Verizon LBS DevelopersKris KolodziejAssociate Director – LBSVerizon Wireless

developer.verizon.com

ChallengesTechnical:

• Device/OS fragmentation

• Different Location Services and APIs

• Different terms and conditions for LBS services, content

• Access to carrier location (Cell ID BSA)

Business:

• How do I make money?

• How do I increase downloads? (visibility, discoverability, merchandising)

• How do I decrease dev costs?

• How do I reach more users?

• How do I provide engaging & best-in class experience?

LBS Market

Opportunity

Source: ABI, comScore 2011

Solutions

Verizon NAVBuilder Inside (NBI) LBS SDK – cross-device centric APIs for location, maps, local search, directions, and GPS navigation.

Verizon Cloud-based LBS – network centric APIs for location and geo-fencing

Developer enablers

Network APIs

Verizon NAVBuilder inside (NBI) LBS SDK

1. Enables cross-device LBS app development so you can reach users on different device

platforms, including Android, Blackberry, Brew, iPhone (coming soon), etc

2. Provides LBS features and functionalities for your app that users want: Location, Maps,

GPS Navigation, Geo-Content – for FREE!

3. Plus, VDC provides new distribution and discovery channels so users find your app!

Verizon tab

LocationKit: Cell-ID, Wi-FI, sGPS

Single Shot (one-time)

Tracking (continuous)

NBI Features – FREE!

MapKit: Geocode/Reverse-Geocode

2D, Satellite, Hybrid Maps

Local Search for Places/POIs

Traffic overlay & Incidents

Customizable Annotations, POIs

Panning Zooming , Gestures

Static Directions

Live data feeds:

Fuel Price Search

Movie Theaters & Showtimes

Events & Event Venues

Weather

Traffic

Navigation APIVZ Navigator

NBI App Example: GeoQpons

6

NBI MapKit displays the

coupon location, custom maps, and custom annotation.

NBI Mapkit guides the user to the store with

directions presented

inside the app.

NBI Mapkit displays

satellite maps inside the app.

NBI Navigation API enables users to get voice GPS

navigation with VZ Navigator®

NBI LocationKit uses Verizon

Wireless’ location

technology to query most

relevant coupons per

device location.

VZ Navigator® is preloaded on most Verizon

devices. Customer

subscription to VZ Navigator is

needed for use.

NBI App Example: Glympse

7

NBI LocationKit uses Verizon Wireless’ location technology to provide precise location of user.

Note: you can use Google Maps and Verizon Wireless’ LocationKit

NBI Navigation API enables Glypmse users to navigate to their

friend’s location using VZ Navigator®

Customer subscription to VZ Navigator is needed for use.

NBI App Example: Flixwagon

8

Step2: Use GPS Navigation to get to the spot

Step 1: Search using map and video clips

NBI enables add “Navigate”

capability to the location of

the video

NBI enables geo-tagging of videos, custom pins and

bubbles to display videos around user's location

Get there using VZ Navigator

NBI App Example: Geodelic

9

NBI LocationKit enables more relevant

deals and local events.

Note, that LocationKit can be used with Google

Maps.

Rahul Sonnad, founder and CEO of Geodelic, said:

– “The more accurate the positioning information and the faster it is delivered, the better the user experience can be,” Rahul Sonnad, founder and CEO of Geodelic.

– “Using Verizon Wireless’ new location APIs, we can provide more relevant content and instantly connect consumers to the offers and events they want. The more effective positioning also enables new scenarios for businesses looking to customize their mobile engagement based on a user’s location.”

Developer Benefits with NBI

10

2. Best-in-class User Experience: Fast positioning using Wi-Fi and VZW Cell-ID DB (database refreshed every week); One-Click to Navigate; Consistent User Experience Across Platforms; Keep your users inside your app when providing maps and directions. Carrier billing - billed directly to the Customer’s Bill (No credit cards, PayPal, etc)

5. Excellent Branding Opportunities: No Branding restrictions on Maps and annotations

6. Excellent Promotion Opportunities (More Downloads): Distribution through app stores; Special placement and promotion on VZW Storefronts; Showcase at VDC, CES

7. User Analytics: Know who your users are with Ground Truth API – VDC analytics tool for app usage and aggregated usage and demographic data about your app’s users.

8. New Monetization Models: VDC API for micro transactions with Carrier Billing (coming soon)

3. Abundant Geo-content: Traffic-aware Directions, Traffic Incidents, Weather, POI/Places search, Gas Prices, Movie show times, local events, and more – Free!

4. Reliable: Service is designed for high availability; SDK/APIs tested on all compatible devices

1. Reduce Development Cost and Time-to-Market: Free SDK; Lowers Learning Curve for cross-platform application development; Embed a comprehensive set of functionalities directly inside your app with minimum effort across devices/OS platforms.

What do Verizon Developers like about NBI?

Verizon Cloud-based LBS

Verizon enables 3rd party “garage” developers to directly access Verizon network for location.

Developers also have the option to on-board their app/services with Verizon’s location aggregators partners: Loc-Aid, Location Labs, TechnoCom

Verizon Developer Community

developer.verizon.com