean to be in position? Simply position is a position where somebody is in.
Does it mean in business you have a position if your the number 1 dealer of sardines all over
the world? Well, primarily it is in the economy but not in any place in your markets mind. Being
in the right position is just what the 23rd theses says. it should relate to something their market
actually cares about. meaning They should not continue selling sardines to people who
doesnt care for them, they should not be self- centric and prioritize their own good. But to
prioritize their market. What do they have to do in order to prioritize their market? Do they
need to give them freebies? Do companies need to bribe them? No, definitely not! Businesses
and Firms should know first who their market is, and relate to them. That constitutes a position.
The true meaning of a position is being able as a firm or business feel that your customer gives
credit to you. Your market is happy for your existence, isnt that better than being the number
1 seller of sardines in the country? Well, it seems it is. For me, I believe that first before
positioning my own good and my own products, I should first be in a good position in regards to
my relation to my market, since if it do so, all the products will be admired and be given the
sense of attention.
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25. Companies need to come down from their Ivory Towers and talk to the
people with whom they hope to create relationships.
Companies view to their market is entirely different today. Before, company thinks that
whenever they have a nice and cool advertisement they will get their market to buy their
products. Businesses think that if they give freebies to their markets they get to encourage
them to buy their good. Businesses should step out of their well ventilated offices and go out to
the mass, go out and talk to them, let them feel that even your one of the board of directors
you care for them. You should know how to engage yourselves in conversations towards their
markets. Companies should not only talk and converse within their organization but outside of
their organization. Businesses exist not only for their selves but for their market so they have
to make a way to reach their market. Nowadays, markets are no longer easily manipulated,
they want to let those big heads talk to them so that they will get to feel that firms do not only
need their money but also their conversations and companions. Having a great relationship to
your market do not only mean that you have an edge against other firms, but you will get to
feel the loyalty and fidelity of your market.
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26. Public Relations does not relate to the public. Companies are deeply afraid
of their markets.
For me the public means the market. For the firms, the public means, those rich big
head like them. It means that whenever they make public relations, they make contracts about
their million dollar agendas. Well it is public relations, but not the public this theses is proposing
to. The public is the market. The public is the mass. The public is us. Companies are scared to
talk to their market? What should be the overlying reason? Are they scared or afraid to berejected? Why? I think that based on my own opinion, they find it boring and inefficient to talk
to their market and ask what they need. They find it time consuming and time wasting if they
talk to their market rather than talking to those big heads. They dont prioritize their market.
Do they think its proper? Well they maybe thinking it is but their market do not even care about
them coz their market feels that those firms dont care for them either. So it seems that they
really dont prioritize their markets, so their afraid to approach them, maybe because the
market/mass knows best and their agendas will flop! What should firms to in order for them tobe accepted by their market? Te answer is, firms should build good relationship to those
markets, so that those markets will find time to know what they have.
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27. By speaking in language that is distant, uninviting, arrogant, they build walls
to keep markets at bay.
What does it mean to speak in distant? It means speaking and talking far from
eachother. What does it mean to be uninviting? It means less appealing or not appealing at all.
What does it mean to be arrogant? It means lifting your chair with your hands. Does it sound
childish? Sorry though, it is being done by businesses today. They dont find time to talk to their
market. They dont find time to know what their market needs. What matters most for them is
to give best products, but the problem is to whom? Since they dont even find time to talk to
them. By these bad practices, businesses distances their market away from them. They just
throw out advertisements, but they dont talk to their market face to face. Maybe before they
can persuade their market with those distant messages but now, markets are more
knowledgeable and intelligent they know what convincing things are and lies. Markets inorder
to believe want fine relationship to those businesses. By just being arrogant of your products
and lifting your chairs up, you just make your market further to you. You distant your market
from you and make them feel that they are less important.
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28. Most marketing programs are based on the fear that the market might see
what's really going on inside the company.
Almost all companys has hidden agendas. Almost all companys hs dirty secrets. Thats
what people dont know. But, now its beginning to spread. No companys will ever be
productive for long if they keep on hiding their agendas. But, their too good until now they kept
on hiding still markets are bribed because of their marketing programs. What are these
marketing programs? These programs are the things businesses do in order for them to be
known by the public in spite of the dirty things that they are doing. They give discounts, they
give out freebies, they help charities etc.initially people are happy and glad of what they hear
but they dont know that those companies do that for their secret mission to be hidden. I
believe that no companies will ever succeed in this kind of practice. They will just realize profit
and earn in the start but afterwards fail and lose. For me, doing those secret things in a
business is very much immoral. Firms do those things just for the sake of their own good but
not for the sake of their customers or market. Everything done will have them pay for it. I
believe that what you do to others it will eventually go back to you. Thats what should be
addressed to those firms, markets can be manipulated but so are they. Not by the market, but
by God.
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29. Elvis said it best: "We can't go on together with suspicious minds."
