VeriSign TLD Services: Introduction to New TLDs for the Charitable and the NGO Sector

VeriSign TLD Services:Introduction to New TLDs for the Charitable and the NGO Sector

Mike Davies

15th of July 2009

Agenda

VeriSign overview

How the internet is changing

What this means for your brand

What this means for the Charitable and NGO sector

What should you be doing now

How VeriSign can help

Group discussion

Core Product Mix

Internet Infrastructure+ Identity and security

+ Scalable directories

+ Interoperability

Naming SSL VIP

+ SSL Certificates+ Extended Validation SSL+ VeriSign Secured

+ Authentication Service+ VIP Network+ Fraud Detection Service

+ New TLD Services+ Domain Name

Zone Alerts + IDNs+ iDefense

Agenda

VeriSign overview






Group discussion

How the internet is changing – Top Level Domains

Who, why, when ?

Who?- ICANN (not for profit)- Coordinate Internet's addressing system

Why?- Promote competition - Ensure security /stability- More innovation/choice

When? - Expected in 2010

Over 250 Generic &

Country TLDs

The Internet Now

• com• net

• name• jobs

• cc• tv

Almost any string could be

a TLD

Type ExampleGeoBrandConsortiumGeneric

Anticipated look of The Internet as of Q1 2010

• nyc• anybrand• bank• friend

How the internet is changing – Implications

Geo

Brand

Consortium

Generic

Websites

www.pizza.nyc

www.partner.anybrand

www.searchfora.bank

www.finda.friend

Email

johnsmith@nyc

johnsmith@anybrand

[email protected]

johnsmith@friend

Navigation

www.hotels.nyc

www.anybrand

www.firstlocal.bank

www.london.friend

How the internet is changing – Open or Community TLD

+ No criteria or authentication for parties registering a site

+ Likely to be a Geo or a Generic

+ Potentially high volumes, no restrictions

Community

+ Criteria and authentication process set by TLD awardee

+ Likely to be a Geo, Consortium or a Brand

+ Low volumes, security benefits, implied legitimacy

Open

How the internet is changing – Timeline

2009 2010

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Agenda

VeriSign overview






Group discussion

What this means for your brand – Questions

What about IP protection?- ICANN Draft Application Guidelines, good resource

Are there other brands who want same TLD? - Risk analysis

Is this a defensive play?- Don’t want it now but, what if we want it later?

Legal Marketing

Any Geo TLDs to consider?- Prestige or regions

Any Generics we want to register?- Or we want websites on

Do we want to register our own brand TLD?- Prestige, 1st mover advantage, Partner home?

Technical

If there are more sites, how do I manage content?- Start by mirroring ?

Have we the right Online Brand Mgmt relationship?- Do they understand this?

Are there security benefits?- In a consortium

Company wide Are there opportunities in a consortium?- Or risks if someone else controls a TLD?

What is my industry association’s position?- Are they aligned with other global / national associations?

What this means for your brand – Do you want to Apply?

If no…

+ Is it important for your brand?

+ Wait and see is a valid strategy in your sector

+ Potential for conflict – same “string” of letters

If yes…

+ Relatively simple

+ Potentially expensive

+ Application fees may reduce in future

Agenda

VeriSign overview






Group discussion

What this means for your sector – Benefits

- Consumers will grow to expect charities to have a .ngo TLD

- Consumer education would help establish

- Can be as simple as explanation on your site

Clarity Security

- Expected to reduce some types of fraud, open to other attacks as any TLD

- Will impact Phishing but not cure it. Opportunity for DNSSEC

- Could impact “major disaster” related fraud

Control

- Community TLD, sector sets Entry Criteria

-Strict Eligibility criteria

- Tighter control

What this means for your sector – Potential Authentication model

Level Industry

Association?Company

Valid?

Individual

“Right to

register”?

High

Medium

Low

None

Security benefits

What this means for your sector – Business Case

This is an initial attempt at creating a business case for implementing which requires

validation*

*The above example does not include significant application preparation costs, possible dispute fees etc

What this means for your sector – Applying

• Draft version available• One more expected• www.ICANN.org

Application process

• $185k to apply• $25k ICANN Running costs*• Additional costs: Registry, Administration and marketing

1st year Costs

• $25k ICANN Running Costs*• Additional costs: Registry Administration and marketing

2nd year onwards

*If the number of registrations stays at or below 50K, $25K per year is accurate. Above 50K the fees will be the fixed fee ($25K) + $.25 per annual registration/renewal increment

What this means for your sector – Do you want to Apply?

If no…3 Questions

+ Do you care if someone else applies for it?

+ Will you ever want this sector domain?

+ Will you want to object to a new TLD? If yes… 4 questions

+ Can you get cross sector support?

+ What should the TLD be?

+ How will it be governed / administered / run?

+ How would it be funded?

