Launching its Bridal Collection

Presented By:

Amardeep Dubey

Krupesh Shah

Lebin Varughese

Nasir Rafiq

Gurjeet Dhaliwal

V

E

R

O

M

O

D

A

-

ADAA

http://www.kilobytes.in/

• European fashion company

• Launched in 1987

• Owned by Danish BESTSELLER

• Based in Brande, Denmark

• Network of 22 countries,

• 650 large concept store

• 14,000 retailers worldwide

http://www.kilobytes.in/

Product Range

• Apparel

– Blazer & Jackets Apparel

– Trouser, Jeans, Leggings

– Dresses, Tops

– Skirts, Shorts

– Swimwear, Knitwear

• Fashion Accessories

• Footwear http://www.kilobytes.in/

http://www.kilobytes.in/

New Product Development – “ADAA”

• Idea Generation

– Increasing Demand

– New Opportunity

• Idea Screening

– Price Sensitive

– Huge Investment

– Competition

– Marketing & Promotion

http://www.kilobytes.in/

Continued….

• Concept Development and Testing

– Not to venture into Sarees

– New designers on panel

– Ready to wear bridal wears

– VERO MODA Fashion Week

• Marketing strategy development

– Fashion Show

– Organizing shows with well established designer

– Celebrity endorsement http://www.kilobytes.in/

Continued….

• Business Analysis

– Season demand

– Competition from local players

– Non conventional venture

• Product Development

– Concepts, Sketches, CAD prints

– Multi Brand stores involved in distribution

– Ready to Wear / Custom Made Designs

– Multi – Faith Clothing

• Commercialization

– Launch preceding wedding seasonhttp://www.kilobytes.in/

Brand Personality

• Brand as a Product

– Worn by high class people

– Clothes are of great quality & design

• Brand as a Organization

– Domestic retail sector giant

– Socially responsible leader

• Brand as a Person

– Independent & Sexy, Confident, Mature, Fashion, Stylish, Sophisticated, Elegant, Classy, Urban & Youthful

http://www.kilobytes.in/

-Design,

-Built with finest material,

-Elite.

- Fashion Guide,

- Casual & joyful,

- Distinct Identity

- Trend Setter,

- Young Urban People,

- Bold.

- Young,

- Uncommon,

- Elegant.

- Fashion Forward,

- Urban,

- Styling appeal.

- Elegance

- Flaunt it

http://www.kilobytes.in/

Segmentation

• Demographic

– Females - Age in between 18-40 years

– Budget more than 50,000

• Geographic

– Metropolitan city (Mumbai, Delhi)

– For urban population

http://www.kilobytes.in/

Segmentation

• Psychographic

– Upper class & upper middle class

– Interested in quality & value

– Awareness of fashion and style

• Behavioral

– Purchase made for special occasions

– Usage is seldom

– Desire and Readiness to buy high

http://www.kilobytes.in/

Targeting and Positioning

• Targeting

– For females getting engaged or married

– Females attending social functions

• Positioning

– Creating memories for lifetime

– Tradition blended with modern style creating a unique experience.

http://www.kilobytes.in/

“Be You the only distraction for

him.”

All guests are waiting for the Bride.

Bride getting ready in here room.

Some shots of she getting ready. She

arrives in Marriage hall. All looking at

the beautiful bride wear a beautiful

Vero Moda Bridal Wear. Flowers

bloom as she passes. Bride groom just

cant get off his eyes from her. Soft

Music in the background

Concept & Tagline

http://www.kilobytes.in/

“I do”, Nothing can make it easier

Marriage Preparation going on. Bride

too nervous for the day to speak the

two beautiful words. Father enters

the room and hugs her and gives her

Vero Moda Bridal Wear. Bride cries.

Wedding day. Beautiful bride in her

beautiful bridal wear enters the

marriage hall becomes the centre of

attraction. Feeling of getting married

like a princess… and she speaks the

two beautiful words.. “I do”

Concept & Tagline

http://www.kilobytes.in/

Its not the end…

It’s a new

beginning …

http://www.kilobytes.in/