Venture Pitch & Proposition Presentation

Ventures in Learning TechnologyETEC 522

Future Enterprise

Catherine Ranson

Health and

Wellness Mobile

Apps.

www.HealthandWellness Mobile apps.com

416 - 922- 4600

Members of the Team

Catherine Ranson, RHD, BHAOral Health Care EducatorFounder

Kathy Colalillo, BSc, RDH, B Ad EOral Health Care Educator/ResearcherCo-Founder

Soo Lynn An, RDH, B Ad EDirector of Sales/Marketing

Robert Beattie, BSc, MBADeveloper

Venture Elevator Pitch

Our Vision

Developing health and wellness mobile applications that will

promote oral disease prevention, health awareness and wellness.

Develop programs that individuals will download to their mobile device

to use to manage and promote their own health & wellness.

What is the Problem?

Oral CancerOral Cancer is deadly and

strangely silent in our society!

Oral Cancer is growing at an alarming rate.

Kills one person every hour of every day!

Five year mortality rate is higher than cervical and

prostate cancer.

If detected early – successful treatment is 80-

90 percent?Signs and symptoms of oral cancer are often missed by

the naked eye.

More than half of oral cancers have already

spread to the throat or neck when the cancer is

detected.

About 1 in 4 persons with oral cancer die because of

delayed diagnosis and treatment.

Common Oral Sites

Lateral borders of the Tongue

Oral Mucosa

Throat & Tonsillar AreaLips

Click on the Video

Oral Cancer Screening App for

Mobile Devices

Oral Cancer Screening Icon

Functions of the AppOral Cancer Screening using

video scanning deviceOral Self-Assessment – Demo

& How to InstructionsQuiz to Identify Risk FactorsIndividualized Prevention

StrategiesPersonalized Bi-monthly

Reminder Tool

Future App Development

Oral Health Prevention and Awareness FocusOral Screening Tools to Identify: Bleeding Gums Recession Tooth Sensitivity Gum Disease Oral Health Education for New

Moms

Target MarketThere are over 6 billion people in the

world that own mobile devices and are downloading apps daily!

327 million in USA25 million in Canada

Young - TeenagersMiddle Age The Elderly

Keeping your “Health in Check” is a societal trend.

Fighting Cancer & Disease in the Digital Age

is the focus in Canada.

Competition

There is no similar mobile application currently on the market

There are many health related apps in the iTunes Store

but there is no focus on oral health

Blood Pressure & Blood Glucose Monitoring Apps exist

Market Analysis

What’s out there?

My Calm BeatWalgreens App for prescriptions

Heart Rate Monitor By AzumioBPMon – Blood Pressure

MonitorBGuMon – Blood GlucoseMonitor

How will we Make Money?

Revenue will be generated through subscribers

Expect to be cash flow positive within 15 -18 months

Expect to roll out 1 new App quarterly

MarketingSocial Media Advertising – Twitter, Facebook

Promoted through Primary Health Care Providers as educational resources

Dentists & Dental Hygienists

Oral Specialists Physicians & Nurses, Personal

Support Workers