Social Intelligence in the Age of Infobesity - A Verifeed White Paper
Verifeed presentation 100413_ny press club_final
-
Upload
melinda-wittstock -
Category
Technology
-
view
284 -
download
1
Transcript of Verifeed presentation 100413_ny press club_final
![Page 1: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/1.jpg)
Trusted real-time
social intelligence
![Page 2: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/2.jpg)
Melinda WittstockSerial Entrepreneur
Award-winning Journalist
Media-Tech Exec
Social Media Maven
Mother of 2 (plus a dog)
So who am I?
Founder & CEO
Verifeed
![Page 3: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/3.jpg)
…and its growing faster than Moore’s Law.
Think about it.
Brands
THE AMOUNT OF DATA CREATED ON
TWITTER & FACEBOOK TODAY IS
MORE THAN THE DATA BEING
CREATED ON THE REST OF THE WEB.
![Page 4: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/4.jpg)
![Page 5: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/5.jpg)
How can you trust a Tweet or a post?
![Page 6: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/6.jpg)
![Page 7: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/7.jpg)
Why is Verifeed’s IP different?
We replicate – with algorithms and
automated processes – what an
investigative and analytical journalist does
intuitively to be first and right.
—Looks for patterns
—Puts developments in context
—Qualifies source reputation / expertise
![Page 8: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/8.jpg)
Drive revenue
Source and publish trusted contextual
social content
Identify, engage, and reward
sources, ambassadors
We make sense of
the world’s social
conversations so
media can:
Our mission at
![Page 9: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/9.jpg)
How does it work?
Acquire
Identify, qualify,
interact &
recruit targeted
readers,
sources &
subscribers in
real time
500 million Tweets every day: Verifeed finds Tweets valuable to you
Engage
Inspire loyalty
& ‘word of
mouth’ network
effects via
contextually
relevant
conversations
Monetize
Motivate
‘ambassadors’,
boost traffic,
time on site &
viral uptake,
increase ad &
subscription
revenue
Discover
Get valuable
insights into
breaking news,
issues, trends,
influencers &
customers
![Page 10: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/10.jpg)
NBC affiliate Ft Wayne: Increase traffic & Twitter referrals
Boost time on site
Verifeed Action: Enable custom real-time publishing of contextual social conversations
around ‘March Madness’ basketball
Filter out irrelevant & unreliable posts, repetition and ‘noise’
Engage and reward most credible influential sources to drive ‘word of
mouth’ viral adoption and loyalty
Identify and interact with targeted users to convert into subscribers
New story angles & qualified sources
Twitter referrals up 129%
Time on site up from 10 to 26 seconds
![Page 11: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/11.jpg)
The Dashboard
![Page 12: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/12.jpg)
![Page 13: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/13.jpg)
![Page 14: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/14.jpg)
![Page 15: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/15.jpg)
![Page 16: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/16.jpg)
![Page 17: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/17.jpg)
![Page 18: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/18.jpg)
![Page 19: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/19.jpg)
![Page 20: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/20.jpg)
![Page 21: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/21.jpg)
![Page 22: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/22.jpg)
![Page 23: Verifeed presentation 100413_ny press club_final](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a22e091a28ab82428b459a/html5/thumbnails/23.jpg)
Thank YouTrusted social
intelligence
Melinda Wittstock | CEO & Founder
Melinda @ Verifeed.com
202 274 1479 @Veriate