VERTICAL - Image and Video Upload, Storage, Optimization...
Transcript of VERTICAL - Image and Video Upload, Storage, Optimization...
VERTICALA MOBILE APP FOR VERTICAL VIDEO EDITING
GENERAL ASSEMBLY SFUXD 61_TESS HANNEL
LET’S BE REAL.
You. Love. Videos.
Of course you do! They’re delightful, entertaining, and a great way to make fun of your friends.
Eternal love and happiness
Video contentYou
But also...
Smartphone users hold their phones vertically about 94% of the time.Medium“
Rather than looking upon vertical video as a negative, social networks are embracing the format.Medium
The future of video, it turns out, just may be vertical.The New York Times
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How much video content are people watching and sharing on mobile?
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How do people watch and share video content on mobile?
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What’s frustrating about watching and sharing video content on mobile?
RESEARCH GOALS
I’m constantly watching videos on my phone on Tumblr, Instagram, and YouTube.
Conley,28
USER INTERVIEWS
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I HATE turning my phone sideways to watch videos. I’d rather die.
Jim,26
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For some reason I’m never able to trim in editing apps. I’d like to be able to select a very specific part of a video.
Cole,25
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I rarely watch videos over 1 minute long.
Jim,26
“ I mainly use video for humor and to connect with friends.
PJ,26
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I don’t have Instagram, but use videos/photos on social media to promote my personal film work.
Amasha,20
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USER INTERVIEWS
I like making videos, but I don’t have a lot of time.
I watch video content on my phone!
I haven’t found an editing app I like enough to use consistently.
People need a way to easily edit and view videos on their phone, because that is where they watch the majority of video content.
PROBLEM STATEMENT
I believe that if tech-conscious groups and creative professionals have a way to easily edit video on mobile, they will create more engaging content that audiences (and friends!) want to watch.
HYPOTHESIS
Age26
OccupationSocial Media Manager
Income$70,000
ResidenceSan Francisco
EducationCollege Grad
Sometimes it feels like my whole job is just posting Instagrams. I want more time to think about strategy!
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George Michael works at a small ad agency as a social media manager. He enjoys his job because the small company size allows him to be creative and take a lot of control over his projects. However, he doesn’t have a technical background in editing or design and finds the creation of social assets for his company and his clients time consuming. The agency provides top-of-the-line phones and computers, but his issue is understanding and using the tools at his disposal.
User GoalsSave time while editingCreate engaging content
Pain PointsDoesn’t consider himself an ‘editor’No technical backgroundOverloaded at work
PERSONA 1: GEORGE MICHAEL
Age21
OccupationContent Creator
Income$90,000
ResidenceLos Angeles
EducationCollege Grad
I’m like totally into this trip to Death Valley because my girlfriend @boobabe did it and it’s like actually soooo beautiful and if I wear white I’ll be channeling some major Solange visual album vibes which is really what I’m going for in 2018 you know?
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Lulu aka @lululady aka Louise aka Lu works a part time job as a hostess, but is trying to make it in the world of branded content. She has hundreds of thousands of followers on multiple social media platforms and her numbers just keep growing, partially due to the barrage of content she feeds them every day. She’s a young and savvy tech user who understands that constant, high quality content is the key to success in her industry.
User GoalsHigh quality video contentHigh volume of content
Pain PointsShort on timeAlways on her phone, almost never desktop
PERSONA 2: LULU
NAME PLATFORM UI/EASE OF USE DESIGN/BRANDING
EASE OF CONNECTING WITH OTHER USERS
EASE OF MAINTAINING A RELATIONSHIP
PRICING STRUCTURE
WebsiteMobile app
Mobile app
WebsiteMobile app
Easy to use and fairly intuitive. Benefits from using a lot features users knew from Snapchat.
Gallery visuals work well to pack a lot of options/content in.
Retro gradient with black and white text let’s the content do most of the talking.
Script wordmark and retro gradient color feel fun, young, and artistic.
Stories is just one element of the larger app.
Easy and addicting. Large user base already exists.
Newer features like direct messages groups makes communication even easier.
Easy. Free service with lots of existing users and incentive to revisit the app to communicate and share with friends.
Free
Fairly intuitive.
More editing options than Insta.
Not sure if you are able to record vertical video – could be fixed frame.
Less sticker/GIF options than Insta and updated less often.
Feels like an Apple product, black backdrop with simple white iconography for tools.
Feels more mature than Instagram.
Other users are your contacts. Easy to share through text or email with export button. Not sure if group message is possible.
Easy enough, free service. Feels isolated. I would visit the app with the intent of creating a video, no browsing option like Instagram.
Free
Easy to use.
Huge amount of content to search through.
Neon and retro with black backdrop. A bit like Clips meets Instagram.
Youthful, modern, and of the internet.
Can create a profile and share / save GIFs.
Easy. Free service. Offers extensions like GIPHY keyboard and GIFCam.
Free
ObjectiveVertical is a mobile video application designed to allow users to create short, engaging content,grounded in the reality of our short attention spans and voracious appetite for content.
Target AudienceYoung people with a social media presenceCreative professionals in video, advertising, digital media, social media, etc.Hobbyists who enjoy casual video editing
User GoalsEdit video quicklyCutting edge and engaging edit optionsAccess to any type of content — personal, online clips,etc!
PROJECT BRIEF
USER GOALS
Edit video quickly
Choose specific content
Modern features
Easy to navigate
Create short videos
Screen recording
Tap into popculture/humor
Edit how I’m used to (iPhoto capabilities)
I like cutting edge technology
I’m conscious about what I post
FEATURE PRIORITIZATION
Take video in app
Upload video from camera roll
Edit video in app
Export to camera roll
Search / add video clips from YouTube
Cropping capability
Clipping capability
Filming styles (superzoom, handsfree)
AR features
Music addition
Share to social
Add graphics in app
NEED SHOULD WANT
Preview story on platform of choice
Clear editing interface modeled after existing apps
Editing in “chapters”
Save Video to Story
Home
Sign In
Camera Mode
Search Record Upload
Review Story
Export
Add Text Add graphic Trim
Select Video
Scrub
Library
Select
Trim
USER FLOW
PROTOTYPES & USABILITY TESTING
PAPER PROTOTYPE
LOFI PROTOTYPE
MIDFI PROTOTYPE + USABILITY TESTING
Defining search vs upload
More context on complex screens
Clearer navigation
HIFI PROTOTYPE VIEW PROTOTYPE
NEXT STEPS
Additional features — AR face masks, filters, music, etc
Screen recording
Share directly to different social apps
THANK YOU!
GENERAL ASSEMBLY SFUXD 61_TESS HANNEL
Eternal love and happiness
Video contentYou