Verkkokauppa vuonna 2014?
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Transcript of Verkkokauppa vuonna 2014?
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Insert client logo 1. Select placeholder 2. Choose Insert from top menu 3. Choose Picture from file 4. Select client logo 5. Click OK
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Creuna A leading agency for a connected world
Jani Kekkonen CEO, Creuna Finland
© Creuna
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What we do
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business +design
+technology
e-commerce company sites information sites & portals brand sites intranet customer experience design service design branding and advertising content management online marketing campaigns mobile social media seo/sem analytics & insights content production …
For Example …
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Aarhus
Helsinki
Oslo
Gothenburg
Copenhagen
Stockholm Stavanger
Where we are
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Helsingborg
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Arla
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We bring Arla closer to their consumers, and help them to cultivate the digital land.
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2. Find image, select OK Size of image=1500x844 px
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Brand strategy, new identity and tons of stuff to tell the world that we’re here to stay
Rottefella
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In some cases you may want background images 1. Click on Picture icon
2. Find image, select OK Size of image=1500x844 px
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We’re helping residents to take part in the city’s many offers, services, events and continued development via world-class digital solutions.
City of Stockholm
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Nordea
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In some cases you may want background images 1. Click on Picture icon
2. Find image, select OK Size of image=1500x844 px
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The Copenhagen Metro takes about 150,000 people to work, shopping and to the airport every day, with minimal delays. We make sure that their digital services and solutions run just as efficiently.
Metro
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Choose among many Layouts Right-click on slide and select Layout
Insert image in background 1. Click on image placeholder
2. Choose Insert/Click Picture-button 3. Select image and click OK
Size of image=1500x844 px (2000x1126 px for even better quality)
eCommerce in2014
Creuna - A leading agency for a connected world
© Creuna
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“pile it high and sell it cheap”
- Jack Cohen, Founder of Tesco
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© Creuna
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7 out of 10 eCommerce
follow Amazon strategy 1) Supreme selection 2) Lower price
source http://www.vibrantmedia.co.uk/
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To add pre-formatted bullet text please use the Increase/Decrease Indent
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Foreign competition +prices & vat
+itella +returned goods
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Local challenges
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don’t think digital is like it’s
1999
Original image: http://www.flickr.com/photos/28567825@N03/3496269460 Original catchphrase by the brilliant Karen McGrane
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5%
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© Creuna
10%
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© Creuna
user expectations
personalization efficiency
service respect
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In some cases you may want background images and you can repeat the agenda throughout
the presentation and highlight the coming section
Insert image in background 1. Click on lower Picture icon
2. Find image, select OK Size of image=1500x844 px
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Success factors
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1 Forget channels 2 Create personalized offerings 3 Take advantage of social selling
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Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different
saturations of the colours, but we still recommend these second to darkest ones
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Bye bye, channel silos
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© Creuna
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Choose among many Layouts Right-click on slide and select Layout
Darker colours You’re basically free to use the different
saturations of the colours, but we still recommend these second to darkest ones
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your
colour 4. Click OK
Personalization #6
© Creuna
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© Creuna
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© Creuna
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• Entry information • Channel, device, search, location…
• Current behavior
• Past behavior (CRM)
Personalization criteria
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Choose among many Layouts Right-click on slide and select Layout
Darker colours You’re basically free to use the different
saturations of the colours, but we still recommend these second to darkest ones
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your
colour 4. Click OK
Social & social selling
#8
© Creuna
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Choose among many Layouts Right-click on slide and select Layout
© Creuna
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Choose among many Layouts Right-click on slide and select Layout
© Creuna