Version: [3.3] Last Updated: 18 April 2019...to enjoy various spaces such as department stores,...

Version: [3.3]

Last Updated: 18 April 2019

Copyright © TAUSCHBLOC 2

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2.1. Problems of Offline Market from the Perspective of

Shopping Malls and Brands

1) Global Powers of Retailing 2018 by Deloitte

2) Omni-Channel: A service that enables consumers to search for and purchase products across a variety of channels including

online, offline, and mobile.


2.2. Problems of Offline Market from the Perspective of the Consumer

2.3. TauschBloc


3.1. Description of Terms


3.2. Components of TauschBloc

consumer

behavior

analysis

algorithm

s


3.2.1. TauschBlock chain

3.2.2. Shopping Mall Integration APP

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3)Shoppertaiment: A compound word combining shopping and entertainment, it refers to the idea of allowing customers

to enjoy various spaces such as department stores, grocery stores, and movie theaters in a single cultural space,

encouraging them to conduct purchases and cultural activities at the same time.

4)Malling: A concept similar to shoppertainment, a new lifestyle in which consumers conduct various activities in an offline

mall including shopping, dining, and cultural activities.


Shopping Mall

Consolidated

Information

Context Shopping

Share User Experience

and IoT Data

Digital Asset

Management

Hallyu (Korean Wave)

Contents

Wangheung Influencer


3.2.3. IoT Convergence Platform


3.2.4. Tausch Server

3.3. TauschBloc Ecosystem


3.3.2.


Consumer

Smart contract condition regarding

shopping information the consumer wants

(TUC compensation)

TUC compensation rewarded to shopping

malls and brands for shopping

information matching with smart contract

IoT-enabled target popup ads

IoT device data collection

Mutual

communication

Smart

contract

usage fee

Smart contract usage fee

TUC compensation rewarded to individual

consumers matching with smart contract

+ Target advertisement contents

Collect consumer personal information

Mobile target push advertisement

Smart contract condition regarding target

advertisement suggested by shopping

malls and brands (TUC compensation) +

Target advertisement contents

Usage fee for TUD

TUD regarding

target consumers

Consolidated data

matching consumer

information with

behavior

TUC compensation

for consumer’s data

Consumer’s providing data

TUC compensation for consumer’s data

Target advertisement and TUC compensation of shopping malls and brands

TUD acquisition and usage fee of shopping malls and brands

Shopping information that consumer wants and TUC compensation

IoT

Convergence

Platform

Shopping Mall

Integration

APP


3.3.3. TauschBloc Ecosystem Process


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3.3.4. TUC

5) Context Shopping: A sales strategy immediately substituting the consumer’s desire with a purchase when the

consumer’s desire for a purchase occurs using automated technologies including artificial intelligence (AI)


3.3.5. TUC Coin Model


𝑇𝑢

𝑇𝑡

𝑇𝑝

𝑇𝑖

𝐹𝑐

𝐹𝑑

𝑉𝑠

𝑉𝑟

𝐶𝑢

𝑅𝑑


𝑉𝑠 = 𝑓(provided data, weighted data valuation value)

𝑉𝑟 =𝑉𝑆

∑ 𝑉𝑆

𝐶𝑢 =𝑇𝑢

𝑇𝑡

𝑇𝑝 = Σ𝐹𝑐 + Σ𝐹𝑑 + Σ𝑇𝑖

𝑅𝑑 = 𝑉𝑟 ∙ 𝐶𝑢 ∙ 𝑇𝑝


3.4. TauschBloc s scalability

3.5. Partner


Category TUC Share

Total Issued 5,000,000,000 100%

Token Sale 1,250,000,000 25%

Infra structure 500,000,000 10%

User Growth Pool 1,250,000,000 25%

Marketing 500,000,000 10%

Partners Affiliation 750,000,000 15%

Team & Advisor 250,000,000 5%

Reserve 500,000,000 10%


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Version: [3.3] Last Updated: 18 April 2019...to enjoy various spaces such as department stores,...

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