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6 Ways Business and

Strategic Planning

Improves Social Impact

and Financial Stability

Presented by Geri Stengel

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Spread the Word

• Planning improves performance

2.5 + times

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Why Business and Strategic Planning?

1. Clarity and focus

2. Analysis and evaluation

3. Prioritization

4. Align resource with priorities

5. Financial sustainability

6. Measure social impact

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Organizations That Should Use Planning

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1.) Clarity and Focus

• Whom do you serve?

• What do?

• How do you make a

difference?

• How do you know?

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2.) Analyzing and Evaluating

Internal factors

• Program/service performance

• Proprietary know how

• Reputation

• Name recognition

• Alliances

External factors

• Market size

• Market needs / characteristics

• Marketplace

• Competitive comparison

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3.) Prioritization

• Align with mission and social impact

• Complement core capabilities

• Execute well

• Makes a big social impact

• Improve efficiency or effectiveness

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4.) Align Resources With Priorities

• Include human / infrastructure resources

• Project costs

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5) Financial Sustainability

• Project existing revenue

• Identify new revenue sources

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6) Measuring Social Impact

Measure

Analyze

Improve

Repeat

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It’s Not the Destination It’s the Journey

• Explore

• Discover

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