Verbal Techniques
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Transcript of Verbal Techniques
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VERBAL TECHNIQUES
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Verbal technique: Hyperbole
A deliberate exaggeration used for humorous effect or to emphasise a feeling.
Examples: I could eat a horse. I told you a thousand
times! I had a ton of homework. If I don't get these jeans, I
will DIE! He's 900 years old.
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Verbal technique: Simile
A phrase that compares two things using ‘like’ or ‘as’.
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Verbal technique: Metaphor
Comparing two things without using ‘like’ or ‘as’. A metaphor says two things are the same.
Examples: He had a heart of stone. Her eyes were darting
searchlights. Her elderly fingers were thin
gnarled branches. His hair was a fierce lion's
mane.
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Verbal technique: Colloquial language
Relaxed and informal language that is used in common conversation. It is used by a writer to give a passage a local flavour.
Examples: A few logs short of a
barbie. Bloke. Bob's your Uncle. Togs.
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Verbal technique: Rhetorical question
A question that makes a suggestion more than it demands an answer. They are used to involve the audience and make them think about the idea.
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Verbal technique: Alliteration The repetition of consonant sounds, usually at the
beginning of words. It draws our attention to a particular line, can slow or speed up our reading, and helps to make headlines easier to remember.
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Verbal technique: Onomatopoeia
When the sound of the word imitates/suggests the meaning or noise of the action described.
Onomatopoeia is used to help the reader understand what is being described.
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Verbal technique: Repetition When words/phrases
are repeated for emphasis.
Repetition helps keep an idea in your mind.
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Verbal technique: Imperatives
An order or a command often used in advertising.
Examples: Buy it now! Call us now! Come in and see
us!
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VISUAL TECHNIQUES
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Visual technique: Colour Designers need to carefully select which colours
they use on a static image. Some colours are brighter and more eye-catching. The colours used should also be suitable for the image.
You wouldn’t use pink to sell a heavy metal CD!
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Visual technique: Lettering There are many options available with
lettering: different fonts, sizes, upper or lower case, italic or bold. Font should be easy to read and, if it needs to be seen from a distance, it needs to have large lettering.
Example:
Easy to read? Easy to read? Easy to read?Easy to read? Easy to read? Easy to read?
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Visual technique: Pictures/illustrations Is important that a picture is clear and a
suitable size. It also needs to be appropriate to the message of the advertisement.
Buy food from McDonald’s.
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Visual technique: Dominant image
Feature that first grabs a viewer’s attention. Advertisement designers think carefully about what it is they first want people to see as if often effects whether they will look at the advertisement more closely.
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Visual technique: Symbol
A thing or drawing of a thing generally accepted as represented something or some quality.
Example: Lion = courage Cross = death, Christianity Teardrop = sadness
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1. What is the main idea being communicated?
2. Who is the intended audience?
3. Discuss the use of the following:
visual language -use of colour -style of lettering -Symbolism-Layout-Dominant imageverbal language - words used- language features such as pun, alliteration, simile etc-Slogan
4. How are the visual and verbal features combined to communicate the main idea?
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1. What is the main idea being communicated?
2. Who is the intended audience? 3. Discuss the use of the
following:visual language
- use of colour - style of lettering - Symbolism- Layout- Dominant imageverbal language - words used- language features such as pun,
alliteration, simile etc- Slogan4. How are the visual and verbal
features combined to communicate the main idea?
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1. What is the main idea being communicated?
2. Who is the intended audience?
3. Discuss the use of the following:
visual language -use of colour -style of lettering -Symbolism-Layout-Dominant image
verbal language - words used- language features such as pun, alliteration, simile etc-Slogan
4. How are the visual and verbal features combined to communicate the main idea?
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1. What is the main idea being communicated?
2. Who is the intended audience?
3. Discuss the use of the following:
visual language -use of colour -style of lettering -Symbolism-Layout-Dominant image
verbal language - words used- language features such as pun, alliteration, simile etc-Slogan
4. How are the visual and verbal features combined to communicate the main idea?
![Page 21: Verbal Techniques](https://reader035.fdocuments.us/reader035/viewer/2022062315/56816547550346895dd7bee2/html5/thumbnails/21.jpg)
1. What is the main idea being communicated?
2. Who is the intended audience?
3. Discuss the use of the following:
visual language -use of colour -style of lettering -Symbolism-Layout-Dominant image
verbal language - words used- language features such as pun, alliteration, simile etc-Slogan
4. How are the visual and verbal features combined to communicate the main idea?