We all know that business have their own hidden agendas. Businesses do not care of
what people will think about their company and businesses do not care of what impression
others have towards them. What businesses care about is that the products offered would
make the customers buy. For me, this phrase is a little bit challenging to explain but for me the
meaning of this is, businesses cannot go in the minds of the market today. Businesses cannot
bribe the market today. Since the market is intelligent enough to know how businesses becometo secretive about their agendas. Especially to those businesses whom really does secret things.
we cant go on together with suspicious minds says elvis, ehich is for me Elvis plays a role as a
big head in a certain business. The meaning of suspicious is, tending to believe that something
is wrong. That suspicious word is for the knowledgeable markets we have. If the people
knows and thinks that something s going on in a business, those businesses cant do anything
about. Which the statement declares. Maybe before when markets dont care about
businesses, elvis can say that they can go together with suspicious minds, its because markets
dont know anything about businesses. Markets are not updated of what suspicious things are
going on. For me, if my understanding of this phrase would be the right meaning of it,
businesses shouldnt really do secret things, or hide things from their market. They should learn
how to converse and communicate so that there is a two way connection between the market
and the businesses. People today can no longer be manipulated. If they have suspicions, it will
stuck to their minds and dont care.
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30. Brand loyalty is the corporate version of going steady, but the breakup is
inevitableand coming fast. Because they are networked, smart markets are
able to renegotiate relationships with blinding speed.
First of all what is brand loyalty? Based on research on Wikipedia.org, Brand loyalty, in
marketing, consists of a consumer's commitment to repurchase the brand and can be
demonstrated by repeated buying of a product or service or other positive behaviors such as
word of mouth advocacy. True brand loyalty implies that the consumer is willing, at least on
occasion, to put aside their own desires in the interest of the brand. Brand loyalty has been
proclaimed by some to be the ultimate goal of marketing. But nowadays, is brand loyalty is still
being done by the market? Maybe others still do but most of the market dont. Why? What
should be the reason? The reason is, people are networked. People are connected and people
are always talking to eachother. So it means that they will never be bribed anymore. People are
easily communicated. People talk to other people through the internet at a very fast binding
speed. People share information through blogs and emails. People are smart compared to
those markets before. Its also because of the fact that they are connected easily and because of
the internet. Businesses can no longer twist the minds of the people. They can no longer bribe
the people. People thinks quickly, people are smarter. Because of the fact that people are
networked, it a great impact on businesses side. They can no longer play, they should make
products of quality, so that people will acquire it, people will like it, and people will have brand
loyalty.
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31. Networked markets can change suppliers overnight. Networked knowledge
workers can change employers over lunch. Your own "downsizing initiatives"
taught us to ask the question: "Loyalty? What's that?"
Before, communication is such a gigantic controversy since it is very hard to do. People
uses pen and paper and sends their messages through mail. And then comes the telephone
which makes it sort of easy. Now, People use electronic mail. Email is really fast it is sent and
received in seconds, minutes at the most. All you need is access to the Internet, an email
program, and the email address of the person with whom you wish to communicate every day,
hundreds of thousands of people are communicating through the Internet, conversing,
collaborating, working, playing they do everything through the internet. Because of the
networked people, because of the internet in businesses it is very easy to search information
for your firm. You can easily search information, you can easily make contracts, you can easily
back out. Everything vital for a business to run is being manipulated through the internet. Its
very easy to change suppliers. Its very easy to change employers. They are not one mail away
but one e-mail away. Actually you can do it by seconds. Also, it is not only for businesses but as
well as the market. So, because of the ever changing things that are happening loyalty is no
longer practiced. For instance, as a manufacturing company, if you find other materials cheaper
rather of your existing supplier, then you change suppliers. Its that easy, with the internet, you
can already communicate. Well, the disloyalty happening to businesses and markets nowadays
is partly wrong for me, but on the other hand it is really happening in businesses and it is
already inevitable to change suppliers, employers etc. The most constant thing in this world is
change maybe thats one of the reasons why loyalty is no longer respected.
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32. Smart markets will find suppliers who speak their own language.
Why are markets smart? How do they get smart? Before, markets dont care, before
markets just purchase things without knowing where it came from without knowing who made
it, and without knowing what it is made of, what matters to them is that they had the chance to
experience the benefits of a certain product. Those markets before is said to be stupid markets
now. Stupid market does things which smart markets do before. They dont care where their
products came from, what a matter for them is simply to buy and acquire the product.
Compared to our generation now, people are much knowledgeable of suppliers who give
quality products. Actually those suppliers are businesses as well. They look for suppliers or
businesses that are different from others. They look firms that would satisfy their needs. They
look for businesses that will make them benefit to what they want. They dont want those
businesses who just bribe their market, but does not perform what they promise to give to
their market. Businesses must be very keen that their markets are networked and are
conversations. Suppliers/ businesses are easily known throughout the network. There is no
need for the businesses to bribe the market. Markets will be the one to consider if those
businesses will be chosen by them. For me, I think that businesses should think of a unique and
distinctive way to reach their market so that markets would be able to glance at them. As time
passes by, the internet greatly impacts how the market decides. They find suppliers of products
they want by not even having the business talk to them, so as a result with the internet, market
easily do decisions.
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33. Learning to speak with a human voice is not a parlor trick. It can't be "picked
up" at some tony conference.
First of all what is a human voice? The meaning for me of the human voice is how we
speak, obviously because of the word voice but the thing is, the human word. What is does
it take to be a human? Well being a human is such a wonderful blessing an entity can have.
What I mean by this is, gadgets arent human, food arent human, books arent human. We
people are human. Being a human consist of not only a voice but a human voice which is
distinctive and unique, human voice means every person has different ways on expressing their
ideas, and expressing their selves. Things we say are innate because ideas in our minds never
had been equal to the ideas of others. The human voice is not bought compared to a cheap
parlor trick. Why is it compared to a parlor trick? Its because, a parlor trick can be bought while
the human v