Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015
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Transcript of Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015
identify market opportunities1
bring great products and services to life2
build the capabilities to sustain them3
We help organisations to:
!
INSIGHTS-DRIVEN STRATEGIC DESIGN APPROACH WITH TECHNOLOGY AS A
NATIVE CAPABILITY
ALL OF THE ABOVE, BUT EXPERIMENTING WITH MORE ENTREPRENEURIAL MODELS
!
Skype in the Classroom School in the Cloud Macmillan Skype Buddy Skype Workspace
NEW SERVICE LAYERS AROUND AN EXISTING PRODUCT
!
Skype in the Classroom
Simple Directory
Lesson Plans
Scheduling
Guest Speakers
Virtual Field Trip
Mystery Skype
Computer Science
Login using Skype
Analytics & OptimizationProfessional
Networking
!
Gary Bramall Global Senior Brand Director, Microsoft
“Made by Many took us on a magical journey, inspired by the way teachers were hacking Skype
to connect their classrooms.”
Gary Bramall Global Senior Brand Director, Microsoft
“Together we grew it into an everyday learning tool that’s become a million times more successful than we could
possibly have imagined, and became the ultimate manifestation of Skype’s soul.”
INSIGHTS-DRIVEN STRATEGIC DESIGN APPROACH WITH TECHNOLOGY AS A
NATIVE CAPABILITY
ALL OF THE ABOVE, BUT EXPERIMENTING WITH MORE ENTREPRENEURIAL MODELS
!
Business Market
High margin on owned assets 80% of the catalogue Classical expertise
Growth of streaming services Death of high street stores Large casual classical audience
Audience
Underserved audience of boomers Annoyed by radio advertising
Composed
A groundbreaking new D2C service of online classical music streaming.
Entirely new service design and technology capabilities for Universal
&
!
Geography Emotional context
Competitors
Habits
Lifestyle
PatternsBudgets
Familiarity
Flexibility
Technology
Contexts Culture
Family
WealthLife stage
EducationCreating a service around customers
100+ qualitative research sessions Evidence-based decision making Iterative approach to launches to learn continuously
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Creating a business around the serviceCreated a new venture with Universal Recruited a core team in London Expanding from 1 to 25 territories in 2015/16
!