Version 1.0 D-Link HQ, Jun. 2010

Sales Guide for 1-Ch H.264 PoE Video Encoder

D-Link Confidential

DVS-310-1

o Contents Video Encoder Introduction

What is CCTV What is Video Encoder Why Video Encoder

Product Overview Target market Positioning Highlights Selling Point Technology Briefing

Product RoadmapProduct Application Guide

Competitors Analysis Key Comparison

What is “CCTV”

•Traditional surveillance system can be applied to observation from a distance by means of analogue video camera, the video camera also called CCTV (Closed-circuit television). An analogue video signal output from CCTV to recorder by coaxial cable.• Before digital video and IP network technical become popular and standardization,

traditional analogue video camera system already have 67 years history (The first CCTV system was installed by Siemens AG at Test Stand VII in Peenemünde, Germany in 1942).•Most of market analysis report indicate that : compare with IP base video

surveillance, CCTV still have large market share in worldwide

• Note: referecen data from Wiki

o Video Encoder Introduction

What is “Video Encoder”•An IP video encoder converts analog video(CCTV) signals into IP video streams. The IP

video encoder can stream digitized video over IP networks in the same way that an IP Camera can. Because an IP Video encoder uses IP protocols, it can stream video over any network that IP can use, including via a modem for access over a phone or ISDN connection. With the use of a video encoder attached to an analog camera, the video from an existing surveillance system can be converted and networked into a new IP surveillance system.

• Note: referecen data from Wiki

CCTV(Analogue Camera) Video Encoder Network Camera

o Video Encoder Introduction

Why “Video Encoder”•In the video security industry a video encoder is a device to which one or more video

sources can be attached. Video encoders are used to give existing analog systems network connectivity. Video encoders are essentially transmission/ telemetry / monitoring devices. Viewing is done using a web browser or in some cases supplied software. These products also allow the upload of images to the internet or direct viewing from the internet. In order to upload to the internet an account with an ISP (internet service provider) may be required.

• Note: referecen data from Wiki

o Video Encoder Introduction

Digitalize Demand

DVS-310-1 provides the opportunity to take advantage of many benefits that digital technology offers, perfect for installations where analog fixed cameras to be used in an IP-based video surveillance system

Saving Money

Keep exist CCTV system and add video encoder, it is the ideal choice for bank offices, airports, governmental, industrial buildings, traffic surveillance, and prisons, essentially anywhere an analog surveillance system is already installed.

Reduces Risk

Video encoder can service each camera independent and save data to several different storage target.

o Product Overview - Target Market

1-channel H.264

DVS-310-1 is first 1-channel H.264 video encoder (Server) in D-link surveillance product line.

Professional

Designed for migrating an existing analog CCTV (closed circuit television) to an IP-based video surveillance system.

PoE

An 802.3af compliant power over Ethernet (PoE) module is built-in to ease the installation process.

o Product Overview - Positioning Highlights

o Product Overview - Selling point

Local SD slot support both SD 1.1 and SDHC 2.0 storage card Real-time H.264, MPEG-4 and Motion JPEG compression Simultaneous multi-stream support 2-way audio support IEEE 802.3af PoE 3GPP mobile surveillance Built-in Samba client for NAS Supports HTTPS streaming Privacy Mask feature Advanced Event Management functions Supports multiple access list Low power consumption

Software feature Triple codec simultaneous

- H.264, MPEG-4 and MJPEG multi profile Up to 30/25 fps @ D1 resolution (NTSC/PAL) Advance alarm handling

- Motion detection / Video loss / Network loss / FTP / e-mail handler- Pre/Post buffer for image/video clip capturing DDNS & UPnP supported D-Link API

Hardware 2-way audio PoE DI x 2, DO x 1 RS-485 SD Slot Compact size Robust aluminum housing

o Product Overview - Technology Brief

• Alarm In Device • Alarm Out Device

• PTZ Device

o Product Overview - Technology Brief

Scenario example ,

• 11

H.264 H.264 is a best standard for video compression. It is also known as MPEG-

4 Part 10, or MPEG-4 AVC (for Advanced Video Coding). H.264/AVC is capable of providing good video quality at substantially lower

bit rates than previous standards without increasing the complexity of design.

