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Commercial, Vedanta Ltd.

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Real Estate’s Expectations from 2021- 22 Union Budget Anuj Puri, Chairman ANAROCK Property Consultants

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004  »  January - February 2021  »  Construction And Architecture Magazine

ACCELERATED ADOPTION OF SMART TECHNOLOGY AND DIGITAL SOLUTIONS ENABLED US TO PROVIDE A POSITIVE STEP CHANGE IN PRODUCTIVITY

What are the things that you have achieved in your field in the previous year and are looking forward to growing with ahead?

2020 was the year that brought business resilience and

human tenacity to the forefront to battle one of the

worst crises we have faced in living memory. At Vedanta,

our first priority was to ensure safety of our people,

communities, families, and business partners. The second

was maintaining continuity of operations as aluminium is

a raw material of strategic importance to the country and

Vedanta Aluminium is the largest producer of aluminium

in the country.

Accelerated adoption of smart technology and digital

solutions enabled us to provide a positive step change

Ajay Kapur, CEO – Aluminium & Power and MD – Commercial, Vedanta Ltd.

in productivity as well as design and quality, with safety,

precision, and efficiency. We not only changed our

product mix rapidly to meet evolving market demands

but worked closely with our customers to develop

new products and product variants to cater to their

requirements. We launched Vedanta Spark, our own

incubator for start-ups to accelerate the adoption of

emerging technologies.

Our long-term vision for Vedanta Aluminium is to

become the world’s leading, digital-first, fully integrated,

lowest cost and most sustainable aluminium producer,

with customer-centricity at the heart of business

aspirations. Over the next few years, we plan to unlock

the potential of our entire installed smelting capacity

of 2.2 MTPA, and covert our product portfolio into 100%

036  »  January - February 2021  »  Construction And Architecture Magazine

Cover Feature

value-added products with a focus on catering to and

developing the domestic market, fostering strong

partnerships with customers and leveraging R&D

for high-end customizations and value-additions for

emerging applications of aluminium.

What will be the economic angle of our country and specifically in the construction industry in the upcoming 5 years?

India’s economy in the next five years will be driven by

manufacturing growth on the back of a strong economic

recovery. India’s construction sector is expected to be

the third largest in the world after China and US, with

an overall value of $1 trillion by 2025. Largely due to

the rapid growth of urbanization and employment

opportunities, market forecasts predict a significant rise

in construction activity in 2021 as the sector strives to

overcome the effects of the pandemic. We are already

witnessing a gradual resumption of infrastructure and

housing construction projects across major cities in the

country, which is reflected in the increased sales of

billets and extrusions.

What do you feel about the new top projects coming up in India? How are they likely to affect the construction industry?

Construction in India will be dominated by urban

development projects that will be government and

public-funded projects, the key growth drivers among

which shall be projects like Smart Cities, industrial

corridors, railway stations, mega ports, and commercial

spaces. According to Invest India, by 2025, the construction

market in India is expected to grow at 7.1% each year. It

currently contributes to 9% of the GDP and the overall

outlook for the construction industry for the next five

years looks positive, riding on government spending-led

development projects. These projects stand to gain

significant support from domestic producers like

Vedanta Aluminium, in terms of high-quality value-added

aluminium products specifically tailored for a wide array

of applications in the construction sector.

What are your long-term plans to stay in the competition while also keeping up with the latest economic trends?

As India charges ahead to become a global

manufacturing hotspot, value-addition and innovation

are expected to play a key role in modernizing the

landscape of manufacturing. With a robust focus

on manufacturing excellence, India’s portfolio of

value-added products such as metals and super alloys

is expected to grow exponentially.

To capitalize on the same, Vedanta Aluminium plans

to fully utilize its existing capacity of 2.2 MTPA, add

new product lines and additional smelting capacity

of another 1 million tonnes over the next 3 to 4 years

in collaboration with globally reputed business

partners. With an eye on developments in the global

markets, Vedanta Aluminium has brought together

R&D, Technical, Operations and Marketing expertise

in a Centre of Excellence to invent the next big thing

in aluminium. We are focusing on expanding our

value-added aluminium products and alloys as a key

growth strategy and have already crossed the 50%

mark. The pandemic has also fast-tracked adoption of

digital-first ways of working at Vedanta, which helped us

respond to fluid market conditions, changing customer

needs, disrupted supply chains and employee safety

with agility and accuracy. We believe that these

progressive, scalable, and sustainable steps will reap

us great benefits in the years to come.n

Construction And Architecture Magazine  » January - February 2021  » 037