What this means for your sector – If you do apply

Q1: Can you get cross sector support?

• Industry associations?• Major charities?• Umbrella groups?

Who is your community ?

• Valid business case?• Big enough benefits?• Risks in not applying?

Do they want this ?

• Different language TLDs?• Existing global body?• If not, who?

Globally co-ordinated ?


Q2: What could the TLD be? (some examples)

.ngo • Most inclusive• Well known• International

.charity • Clear message• Excludes NGO• Not international

.give • Clear message• Memorable• Not international

• Could be all 3 (or any others) but would take multiple applications

• Dependant on community, could include internationalised versions


Q3: How could it be governed / administered / run?

Internet Infrastructure Policy

Your Sector TLD Governance

Administration

RegistryOperator

Responsibilities Potential ActorsRole

Existing Association

ICANN

New Association

Group of Charities

Existing Association

New Association

In houseRegistry

VeriSign OtherRegistries

Existing Company

“…keeping the Internet secure, stable and interoperable. It promotes competition and develops policy on the Internet’s unique identifiers” Source: ICANN Website

• Set Policy for the TLD

• Set pricing and entry criteria

• Setting the strategy for the TLD

• Implement policy

• Maintain external relationships

• General administration

• Maintain TLD Registry

• Authentication Verification (if required)

• Market through network of registrars

INITIAL FOCUS

What this means for your sector – Funding

Q4: How could it be funded?

• CSR is high profile• Provide application fee• Provide running costs

Corporate Donations?

• Potentially profitable TLD• Investors may be interested• Does business case support?

Investors?

• Provide policy oversight• Best representatives• Spread the cost

Associations?

Agenda

VeriSign overview






Group discussion

What should your company be doing now – Internally

Activity Justification

Discuss New TLD

scenario and gain Executive Support

The introduction of New TLDs is a global change which could have an impact on your existing online operations and brand

Build cross company and cross

discipline Team

Your company’s online presence is now managed across multiple disciplines, if the change is not managed by cross functional team threats and opportunities may not be identified

Assess Risk for existing and planned operations

Prioritise areas where inactivity could cause damage to existing operations, then evaluate areas where opportunities could result in increased business

Decide and communicate internally

Actions required for

your organisation

Decisions around risks should be communicated to confirm assumptions and

ensure opportunities identified progress with appropriate executive sponsorship

What should your company be doing now – Externally

Activity Justification

Monitor ICANN

application process and

TimelinesIf of interest, ICANN Timelines have changed already on a number of occasions,

but missing the application process deadline could prove costly

Monitor market for

TLDs announced

That are either competitive to your business or are complementary enough

to justify investing in a web presence in that domain if of interest

Consider

Consortiums where appropriate

In some industries, a consortium could provide additional benefits such as

verification of the registrant to minimise fraud or. If your industry has entry criteria, an

industry TLD could be appropriate

Choose the right Strategic Relationships for

your ICANN application

Understanding the risks and benefitting from the opportunities

of this global change requires the selection of the right strategic relationships to help you understand the appropriate steps to take for your business

Agenda

VeriSign overview






Group discussion

How VeriSign can help – Our Services

TLD Application Consulting

• Supporting Technical Documents for ICANN Application

• Discuss ICANN Rules and Regulations

• New TLD Compliance Matrix

Value Added Solutions

• Authentication

• Reporting

• Data Analysis (TLD Profiling Service)

• Additional Security (VIP and EV SSL)

Registry Operations& Management

• Build, Operate, & Maintain TLD Registry

• Globally dispersed DNS resolution sites

•DNSSEC & Automated Whois

• IPv4 and IPv6 Compliance

Domain nameRegistration Support

• Extensive ICANN accredited Registrar Channel

• Registrar Software Toolkit for Streamlining Registrations

• 24x7 support for overseas Customer Service Support availability

How VeriSign can help - Why VeriSign?

Domain Name Registries

VeriSign is the natural and trusted company to form a strategic relationship with a proven, global domain name registry solution that can support the distribution of millions of domain names with operational accuracy and stability 100% of the time

+ Our Core Competency: Leverage the VeriSign DNS infrastructure and take the burden off yours

+ Reliability: Operational accuracy and stability for 100% of the time

+ Scalability: Manages 13 Global Data Centers

+ Manages over 87 million domain names

+ Processes over 48 billion queries/day (peak)

+ Convenience: User Friendly Portal and 24x7x365 Customer Support

Leverage Our Global Infrastructure

Leverage Our Global Infrastructure

Agenda

VeriSign overview






Group discussion

VeriSign TLD Services:Introduction to New TLDs for the Charitable and the NGO Sector

Mike Davies

15th of July 2009

VeriSign TLD Services: Introduction to New TLDs for the Charitable and the NGO Sector

Documents

Transcript of VeriSign TLD Services: Introduction to New TLDs for the Charitable and the NGO Sector