In the IP surveillance application, H.264 will be a better compression method where there are demands for higher frame rate and higher resolution videos.

H.264 can reduce the size of video stream around 80% compared with the Motion JPEG and as much as 50% than MPEG-4. Thus less network bandwidth and storage space are required.

o Technology Brief

• 12

H.264 Quality The improved compression performance of H.264 comes at the price of

greater computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video.

A video frame compressed at the same bit rate compared as below figures:

o Technology Brief

* Picture source: Vcodex White Paper: An overview of H.264

• 13

HTTPS for network security Hypertext Transfer Protocol over Secure Socket Layer or HTTPS is a URI

scheme used to indicate a secure HTTP connection. It is syntactically identical to the http:// scheme normally used for accessing resources using HTTP. Using an https: URL indicates that HTTP is to be used, but with a different default TCP port (443) and an additional encryption/authentication layer between the HTTP and TCP.

o Technology Brief

14

HTTPS (cont.) The HTTPS cannot be enabled if there is no certification on the device. There are three possible ways make you can enable the HTTPS, create

certificate request and upload the certificate file which is signed by third party already, create self-signed certificate automatically and Create self-signed certificate manually.

o Technology Brief

• 15

Privacy Mask for personal secret Privacy Mask feature allows you to block out certain sensitive zones for

privacy. You can set up to five privacy mask windows in the same screen. Privacy masks will appear on all video streams and recording videos and will overlap with motion detection windows. As seen in the figure below, the masked area does not detect any motion.

o Technology Brief

SD 1.1 Maximum capacity 4G Bytes

SDHC 2.0 Maximum capacity 32G Bytes

When video bit rate set 500kbps, 32GB can save 3 days video data.

Local SD slotLocal SD storage for network loss event purpose,

o Product Overview - Technology Brief

Content of SD card remote accessible • SD card content can be read, download by web user interface. User

doesn’t need to get data from card.

• Support format function (FAT32)

o Product Overview - Technology Brief

• Notebook/PC

• DDNS Server

• Gateway

• Mail Server

• PC 1

• ADSL/Cable modem • AP router

• D1, MPEG4, 30FPS

• D1, H.264, 30FPS

Multi streaming

• Support H.264, MPEG-4 & MJPEG and 3 multiple profiles simultaneously.

• Profile 1• Profile 2

• PC 2

Analogue CCTV camera

Coaxial cable

o Product Overview - Technology Brief

• Profile 3• QVGA, MJPEG, 20FPS

• DVS-210-1

1 channel MPEG4, MJPEGD1 @ 30 fpsSD slot Two way audioDI/DO, RS485

• DVS-310-1• 1 channel

H.264/ MPEG4/MJPEGD1@ 30 fpsSD slotTwo way audioDI/DO, RS485PoE (HW:B1)

• DVS-310-4

• 4 channelH.264 / MPEG4, MJPEGD1 @ 30 fpsSD slotTwo way audioDI/DO, RS485PoE

• (Temp.)

P r i c e

Feature

o Product Roadmap

• IP-based Surveillance

Access live video anywhere Recording and event management

o Application Guide

• Full featured one box design

The easy way to update traditional CCTV system to advanced IP surveillance

Bi-directional audio transmission PoE 2 x Digital Input 1 x Digital Output 1 x RS-485 SD card for event

• Update analog to digital

o Application Guide

o Competitive Analysis

P r i c e

Features

D-Link DVS-310-1

AXIS Q7401

$500

ACTi TCD-2500

ACTi TCD-2100

$400$300 $500

Vivotek VS8201

o Key Comparison – DVS-310-1

[ Please refer to the Competitive Analysis File for a detailed comparison ]

Feature D-Link DVS-310-1

AXIS Q7401

ACTiTCD-2500

Profile H.264, MPEG-4, MJPEG Simultaneous

H.264, MJPEG Simultaneous

H.264, MPEG-4, MJPEG Simultaneous

Resolution 720x480720x576

720x480720x576

720x480720x576

PoE Yes Yes No

Local storage SD SD No

Web price for reference $350 $599 $449