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Venue Overview

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TargetTo raise at least £100k for the NHS Charities Together.

Trails and the High StreetHigh street experiences had been flourishing like never before, people were being (and can again) drawn into their town and city centres not just to shop but to interact, enjoy, learn and play.

Before the crisis, trails, hunts and events had taken towns and cities across the country by storm, bringing in huge numbers of visitors.

During the recent crisis we have also seen the power of ‘experience trails’ as people look for activities to do safely with their families. Rainbows and teddy bears displayed in residential windows, and now Easter eggs, have become synonymous with the lockdown.

Our VisionTo stage an accessible event of the highest quality to drive footfall and give families a fun reason to come back to the town AND RAISE MONEY FOR THE NHS.

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A Trail with Family AppealMonsterHero Safari is a story trail specifically designed for families with a range of children’s ages in mind.

In its simplest form young children will be able to excitedly spot the colourful and unique characters along the trail and older children will enjoy the interactive elements of the NFC enabled window displays and story.

Families go to a central location and simply tap or scan a central poster, or any trail stop character, with a smartphone - without the need to download any apps.

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How it Works A Trail with a DifferenceWe’re creating a family trail with a difference, this is a fully-realised event, with characters that you engage with and a story that you can enjoy long afterwards. This isn’t just a trail - it’s a simple but immersive high street experience.

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TAP NFC ENABLED PHONE HERE

SPONSORED BY PROUDLY SUPPORTING

Step OneFamilies go to a central location, or any trail stop character, and simply tap or scan with a smartphone to begin.

A notification appears on their phone asking them to make a small payment/donation to begin the trail and support the NHS - no registration or app download is needed to proceed. Once payment is complete a map and list of ‘sightings’ appears for their location with participating venues.

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Step TwoFamilies visit the sighting locations and search for MonsterHero characters which are represented via NFC enabled interior vinyl window decals. They tap or scan the characters on the window from outside to ‘collect’ the unique character cards. Each MonsterHero card presents the family with the character’s origin story and powers etc. There will be 10 character cards to collect.

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HICCUPHICCUP

POWERSCan produce ultra high-frequency hiccups capable of shattering any material.

WEAKNESSPeanut Butter - known for curing hiccups.

ORIGINSOn the streets of Monsterville...

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Step ThreeWhen families have visited all 10 trail locations a custom created picture-book featuring all of the characters will be unlocked at no extra charge.

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SPONSORED BY PROUDLY SUPPORTING

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www.monsterherosafari.com

#MonsterHeroSafari

@MonsterHeroSafari

Marketing

Please feel free to advertise your participation once you have confirmation from the host organiser.

We’ve put together some images that you can use for social media and please do follow, share and like our pages on these handles. Please use the #monsterherosafari hashtag so we can follow along and share your messages.

Download Social Media Pack

@MonsterHeroSaf

@MonsterHeroSafari

@MonsterHeroSafari

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SafetySafety will be a major concern with any event for the foreseeable future. For the Safari, we are confident that it can be played in a very safe and responsible manner. Players will likely be in family/small groups and will not need to enter any buildings to play. All displayed materials will discourage players from physically touching the windows/posters and we encourage hosts, where possible, to install two metre markings around the Character decals to give families space to interact with them one group at a time.

TimelineWe are launching the Safari antionally on July 4th but it will be up to your local host exactly when your Safari begins, installation of the decal will need to be in the days before the start of the Safari and it will need to remain in place until Sept 8th when the Safari closes.

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Installing the decalsDecals are A4 sized and need to be installed on the interior of windows - they are simple to stick up and it can be done by anyone.

The embedded NFC tag is scanned/tapped on the circlular icon on the monster’s belly from the outside. There will also be a QR code for those that don’t have NFC smartphones.

Decals can be installed anywhere accessible to the public but not more than 1m high.

Find out moreIf you have any questions please contact us at info@monsterherosafari.com

Or to find out more please visit us at:

www.monsterherosafari.comRise of the

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29.7cm